Porsche emerging as Tesla’s leading competitor.
Read moreAmazon’s Uneven Global Sales
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Trends Amazon, business model, competition, opportunity, planning
Amazon is not a major player in some markets outside the U.S.
Read moreSensitive Topic – Raising Prices
Evans on Marketing Consumers and Their Behavior, Pricing, Product Management, Trends competition, customer expectations, customer satisfaction, infographic, planning, Valpak 11
Today, we take a more company-oriented view. And we focus on a sensitive topic – raising prices. What should firms accomplish to successfully raise prices?
Read moreDo We ALL Want a Deal
Evans on Marketing Consumers and Their Behavior, Pricing competition, discount, experiential marketing, NRF, shopping 17
Today, we ask: Do We ALL Want a Deal? Research says deal-seeking cuts across shopper demographics. And we want to feel smart. 🙂 In prior posts, we studied: What Tactics Increase Customer Loyalty Disconnect Between Consumers and Companies Expand Your Brand with Digital Deals Do Shoppers Like Dynamic Pricing? Are Americans Shopaholics? Do We […]
Read moreTransforming Marketing Departments
We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreCan You Afford to Become an Entrepreneur?
Evans on Marketing Business Analytics and Marketing Information, Careers competition, entrepreneur, financing, opportunity, planning, startup 2
Can You Afford to Become an Entrepreneur? According to Megan Darmody of Siege Media: “As a busy entrepreneur who’s building your business from the ground up, you’re likely to face some ups and downs. And that’s regardless of what industry you’re in. There are hurdles in any aspect of business. But what’s most important is […]
Read moreSmall Businesses Are Charging Ahead
Evans on Marketing Business Analytics and Marketing Information, Trends business model, competition, Digital.com, planning, small business, tips, trends 1
As we noted earlier this month, many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated. And it typically employs a small number of workers. In the United States, the the U.S. Small Business Administration (SBA) […]
Read moreWatch Several Super Bowl LII Company Ads
As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]
Read moreCompetitive Advantage Via Animated Logos
We know the importance of company brands and logos. And how firms use these designs in their marketing strategies. Today, we look how to generate a competitive advantage via animated logos. Background on Logos According to the Business Dictionary, a logo is a: “recognizable and distinctive graphic design, stylized name, symbol, or other device. […]
Read moreDeliverer Entering Person’s Home OK?
What do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their home if they are away. We know most shoppers want convenience and speed in having […]
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