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Leadership Infographic (2): Are You Using the Best Approach for YOU?

21 Feb

As we posted yesterday, there are various leadership styles from which to select. Today, we ask: What leadership style is best for you? This infographic is also from Headway Capital.
 

Click on the image for a larger view.

 
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Leadership Infographic (1): What Type of Leader Are You?

20 Feb

What is your leadership style? Are you happy with it? Are there areas you need to work on to improve?

As Barbara Davidson notes for Headway Capital:

“Leadership can be a rewarding experience, but there are many different ways to lead your team to success. Do you know which is best for you? Could you be a pace-setting leader, dishing out hard deadlines to motivate fast results? Or maybe you’re a coach, working closely with your star players to help them achieve top results. Whatever your management style, the important thing is to know what your strengths are and which skills need to develop. Our new infographic offers a great flowchart to help you identify what type of leader you are.

 

Click on the image for a larger view.

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Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve?

9 Feb

Emotional intelligence is a concept we should understand as marketers and in our own personal terms. According to Psychology Today, emotional intelligence is “the ability to identify and manage your own emotions and the emotions of others. It is generally said to include three skills: (1) Emotional awareness, including the ability to identify your own emotions and those of others. (2) The ability to harness emotions and apply them to tasks like thinking and problems solving. (3) The ability to manage emotions, including the ability to regulate your own emotions, and the ability to cheer up or calm down another person.”

Daniel Goleman and Richard E. Boyatzis, writing for Harvard Business Review, describe emotional intelligence in some depth:

“There are many models of emotional intelligence, each with its own set of abilities; they are often lumped together as ‘EQ’ in the popular vernacular. We prefer ‘EI,’ which we define as comprising four domains: self-awareness, self-management, social awareness, and relationship management. Nested within these domains are twelve EI competencies, learned and learnable capabilities that allow outstanding performance at work or as a leader . These include areas in which we are clearly strong: empathy, positive outlook, and self-control. But they also include crucial abilities such as achievement, influence, conflict management, teamwork and inspirational leadership. These skills require just as much engagement with emotions as the first set, and should be just as much a part of any aspiring leader’s development priorities.”

 

The twelve EI competencies are highlighted by More Than Sound. WHICH OF THEM ARE YOUR STRENGTHS AND WHICH OF THEM DO YOU NEED TO IMPROVE?

Self-Awareness (1) Emotional Self-Awareness:  “Emotionally self-aware leaders not only can be candid and authentic, they also can speak with conviction about their vision.”

Self-Management — (2) Emotional Self-Control: Leaders with self-control stay calm and clear-headed while under stress or during a crisis and maintain emotional balance.” (3) Achievement Orientation: “Leaders who have high standards for themselves and for others set measurable but challenging goals.” (4) Positive Outlook: Such a leader see others positively, and still expects the best of them (with a ‘glass half-full’ outlook).” (5) Adaptability: “This leader can juggle multiple demands, but remain focused on a group’s goals.”

Social Awareness (6) Empathy: “Such leaders listen attentively while understanding other’s perspectives, get along well with people of diverse backgrounds and cultures, and express their ideas in ways others understand.” (7) Organizational Awareness: “This leader can detect networking opportunities, read key power relationships, and understand the guiding values and unspoken rules that operate among people.”

Relationship Management — (8) Influence: “These leaders know how to appeal to others and how to build buy-in from key people.” (9) Coach and Mentor: “This leader has a genuine interest in helping others, and gives timely and constructive feedback to coworkers.” (10) Conflict Management: “They take time to understand different perspectives and work to find a common ground upon which everyone can agree.” (11) Inspirational Leadership:  “They articulate a shared mission in a way that inspires others to follow.” (12) Teamwork: “These leaders create an atmosphere of respect, helpfulness, and cooperation.”

 

 

The Popularity of Marketing Internships: Be Prepared and Don’t Wait!

6 Feb

Internships provide great opportunities for real-world experiences, a great addition to a resume, and contacts for future employment. DID YOU KNOW that marketing-related internships are among the most popular by companies? This augurs well for a career in marketing. 🙂

First, consider this:  Research by Burning Glass Technologies shows that:

“More than ever there is a narrow season for internship recruitment. That season peaks in March – ahead of when many students begin to think about summer opportunities. And employers expect interns to arrive already equipped with knowledge of critical skills in software and other areas that enable them to be productive on the first day. If you wait until the end of the semester to get an internship, you have waited too long. Recruiting for internships begins in January and peaks in March. Then demand begins to taper off sharply. There is a small second bump in September for term-time internships as the school year begins.” The concentration of postings in March has increased steadily over the past five years. In March 2016, there were 29,360 internships posted, an 11% increase over the 2011-2015 average, and a 2% increase over the 28,796 postings in March 2015.

“The total number of internships posted in 2016 was 216,333.”

 

Of the top 20 U.S. internship fields, FIVE of the most popular six are marketing-related. As reported by the New York Times, Burning Glass found the following internship popularity in its research [Marketing-related is denoted by color.]:

1. BUSINESS OPERATIONS (Internship postings from September 2015 to October 2016: 58,949) — Most in-demand skills: Project management, business administration, scheduling, customer service, economics

2. MARKETING (Internship postings from September 2015 to October 2016: 35,498) — Most in-demand skills: Social media, marketing, Adobe Photoshop, Facebook, market research

4. SALES AND BUSINESS DEVELOPMENT (Internship postings from September 2015 to October 2016: 28,227) — Most in-demand skills: Sales, business development, marketing, customer service, project management

5. MEDIA, COMMUNICATIONS, PUBLIC RELATIONS (Internship postings from September 2015 to October 2016: 28,140) — Most in-demand skills: Social media, journalism, Adobe Photoshop, marketing, technical writing and editing

6. DATA ANALYTICS (Internship postings from September 2015 to October 2016: 26,438) — Most in-demand skills: Data analysis, data collection, market research, mathematics, project management

 

Click the image to read Burning Glass Technologies full report.

 

Great Books to Read in 2017

26 Jan

As we continue to look ahead to 2017, there are various books that provide valuable information and that are highly rated by reviewers. Here are a few sources for YOU to check out, by topic.

Click the images to read the reviews.
 

“5 Must Read Books That’ll Inspire Entrepreneurs in 2017”


 

“12 New Books to Help You Build Wealth and Get more More Done in 2017”


 

“11 Great Business Books to Read Right Now”

 

“20 Books Every Marketer Should Read in 2017”

 

“Top 15 Best Books on Social Media Marketing for 2017”

 

Free and Easy!! Build a Better Resume (Take Our Poll)

25 Jan

Are you interested in greatly improving your first resume or in updating your current resume — or just interested in a better-looking resume? If your answer is yes, then check out these FREE and EASY templates:

 

Please take our poll. 🙂
 

 

Self-Branding for Professional Success: An In-Depth Discussion

10 Jan

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.”

The first part of the article (pages 1-10) covers the evolution of branding concepts, brand positioning, brand equity, the role of communications (including new media), and corporate branding.

The second part of the article (starting on the bottom of page 10) focuses on such aspects of self-branding as these: the factors impacting one’s professional self-brand, steps in self-branding, personal branding SWOT analysis, a career ladder approach to self-branding, self-brand management and re-invention, and creating and sustaining an online self-brand.

To enhance the discussion, there are several practical and colorful figures that illustrate the keys to superior professional self-branding.

[Click the IN logo at the bottom of the slideshow to access and download a PDF version of the paper.]

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