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Another United PR Disaster: You Can’t Make This Up!

18 Apr

After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading)  and dragged him from his seat, you would think that United Airlines would have learned its lesson. Social media and TV reports skewered United for its actions. Just this one video received more than 3.6 million views in a single week after the incident.
 

 
As a result of the continuing social media barrage — and after several PR missteps, United’s CEO finally issued a more consumer-oriented message to the public. As reported by Brandon Morse for THE BLAZE:

“United CEO Oscar Munoz has stated that in light of the recent deplaning debacle [on April 9, 2017], United Airlines will no longer use police to remove passengers from planes. In an interview with Good Morning America, Munoz stated that he felt ‘ashamed’ over how passenger David Dao was forcibly removed from the flight, and promised to review his company’s passenger removal policy. According to United spokesperson Maddie King, the passengers who witnessed the incident of flight 3411 will be reimbursed for the price of their ticket [if they sign a waiver against suing]. This news comes on the heels of the announcement that two more officers that were involved in the incident have been put on leave.”

From Fox News:

“That is not who our family at United is,” Munoz said. “This will never happen again on a United flight. That’s my promise.” In the future, law enforcement will not be involved in removing a “booked, paid, seated passenger,” Munoz said. “We can’t do that.”

So did CEO Munoz really mean what he said? You decide! On April 15, 2017, less than one week after the above incident, United removed two passengers on the way to their wedding. NPR’s Doreen McCallister reports that: “A couple flying to Costa Rica for their wedding were removed from a United Airlines flight in Houston on Saturday. The incident happened nearly a week after a video showing a passenger being dragged off a Chicago-to-Louisville flight went viral. Michael Hohl and Amber Maxwell are scheduled to get married on Thursday.
 
Here’s a video clip from USA Today on this latest incident.
 

 
More!! The parodies of United Airlines are brutal. Here’s one example (recorded before the wedding couple incident).
 

 

FREE Marketing Planning Tools!

17 Apr

Systematic, integrated, goal-oriented marketing plans are vital for long-run success. For example, see “Developing a Marketing Plan”.

Here are a number of marketing plan templates and sample marketing plans that provide good insights on how to better develop and enact marketing plans. Click on the links to access these templates and sample plans.

 
Here is the in-depth planning tool from Marketing Plan Now.

 

Being Real on a Job Interview!

30 Mar

When going on job interviews, regardless of the level of the position, presenting yourself as authentic is essential. Over-inflating your accomplishments or presenting an untrue depiction of your true self often backfires.

Shane Parrish, writing for Quora, offers several valuable insights on this topic. How can a potential employer determine if an applicant is actually intelligent and not just a blowhard?

“I’ve been collecting little heuristics over the years. Here are a few that will get you thinking:

 
Now, take a a look at this short video clip from Inc. And click here to read more from Inc.

 

Hysterical [to Us] Spoofs of Chevy Ads

20 Mar

For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the reactions of “real people.” These ads have been well received and have done well on social media. The first of the two real Chevy ads shown here has been viewed on YouTube by more than 3.1 million people.
 

 
Because of the popularity of the actual Chevy commercials from GM, they have spawned spoofs on YouTube that are quite funny (at least to us). Together, the three parodies shown below have been viewed more than 3.2 million times on YouTube. NOTE: There is a little profanity in one of the spoof ads.
 

Question: Do these spoofs hurt or help Chevy?


 

A Salute to State Farm for Promoting Community Service

16 Mar

For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend a helping hand.”

To highlight its community involvement programs, beginning in late 2015, State Farm introduced a series of videos/TV ads called “Neighborhood Sessions.” Here is one of those TV ads:

 “State Farm Neighborhood Sessions® celebrates good neighbors — the kind of good neighbors who have your back and work hard to make their communities better. Meet some Oklahoma superstars who inspire others through their passion for good.”


 
This month (March 2017), State Farm introduced a new TV ad called “The Following:”

“Let’s turn caring into doing. Visit http://NeighborhoodofGood.com to find volunteer opportunities in your community. Causes include education, health care, homelessness, veterans, animals, and many others.”


 

Misleading Marketing

9 Mar

As we have noted before (see, for example, 1, 2), marketers are sometimes ethically challenged in their quest to generate more revenues and profits.

Here is an interesting video of 10 ethically questionable marketing practices. NOTE: Some of these tactics are sexually suggestive.
 
 

 

Proud to Be Part of the Hofstra Community

5 Mar

Members of the Hofstra community came together to make a message assuring all students that they are welcome on Hofstra’s campus. Representatives from faculty, administration, athletics, student affairs, and a wide variety of student leaders want all students from across the globe to know #YouAreWelcomeHere
 
 

 

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