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Certain U.S. Travelers Like Loyalty Programs — And Use Them

30 Nov

As we know, there are various types of loyalty programs. And these include programs tied to banks, retailers, gas stations, etc. Among the promoted programs? Travel-related programs. They offer loyal customers free rooms, airline travel, upgrades, and more. This post focuses on travel programs. Certain U.S. travelers like loyalty programs — and use them.

 

Background

Often, firms go to great lengths to attract loyal shoppers. And with the competition today, that is not easy. In some instances, shoppers dislike loyalty programs. Period. In other cases, they use the programs infrequently. So, firms need to get their acts together. The goal: active customer loyalty.

Consider these posts:

Click the infographic.

As we know, there are various types of loyalty programs. Among the most popular programs? Travel-related offerings. They offer loyal customers free rooms, airline travel, upgrades, and more. This post covers travel programs. Certain U.S. travelers like loyalty programs -- and use them.

 

Certain U.S. Travelers Like Loyalty Programs

Travel loyalty programs offer tangible benefits. To wit, earn specified points. And receive a reward. Yet, travel programs are NOT in the top tier of loyalty programs. Surprising? Maybe. Maybe Not.

eMarketer reports that:

“Travel loyalty programs are popular with travelers. But they don’t have the same following among consumers overall. And this applies to young people. A survey of Internet users in North America from CrowdTwist found retail programs had the highest adoption among those 18 to 37. Meanwhile, travel and hospitality programs were in the middle.”

Thus, the bottom-line question: Travel-related firms have to work to increase use of their loyalty programs. So, what could they do to attract young adults?

Certain U.S. Travelers Like Loyalty Programs. But they rate low.

On the plus side, travelers like loyalty programs. In particular, they use hotel and airline loyalty programs. And business travelers have higher engagement than leisure travelers.

For further information, we again turn to eMarketer:

New data from Phocuswright and Acxiom found that 4 in 5 U.S. travelers were members of a travel-related loyalty program. Naturally, the point of such programs is to help drive revenues and add to the bottom line. eMarketer estimates that digital travel sales in the U.S. will total $189.62 billion this year. And that figure will grow to $219.69 billion by 2021.”

“The Phocuswright and Acxiom survey found that business travelers were more committed to loyalty programs than leisure travelers. This was across pretty much every segment of the travel market. The obvious reason:  They are apt to travel more frequently. For instance, 62% of business travelers had signed up for a hotel’s loyalty plan, compared with 54% of leisure travelers.”

Certain U.S. Travelers Like Loyalty Programs -- And Use Them, B2B vs. B2C.

Insightful Self-Branding Advice

28 Nov

Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂

How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What distinctive skills do YOU offer?

Past posts include:

 

From HubSpot: Insightful Self-Branding Advice

Carly Stec, a senior content strategist at , offers excellent self-branding advice. Definitely worth an in-depth look!

“When you look for a job, expect to be Googled. When you try to land a speaking engagement, expect to be Googled. Send a guest contributor pitch to a blog you admire. And expect to be Googled. Why? Anyone who may work with you wants to know about you. That person wants an idea of your work and your personality. Then, he or she may respond to you.”

“As a result, your personal brand comes in. It refers to how you present or market yourself, your skills, and your work. Want to get past that initial Google search? You need a personal brand that reflects your capabilities. We assembled an A to Z guide. From consistency to networking, we walk you through the elements that define an impressive personal brand. So, you feel good about those Google search results.

The A to Z Guide begins with Authenticity. And it concludes with Zealous. Click the icon. Then, read the in-depth series of tips.

Insightful Self-Branding Advice. A to Z Guide from HubSpot:

 

Click the image for free bio tips and templates to get noticed. Note: Free sign-in required. Worth the effort!


 

Reasons Numerous Startups Fail

16 Nov

Starting a new business is often much harder than startups realize.  For many reasons numerous startups fail. To the extent possible, they must be avoided.

Look at three of our prior posts about starting a new business:

 

Reasons Numerous Startups Fail

Some startups succeed spectacularly. And we know Facebook as an obvious example. Back in 2005, Accel Partners made a $14.8 million investment in “thefacebook.com”. As a result, the firm made a whopping $5.6 billion return. This amounted to 378 times the original outlay. More often than not, however, startups tend to fail and they fail brutallyCB Insights found that 70 percent of upstart tech companies fail, along with 97 percent of seed crowdfunded companies.”

“CB Insights also analyzed a selection of startup post-mortems. This helped to paint a picture of where founders and investors go wrong. The following infographic shows the top twenty reasons that startups tend to grind to a halt. Goods or services not serving a market need appear in the first position. Not all ventures manage to attract lucrative investment like Facebook. In 29 percent of cases, they just run out of cash. It’s also important to have the right people on board. And pressing on without the right team is the third most frequently cited reason for startup failure.”

 

Now, take a look at Statista’s infographic.

Starting a new business is often much harder than startups realize. There are many reasons numerous startups fail. Check out the list from Statista.
 

Great Business Leadership Tips

15 Nov

Are you cut out to be a leader? Can you develop the skills needed to be a leader? It’s not easy. Let’s focus on great business leadership tips.

 

Background: Great Business Leadership Tips

In February 2017, we presented two posts on leadership:

 

Great Business Leadership Tips

There is much to learn from these two infographics. But, there is also much more to learn!

As Michael Simmons writes for CNBC: “Being among the best gets more and more demanding with each passing year. Each generation of champions develops a body of best practices. The next generation must learn them and then build upon them, leaving those who come after them with even more to learn to get up to speed. And the cycle continues.”

The first video below gives advice for great leadership: “According to former Google career coach Jenny Blake, the best bosses don’t need to be feared or loved. They just need to listen. .”

 

The second video relates to hiring the best talent: “Entrepreneur and host of CNBC’s “The Profit,” Marcus Lemonis shares his trick to finding new talent.”

 

To read more from Simmons about leadership, click the image.

Great Business Leadership Tips. CNBC story.

Photo by Getty Images

 

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