Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Q and A About the Business of Super Bowl LVI
As we noted last week, the Super Bowl is probably the most important U.S. marketing event of any year. Yet, many of us have limited knowledge about the …
B2B Marketing Trends in 2022
Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …
The 2021 Top 250 Best-Managed Firms
Last week, we presented the first of a two-part series on best-managed companies. Now, we look at the 2021 top 250 best-managed firms.
Wall Street Journal Report:
… Read moreOur Ten Most-Viewed Posts Made in 2021
Last January, we presented EOM’s most popular posts for 2020. Today, we cite our ten most-viewed posts for 2021.
Note: During 2021, we received our greatest number of views and …
Read more