Apple Is the First 2 Trillion Dollar US Company

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At the end of March 2020, we discussed the comeback of Microsoft. On March 27, 2020, Microsoft had the lead over Apple for market capitalization: “As of March 27, 2020, …

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E-Commerce Is Booming

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As we reported last week, leading brands are expanding their use of DTC marketing. Mostly through E-commerce. Yet, they are not the only ones turning more to their own E-commerce …

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How Some Service Firms Are Adapting Virtually

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , ,

Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at …

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Has Amazon Gone Too Far?

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As most of us are well aware, Amazon is a phenomenally successful firm. But, has the giant gone too far in the way that it treats the small …

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Coca-Cola Seeking to Turn Things Around

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends , , , , , , ,

 
It’s hard to believe that this headline is true. Coca-Cola Seeking to Turn Things Around. But, in the COVID-19 era, things are evolving for the firm.

As we reported last …

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