Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …
The 2021 Top 250 Best-Managed Firms
Last week, we presented the first of a two-part series on best-managed companies. Now, we look at the 2021 top 250 best-managed firms.
Wall Street Journal Report:
… Read moreOur Ten Most-Viewed Posts Made in 2021
Last January, we presented EOM’s most popular posts for 2020. Today, we cite our ten most-viewed posts for 2021.
Note: During 2021, we received our greatest number of views and …
Read moreBurger King Looking to Keep It More Real
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing artificial ingredients, Burger King, business model, competition, customer expectations, experiential marketing, Keep It Real Meals, MarketWatch, opportunity, planning
Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building …
Amazon Is at a Crossroads
Despite its phenomenal success, Amazon is at a crossroads. Why? It plans to move further away from its online business model. And open hundreds of physical stores. Does …