The Prevalence of Fake Reviews on Amazon

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing , , , , , ,

 
Ever read glowing reviews on Amazon and wonder if they are real? As by far the world’s leading online retailer, Amazon deals with a wide variety issues. From counterfeit …

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The Value of Investing in Corporate Culture

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Trends , , , , , , ,

 
Last month, we examined the importance of corporate culture for potential employees. Here, we look at the company perspective. With the value of investing in corporate culture.

 

Ascension

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2021 Marketing Superstars of Sustainability

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , ,

 
As previously noted, we have covered numerous aspects of sustainability in various posts. Today, we conclude our two-part series on sustainability circa 2021. Yesterday, we examined seventeen sustainable development …

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