We know that Hofstra has not had a football team for a while, but the success of Hofstra alums in the NFL remains strong. At present, HU has two prominent …Read more
Yes, Mac & Cheese Ads Can Be Clever
Macaroni and cheese is a big seller in the United States. It tastes good and makes for a relatively inexpensive meal. But isn’t mac & cheese a pretty boring product?…Read more
Too Many Brands Not Keeping Up with Social Media Activity
Millions of companies have passed the first threshold with social media. They are in the game by having Facebook, Twitter, and other social media accounts; and many operate their own …Read more
A New Social Media Infographic
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media 2014, infographic, trends 6
Is the Recent Stock Market Decline a Harbinger of Things to Come in 2014?
Evans on Marketing Global Marketing, Trends analytics, China, decline, economy, global, planning, stock market, trends, United States 1
2013 was a great year for the U.S. stock markets — with all major indexes posting double-digit increases. What drove 2013’s results?
- A stronger economy
- Declining unemployment
- The Federal Reserve’s