Recently, we published a six-part series on pricing practices and tips.
Here, in one place ( ), are links to each part of the series:
Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than 500 years ago in England (book ads tacked to church doors), as a HubSpot timeline shows.
As Jami Oetting writes for HubSpot:
“Many people believe that advertising has changed so much that looking toward the past is futile. Innovation, new technology and tools, and disrupting ideas are the focus of both headlines and boardroom conversations. What can we even learn from history that would be relevant for today?”
“Much of what makes a brand successful today is the same as it was 10, 50, and 100 years ago. The challenges that agencies help clients overcome are nothing novel. By understanding the past, we can more clearly understand what’s been done, what’s really ‘new,’ and the models we can emulate for future success. We can better understand why certain business practices exist, which provides context when making changes. It’s worth looking back to understand our current situation and how we can build a better industry for the future.”
Click the ad below from 1472 to access a fun and informative advertising timeline from HubSpot.
We all aspire to great careers — with jobs that we find fulfilling, that have cooperative workmates, that have bosses who respect us and our abilities, that have the potential for upward mobility, and that compensate us fairly.
So, happens when our career goals are not being fulfilled?
Here are some observations from By J.T. O’Donnell, Founder and CEO, CareerHMO.com — writing for Inc.:
“Step 1: Get clear on your pivot. You need to choose a new career direction based on the facts. What problems do you want to solve? What skills do you want to leverage? How do you want to provide value to an employer? The more specific you can be about your new career direction, the easier it will be to connect the dots and get a new job doing what you want.” [Click the preceding link to access a free quiz.]
“Step 2: Create an ‘interview bucket list.’ A targeted, proactive job search always produces better results. When you identify the companies you would most like to work for, you can build a job search plan that lets you work smarter.” [Click the preceding link to access interview bucket list tips.]
“Step 3: Make new career friends. It still holds true that 80 percent of all jobs are obtained via referral. If you are changing careers, you need to meet people who are working for the companies on your interview bucket list.”
“Step 4: Seek a ‘lily pad’ job. Getting a job at a company that has the kind of career opportunities you want to move into might start with you doing something for them that leverages the skills you gained in the career you’re trying to get out of. Once you’ve got your foot in the door, you can use your professional savvy to impress the employer into giving you a shot at doing what you really want to do.”
Click the image to read tips from O’Donnell regarding each of the above steps.
CREDIT: Getty Images