Apple Is the First 2 Trillion Dollar US Company

 
At the end of March 2020, we discussed the comeback of Microsoft. On March 27, 2020, Microsoft had the lead over Apple for market capitalization: “As of March 27, 2020,

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E-Commerce Is Booming

 
As we reported last week, leading brands are expanding their use of DTC marketing. Mostly through E-commerce. Yet, they are not the only ones turning more to their own E-commerce

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How Some Service Firms Are Adapting Virtually

Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at

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Has Amazon Gone Too Far?

 
As most of us are well aware, Amazon is a phenomenally successful firm. But, has the giant gone too far in the way that it treats the small

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Coca-Cola Seeking to Turn Things Around

 
It’s hard to believe that this headline is true. Coca-Cola Seeking to Turn Things Around. But, in the COVID-19 era, things are evolving for the firm.

As we reported last

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