Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care. These posts highlight our recent social media coverage: Following Proper Social Media Etiquette Hottest Social Media Marketing Tools Using Social Media to Boost In-Store Shopping More Social Media Marketing Tips […]
Read moreBetter Retaining Customers
Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Post-Purchase Communication Is a BIG DEAL. THREE Infographics to Help Improve Customer Satisfaction. Better Retaining Customers Thanks to Justin […]
Read moreNBA Players Give Back
As we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]
Read moreLearning from Failure
Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing failure, Google, postmortem
Learning from failure is one of the keys to success. As philosopher George Santayana once said, “Those who cannot remember the past are condemned to repeat it.” What does that mean? If we learn from our failures, we can perform much better in the future. Therefore, consider these past posts: Reasons Numerous Startups Fail Small […]
Read moreFollowing Proper Social Media Etiquette
Yesterday, we presented 20 tools for better social media marketing. However, we waste these tips if not following proper social media etiquette. Thus, do YOU use social media properly? If not, you may get viewers upset and lose followers. And get negative comments and shout outs online. Good manners must be followed. Also remember these […]
Read moreFree Advertising Tools for Small Businesses
In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching Resources 2018 Marketing Budget Free Templates Small Business Promotion: Free Resources FREE Marketing Planning Tools! […]
Read moreAvoid Undermining Your Own Career
Evans on Marketing Careers, Good and Bad Examples of Marketing, Uncategorized career mistakes, Carter Cast, podcast, tips, Walmart.com
As we have noted before, in pursuing our career, we must be smart!! For example. Avoid Making Resume Mistakes. Where Do See YOUR Future Career Path. Success Switching Careers Post-30 Years Old. So, avoid undermining your own career with poor decisions and activities. How to Avoid Undermining Your Own Career This month, Knowledge@Wharton interviewed […]
Read moreCustomer Relationships in a High-Tech World
External customer relationships, post-purchase customer relationships, and internal company relationships are always vital. And so are customer relationships in a high-tech world. But first, let’s explore “customer relationship” from a few sources: Entrepreneur Magazine. Company relationships refer to “ways in which your firm communicates and deals with existing customers. To increase profits, it’s tempting to […]
Read moreAvoid Making Resume Mistakes
Evans on Marketing Careers, Good and Bad Examples of Marketing, Marketing Communications infographic, planning, resume mistakes, resume tips, self branding 2
We have posted extensively about the keys to good resumes. But we also need to avoid making resume mistakes. That is the subject of the current post. Before looking at mistakes to avoid, consider these job-oriented posts: Tips to Get YOUR Dream Job Where Do See YOUR Future Career Path Have YOU Thought About an […]
Read moreChanging Customer Experience Expectations
To succeed, changing customer experience expectations must be monitored. And fulfilled. As discussed before, a great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. Why the Customer Experience May Fail. In the current global environment, consumers […]
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