Gender inequality rolls on. ):-
Read moreMarketing Mistakes to Avoid
Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, Advertising Age, bad behavior, business model, customer expectations, planning, trust
Be a Better Negotiator
Evans on Marketing Careers, Consumers and Their Behavior, Marketing Communications customer expectations, experiential marketing, infographic, negotiate, tips, trust
Offer Trustworthy Web Sites
Evans on Marketing Business Analytics and Marketing Information, Distribution, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends bad behavior, infographic, Panda Security, Siege Media, trust, Web site security
Consumers Beware Online Marketing Tricks
Too Many Brands Disappointing Consumers
Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next? Before reading below, take a look at these posts: 2018 Global Most Valuable Brands Young Adult Views Toward Brands Customers Like Caring Brands Does YOUR Brand Creep Out […]
Read moreDo Shoppers Like Dynamic Pricing?
We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not? First, let’s define dynamic pricing. According to Luke Metcalfe, […]
Read moreWells Fargo Seeks to Earn Back Trust
Evans on Marketing Distribution, Privacy, Identity Theft, and Ethical Issues bad behavior, customer expectations, fines, trust, Wells Fargo
Interesting title, right? Wells Fargo Seeks to Earn Back Trust. As noted before, trust is a big deal to consumers and other parties. For example, see: Does YOUR Brand Creep Out Customers Getting Great Online Customer Reviews Ad Features Which Annoy Consumers Most Top Authentic Global Brands — Credibility Pays How Credible/Authentic is Your Web […]
Read moreWould YOU Willingly Share Data with Third Parties?
As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]
Read moreWill Tracking Cookies Become Obsolete
One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place these cookies there to monitor the user’s Web surfing habits. And many people consider them […]
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