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How to Be More Confident and Motivated

24 Aug

Click the image below to download the FREE book Personal Confidence & Motivation from MTD Training. [Note: A simple login is required. Select working as your option.]

“Do you have the self-belief and confidence to make a difference? Do you ‘just know’ that you’ll succeed no matter what? Do you know what motivates and gets you going? And do you know how to tap into the motivations of other people? In this book, you’ll find the answers to all of these questions and much more besides! You’ll understand how to build your own confidence levels and how to generate confidence in an instant. You’ll then move onto the topic of motivation and you’ll be able to really understand this area of personal development.”

 

 

Our Six-Part Series on Pricing Tips

19 Jul

Recently, we published a six-part series on pricing practices and tips.

Here, in one place (:-) ), are links to each part of the series:

 

An In-Depth Infographic on Blogging

6 Jul

Thinking of starting or improving your own blog? Do you want your blog to go from good to great?

The Wise Startup Blog has developed a terrific infographic with more than one hundred ideas on developing and posting a blog. Take a look.

 


 

Multimedia View of 2016 Most Valuable Global Brands

27 Jun

The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.

This year, a lot of FREE information about valuable brands is presented online, in addition to what is shown visually in our post. To access these other materials, click the links provided below the three visuals we highlight.

When you have finished looking over all of these materials, click here for a fun quiz.

 

The infographic reveals a lot of information about the 2016 report in an easy-to-read format. Click the image for a larger version.


 

The full 2016 report (141 pages) may be accessed by clicking on the image.


 

Here is a video on the fastest-rising brands.


 

Other information about global brands:

 

Twitter Turns to Emojis to Boost Business

16 Jun

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is hopping onto the emoji bandwagon.

As George Slefo reports for Advertising Age:

“Advertisers will either cry with laughter or happiness following Twitter’s announcement of emoji based-targeting. Its move precedes World Emoji Day [which is on July 17].”

“Advertisers can target consumers who have tweeted or engaged with tweets that feature emojis. Thus, someone in Chicago who tweets a pizza emoji can be targeted by a local restaurant to come in for a slice of deep dish.”

“More than 110 billion emojis have been tweeted since 2014, according to Twitter, which says they can signal a person’s mood or mindset.”

 
Click the emojis’ image to read more.


 

A Timeline on Advertising’s History

14 Jun

Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than 500 years ago in England (book ads tacked to church doors), as a HubSpot timeline shows.

As Jami Oetting writes for HubSpot:

“Many people believe that advertising has changed so much that looking toward the past is futile. Innovation, new technology and tools, and disrupting ideas are the focus of both headlines and boardroom conversations. What can we even learn from history that would be relevant for today?”

“Much of what makes a brand successful today is the same as it was 10, 50, and 100 years ago. The challenges that agencies help clients overcome are nothing novel. By understanding the past, we can more clearly understand what’s been done, what’s really ‘new,’ and the models we can emulate for future success. We can better understand why certain business practices exist, which provides context when making changes. It’s worth looking back to understand our current situation and how we can build a better industry for the future.”

 
Click the ad below from 1472 to access a fun and informative advertising timeline from HubSpot.


 

Getting Off a Bad Career Path

11 Jun

We all aspire to great careers — with jobs that we find fulfilling, that have cooperative workmates, that have bosses who respect us and our abilities, that have the potential for upward mobility, and that compensate us fairly.

So, happens when our career goals are not being fulfilled?

Here are some observations from By J.T. O’Donnell, Founder and CEO, CareerHMO.com — writing for Inc.:

Step 1: Get clear on your pivot. You need to choose a new career direction based on the facts. What problems do you want to solve? What skills do you want to leverage? How do you want to provide value to an employer?  The more specific you can be about your new career direction, the easier it will be to connect the dots and get a new job doing what you want.” [Click the preceding link to access a free quiz.]

Step 2: Create an ‘interview bucket list.’ A targeted, proactive job search always produces better results. When you identify the companies you would most like to work for, you can build a job search plan that lets you work smarter.” [Click the preceding link to access interview bucket list tips.]

Step 3: Make new career friends. It still holds true that 80 percent of all jobs are obtained via referral. If you are changing careers, you need to meet people who are working for the companies on your interview bucket list.”

Step 4: Seek a ‘lily pad’ job. Getting a job at a company that has the kind of career opportunities you want to move into might start with you doing something for them that leverages the skills you gained in the career you’re trying to get out of. Once you’ve got your foot in the door, you can use your professional savvy to impress the employer into giving you a shot at doing what you really want to do.”

 
 
Click the image to read tips from O’Donnell regarding each of the above steps.

CREDIT: Getty Images


 

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