Forty Under Forty for 2021

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , ,

 
How can we measure the success of our self-branding efforts? For example, consider these measures. Ability to get a job. Job promotions. Salary increases. Reviews by others. And so …

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Consumer Shopping Interest in Cryptocurrency

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Pricing, Social and Digital Media, Technology and Marketing , , , , , , , ,

Despite its volatile valuation from day to day, cryptocurrency is being accepted as currency by more third parties. As a result, let us look at consumer shopping interest in cryptocurrency.  …

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MIT Sloan Management Review on Sustainability

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends , , , , , , ,

Today , we look at the MIT Sloan Management Review on sustainability. It offers a series of articles on this very vital topic.

For a selection of our earlier posts …

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Crafting an E-Commerce Customer Service Strategy

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , ,

Earlier this year, we highlighted Adverity’s E-Commerce Analytics Handbook. Throughout this handbook, online customer service is included. Therefore, we now look at crafting an E-commerce customer service strategy.

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How and Why We Are Tracked Online

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing, Trends , , , , , , ,

 
Over the years, we have written about privacy issues roughly 400 times. As we continue noting, things keep getting worse. Not better. Thus, we look at how and why …

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