Good and Bad Examples of Marketing Archives

Nike Scores Big – Again

April 17, 2019 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing Nike, opportunity, planning, Tiger Woods, YouTube

Tiger Woods just does it for Nike. With video.

Retail Stores Need Better Design

April 2, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing brick-and-mortar store, competition, customer expectations, experiential marketing, store design

Creating superior store experiences.

Customers Always Right – Not Necessarily

March 27, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media bad behavior, customer expectations, experiential marketing, infographic, trends 2

Consumers can be wrong!

Testing Self-Driving Cars

March 26, 2019 Evans on Marketing Distribution, Good and Bad Examples of Marketing, Product Management, Technology and Marketing autonomous car, customer expectations, experiential marketing, infographic, planning, self-driving, Statista

Google’s Waymo leads the pack in tests.

Countries and Industries Most Affected by Counterfeiting

March 21, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management analytics, bad behavior, competition, counterfeit products, ethics, Statista

Global counterfeiting amounts to more than $500 billion in value.

Avoid Bad Customer Service Phrases

March 20, 2019 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications bad behavior, customer expectations, customer satisfaction, experiential marketing, infographic, tips

Dos and don’ts for customer service.

Podcasts Soaring – Part Two

March 14, 2019 Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Trends audio, podcast, promotion, Statista, Trader Joe's

A look at the leaders and Trader Joe’s podcast approach. With examples.

Gillette Is Redefining the Best a Man Can Get

March 7, 2019 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management #metoo, advertising, bad behavior, Best a Man Get, Gillette, good manners, YouTube

The best a man can get in the #metoo era. With video.

Doritos Packaging Goes Ecological

March 4, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing Doritos, environment, Towel Bag, video

Doritos stays ahead of the pack(aging).

Measuring and Enhancing Customer Satisfaction

February 28, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media customer expectations, customer satisfaction, infographic, Salesforce, tips 2

Measurement tools beyond surveys.

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Category: Good and Bad Examples of Marketing

Retail Stores Need Better Design

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Testing Self-Driving Cars

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Countries and Industries Most Affected by Counterfeiting

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Avoid Bad Customer Service Phrases

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Gillette Is Redefining the Best a Man Can Get

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Category: Good and Bad Examples of Marketing

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