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Category: <span>Good and Bad Examples of Marketing</span>

Marketers sometimes get it right — and, sometimes, they don’t. Here are some illustration of both scenarios.

What’s Next for Sustainability in 2022?

January 19, 2022 Evans on Marketing Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, environment, Harvard Business Review, opportunity, sustainability, trust

The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…

Lessons for 2022 from Martin Luther King Jr.

January 17, 2022 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media bad behavior, ethics, good manners, I have a dream, infographic, Martin Luther King, trust

We’ve endured a great many physical, psychological, and social stresses and strains placed on us due to COVID-19. The societal divisions in the United States exceed those across several …

The 2021 Top 250 Best-Managed Firms

January 10, 2022 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Trends best-managed companies, business model, competition, infographic, opportunity, planning, trust

Last week, we presented the first of a two-part series on best-managed companies. Now, we look at the 2021 top 250 best-managed firms.

Wall Street Journal Report:

Employee Engagement and Team Culture

December 21, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Trends employee engagement, experiential marketing, infographic, Omicron, team culture, trust

As we head into 2022, with the explosion of the Omicron variant of COVID at hand, firms must strive to have a high level of employee morale in confusing …

Will Removing Cookies REALLY Help Privacy?

December 13, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends business model, ethics, experiential marketing, online information, privacy, promotion, third-party cookies, Wall Street Journal

Online privacy and tracking are topics we have addressed before. In response, Google and Apple, among others, have been working to restrict the use of cookies. In reality, this …

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