For several years, the U.S. MBA was a treasured degree to employers. And accordingly to students as well. Then, the degree lost some of its popularity. With some companies …
Read moreThe Road Ahead for Electric Cars
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing business model, competition, customer expectations, electric car, experiential marketing, infographic, opportunity, planning, video, Wall Street Journal
What will be the road ahead for electric cars? In recent years, we have written several posts about electric cars. Now, we see a greater effort from major automakers …
NFL Video Rights Stream Ahead
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends advertising, broadcasting rights, business model, competition, entertainment marketing, experiential marketing, NFL, opportunity, planning, promotion, streaming, video
In 2020, the TV viewing audience for National Football League games dropped across the board. As a result, for its forthcoming televised contracts? (a) The rights fees will drop. …
After Decoupling PayPal Outperforms eBay
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Distribution, Online Marketing, Pricing, Trends business model, competition, eBay, opportunity, PayPal, planning, Statista, technology 1
eBay acquired PayPal in 2002. They remained connected until mid-2015. At that time, PayPal became a separate company. By 2017, PayPal was cited as the fifth most authentic company …
Choosing and Employing the Right Pricing Techniques
Proper price decisions greatly impact companies. They drive profitability. Affect consumer purchases. Make firms more or less competitive with other companies. And so much more, Therefore, choosing and employing the …
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