We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreMarketers as Strategic Influencers
Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.
Read moreState of Play
TrendWatching provides very useful insights about coming trends. Today, we focus on the state of play. Is there anywhere that we don’t want to play?
Read moreFast Fashion Getting Faster
Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]
Read moreSocial Media Future of Customer Care
Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care. These posts highlight our recent social media coverage: Following Proper Social Media Etiquette Hottest Social Media Marketing Tools Using Social Media to Boost In-Store Shopping More Social Media Marketing Tips […]
Read moreBetter Retaining Customers
Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Post-Purchase Communication Is a BIG DEAL. THREE Infographics to Help Improve Customer Satisfaction. Better Retaining Customers Thanks to Justin […]
Read moreNBA Players Give Back
As we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]
Read moreLearning from Failure
Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing failure, Google, postmortem
Learning from failure is one of the keys to success. As philosopher George Santayana once said, “Those who cannot remember the past are condemned to repeat it.” What does that mean? If we learn from our failures, we can perform much better in the future. Therefore, consider these past posts: Reasons Numerous Startups Fail Small […]
Read moreFollowing Proper Social Media Etiquette
Yesterday, we presented 20 tools for better social media marketing. However, we waste these tips if not following proper social media etiquette. Thus, do YOU use social media properly? If not, you may get viewers upset and lose followers. And get negative comments and shout outs online. Good manners must be followed. Also remember these […]
Read moreFree Advertising Tools for Small Businesses
In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching Resources 2018 Marketing Budget Free Templates Small Business Promotion: Free Resources FREE Marketing Planning Tools! […]
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