According to Vocabulary.com. a scam involves “a sneaky or dishonest activity meant to con someone.” And of course, we want to avoid being scammed. Beware how hard some …
What Causes Disengaged Employees
Yesterday, we examined the concept of measuring employment engagement. Now, we focus on what causes disengaged employees. And we look at personality traits that lead to disengagement.
For a …
Read more2020 Global Most Valuable Brands
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends brand equity, BrandZ, experiential marketing, infographic, opportunity, planning, success, trust, video 1
Each year, Brand Z presents its leading global brand report. Today, we look at the 2020 global most valuable brands. To see our post on last year’s global brand list,…
Read morePlanning for the New Normal
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends business model, customer expectations, infographic, innovation, McKinsey, new normal, opportunity, planning, tips, trust 2
Yesterday, we discussed best practices for marketing communications. Now, we examine best practices in planning for the new normal.
Seven Shifts That Affect Planning for the New Normal
So, …
Read moreThe Prevalence of Fake News
… Read moreToday, we address a highly controversial topic. The prevalence of fake news. Further, we recognize that “fake news” may be in the eyes or ears of the beholder. And that