Over the years, we have presented more than 150 posts about product management. Today, we consider how to devise a better product innovation strategy. With a lot to learn.…
L’Oréal Groupe’s CMO Talks About Customer Engagement
For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…
Read moreB2B Marketing Trends in 2022
Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …
Marketing Comirnaty — An Approved COVID Vaccine
For the last several months, we waited for a full approval of a COVID-19 vaccine by the FDA. Finally, we have one. So, we look at marketing Comirnaty — …
Read morePizza Vending Machines in Rome?
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing Claudio Torghele, customer expectations, customer satisfaction, experiential marketing, innovation, Massimo Bucolo, New York Times, Rome, vending machine pizza, video
Seems like we marketers will try almost anything. But, pizza vending machines in Rome? That seems iffy for two reasons. In general, we are skeptical that people will want …