Too Many Brands Disappointing Consumers

Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next? Before reading below, take a look at these posts: 2018 Global Most Valuable Brands Young Adult Views Toward Brands Customers Like Caring Brands Does YOUR Brand Creep Out […]

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Do Shoppers Like Dynamic Pricing?

  We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online.  And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not? First, let’s define dynamic pricing. According to Luke Metcalfe, […]

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Wells Fargo Seeks to Earn Back Trust

Interesting title, right? Wells Fargo Seeks to Earn Back Trust. As noted before, trust is a big deal to consumers and other parties. For example, see: Does YOUR Brand Creep Out Customers Getting Great Online Customer Reviews Ad Features Which Annoy Consumers Most Top Authentic Global Brands — Credibility Pays How Credible/Authentic is Your Web […]

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Would YOU Willingly Share Data with Third Parties?

As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]

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Will Tracking Cookies Become Obsolete

One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place these cookies there to monitor the user’s Web surfing habits. And many people consider them […]

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Cloud Computing and Payment Options

As we discussed last month, “Cloud computing lets workers access company data and applications via the Internet. Anywhere and anytime. As a result, everyday tasks can be automated and performed on laptops, tablets, or even smartphones. Thus, by managing your cash flow with cloud accounting software, workers could end up more efficient and productive.” Today, […]

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Online Censorship Around the World

In our previous two posts (1, 2), we covered various issues related online security for both individuals and companies. Today, we look at online censorship around the world. But first, we need to consider the two main types of online censorship. Depending on the country, we may face one or both of these types: Access […]

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Consistency Makes Good Customer Experiences Better

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of the customer experience is essential for their loyalty. As a result, customers must be satisfied […]

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Ad Blocking Challenges and Opportunities

Ad blocking has become an enormous problem for firms marketing online, going from nuisance to major threat. As a result, there are ad blocking challenges and opportunities to consider. To begin, read Technopedia on ad blocking: “An ad blocker is a program that will remove different kinds of ads from a Web user’s experience online. […]

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Must Read!! Build Stronger Passwords NOW.

Our posts on password security span the entire period of our (Evans on Marketing) existence. In each case, our goal is for you to build stronger passwords NOW. Today’s post is a MUST READ. These are some of our prior posts. They are presented in reverse chronological order. Password security is not a new or […]

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