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Should Salaries Be Transparent?

19 Jun

This is certainly an explosive topic, with great differences of opinion. For example: Yes — This is part of a more open communication style. No — This invades privacy and can cause dissension among employees. What do YOU think?

Recently, Creative Group (a staffing firm) conducted research on this topic:

“Should professionals’ pay be public knowledge? Employers in the advertising and marketing fields don’t think so, according to new research from staffing firm Creative Group. More than eight in 10 creative executives interviewed (82 percent) said their organization refrains from publicizing employees’ compensation. Of those respondents, 61 percent feel pay transparency would decrease staff morale.”

“Is there an upside to embracing an open salary policy? According to the survey, the top benefits of sharing compensation information openly are increasing productivity (18 percent) and boosting recruitment and retention (17 percent). However, more than one-quarter of executives (27 percent) believe the potential risks outweigh any rewards.”

 

Take a look at the following infographic that summarizes that research findings.


 

2017 Marketing Hall of Fame Inductee: Gary Briggs

14 Jun

Each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements:

“The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field of marketing. Individuals are eligible be they corporate CMOs or VPs of Marketing; agency marketers — advertising, branding, research etc.; or  academics, journalists, and other marketing experts. Nominees must have been in the marketing profession for at least 10 years and be a current marketing practitioner. Our primary focus is on, but not limited to, the U.S. The Marketing Hall of Fame Judging Panel is an exclusive group of CEO’s and thought leaders. Judges review and vote on the short list of finalists. We’re pleased to have this distinguished panel of experts involved in the inductee voting process.

“This year’s inductees are Gary Briggs, Vice-President, Chief Marketing Officer, Facebook; Jon Iwata, Senior Vice-President, Marketing and Communications, IBM; Jim Stengel, former Global Marketing Officer, Procter & Gamble and President/CEO, The Jim Stengel Company, and Jerry Wind, Ph.D., Professor of Marketing, The Wharton School.”

 

Today’s video is from Gary Briggs’ Hall of Fame induction speech. There are several career and marketing observations in this presentation.

 

 

Have YOU Thought About an Infographic Résumé?

6 Jun

It is a very cluttered job marketplace now. Hundreds — if not thousands — of job applicants apply for attractive jobs. So, how you stand out better in a crowd? Think of devising a highly visual infographic résumé.

According to Margaret Magnarelli, writing for Monster.com:

“There’s no question: You’re far more interesting than your résumé lets on. You have an A+ work ethic, an impressive portfolio of skills, and an epic list of accomplishments to your name. You make scintillating water cooler conversation, to boot. Everyone who knows you knows that you’re at the cutting edge of your field. So why are you still sending out résumés that look not so different from the ones your mom and dad sent out 30 years ago?”

“Text-only résumés are yesterday’s news. The infographic or visual résumé — which uses charts, icons, and other graphic design elements to show vs. tell a person’s professional story — is the new darling of the recruiting world. A picture is, after all, worth 1,000 words.”

Click on the image to see several infographic résumé examples from Monster.com.

Click here for the source of this chart.

 

There are many sites that offer FREE infographic résumé templates. Here are a few of them (in no particular order!):

 

Video Tips to Help Improve YOUR Self-Confidence

29 May

Are there times when YOU don’t feel confident to speak in public, pursue a new job, ask for a promotion, etc.? This happens to most of us at one time or another. What can YOU do to be more motivated and self-confident? LEARN from and enjoy the six video clips that are shown below! 🙂 🙂 🙂 🙂

This first video is to give you a chuckle and psych you up for the other — more serious — videos.
 

 
This next video has been viewed more than 9 million times. And the others have all been viewed several hundred thousand times or more!!!
 

 

 

 

 

 

Thinking About a Career in Data Analytics?

22 May

As we know, data analytics and big data are extremely important to millions of companies around the world. So, it is pretty clear that new jobs in data analytics are opening every day. If you are an analytical person, think of the career possibilities.

According to Dataconomy:

“The importance of big data and data analytics is going to continue growing in coming years.  Professionals in this field can expect an impressive salary, with the median salary for data scientists being $116,000. Even those who are at the entry level will find high salaries, with average earnings of $92,000. As more and more companies realize the need for specialists in big data and analytics, the number of these jobs will continue to grow. Close to 80% of the data scientists say there is currently a shortage of professionals working in the field.”

Many who are working in the field today have more than one role in their job. They may act as researchers, who mine company data for information. They may also be involved with business management. Around 40% work in this capacity. Others work in creative and development roles. Being versatile and being able to take on various roles can make a person more valuable to the team. Being willing to work in a variety of fields can help, too. While the technology field accounts for 41% of the jobs in data science currently, it is important to other areas too. This includes marketing, corporate, consulting, healthcare, financial services, government, and gaming.” [Red signifies marketing-related opportunities.]

 

Infographic Source: Dataconomy

 

Motivational Quotes to Get You Going

2 May

There are times when all of us need some inspiration to keep us motivated. Our favorite (as reflected in the blog subtitle is to “live life every day.” 🙂 What is YOUR  favorite  inspirational quote?

For more inspiration, check out the 50 motivational quotes from Inc. (curated by Jeff Haden). Here is Inc.’s top ten:

  1. “The way to get started is to quit talking and begin doing.” Walt Disney
  2. “Fear is the disease. Hustle is the antidote.” Travis Kalanick [Uber]
  3. “The question I ask myself almost every day is, ‘Am I doing the most important thing I could be doing?'” Mark Zuckerberg [Facebook]
  4. “The best time to plant a tree was 20 years ago. The second best time is now.” Chinese proverb
  5. “I attribute my success to this: I never gave or took any excuse.” Florence Nightingale [founder of modern nursing]
  6. “The most difficult thing is the decision to act, the rest is merely tenacity.” Amelia Earhart [aviation pioneer]
  7. “Do or do not. There is no try.” Yoda [Star Wars]
  8. “Twenty years from now, you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails. Explore, Dream, Discover.” Mark Twain [author]
  9. “When I let go of what I am, I become what I might be.” Lao Tzu [Chinese philosopher]
  10. “The most common way people give up their power is by thinking they don’t have any.” Alice Walker [author]

 
And check out this Inc. video on Richard Branson.

 

What Are Today’s Hot Jobs?

1 May

An important consideration for people planning their careers and doing job searches is the popularity of various occupations in terms of the number of employees to be hired in those occupations. As always, marketing-related careers rate highly.

Recently, LinkedIn published an article on the most popular occupational categories listed at that Web site:

“Getting a new job can be a challenging process, but it doesn’t have to be – especially when you know what recruiters are looking for. We surveyed nearly 4,000 recruiters around the world to get a better understanding of the functions that are most in demand in today’s workforce. If you work in sales, operations or engineering, you’re in luck as these are the top three functions recruiters are looking for (hint: this is also a great opportunity to turn on Open Candidates to privately signal to recruiters you’re open to a new job opportunity).”

“Having a strong profile makes you exponentially more discoverable to recruiters and we’ve got some tips to help you build a great one. Just adding a great photo means you’ll receive on average 21 times more profile views.”

Here are the top ten occupation listings on LinkedIn, four of which are marketing-related occupations:

  1. Sales
  2. Operations
  3. Engineering
  4. Information Technology
  5. Business Development
  6. Marketing
  7. Program & Project Management
  8. Administrative
  9. Finance
  10. Product Management

 

Note on the ranking methodology: “The data are a result of a survey of nearly 4,000 recruiting professionals around the world. Job opening data represents the number of open listings currently on LinkedIn Jobs as of March 31, 2017 and may be subject to change.”

 

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