Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read moreMarketers sometimes get it right — and, sometimes, they don’t. Here are some illustration of both scenarios.
Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read more
Several years ago, we wrote about companies’ early use of computer software to screen resumes. Since then, firms have greatly upped their use of automated screeners. And software has …
We have written about 2,600 posts for Evans on Marketing. Most focused on acting appropriately, whatever the topic. So, what about mistakes to stay away from? Avoid these …
What does it take to be a great leader? A topic we have explored many times before. Now, we highlight leadership lessons to improve yourself
Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.
To begin, take a …
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