Today, we take a more company-oriented view. And we focus on a sensitive topic – raising prices. What should firms accomplish to successfully raise prices?
Read moreToday, we ask: Do We ALL Want a Deal? Research says deal-seeking cuts across shopper demographics. And we want to feel smart. 🙂 In prior posts, we studied: What Tactics Increase Customer Loyalty Disconnect Between Consumers and Companies Expand Your Brand with Digital Deals Do Shoppers Like Dynamic Pricing? Are Americans Shopaholics? Do We […]
Read moreWe look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreCan You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]
Read moreAs we noted earlier this month, many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated. And it typically employs a small number of workers. In the United States, the the U.S. Small Business Administration (SBA) […]
Read moreAs we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]
Read moreWe know the importance of company brands and logos. And how firms use these designs in their marketing strategies. Today, we look how to generate a competitive advantage via animated logos. Background on Logos According to the Business Dictionary, a logo is a: “recognizable and distinctive graphic design, stylized name, symbol, or other device. […]
Read moreWhat do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their home if they are away. We know most shoppers want convenience and speed in having […]
Read moreWe wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next? And remember to look at our holiday shopping tips. Black Friday Shopping Next? Despite many shoppers avoiding Black Friday, millions are getting revved up. And they spend billions of dollars over Thanksgiving weekend. What about YOU? […]
Read moreIt may be hard to believe. But many U.S. consumers have begun holiday shopping. And we are in October!! Let’s look at when some U.S. consumers start 2017 holiday shopping. Here are some related shopping posts from past holiday periods.  Shopping List: Part 1.  Shopping List: Part 2.  Do Retailers Offer What We Want During […]
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