Hofstra at the Super Bowl :-)

We know that Hofstra has not had a football team for a while, but the success of Hofstra alums in the NFL remains strong. At present, HU has two prominent football players with Super Bowl rings: Marques Colston of the New Orleans Saints and Willie Colon of the NY Jets (who won his Super Bowl […]

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Yes, Mac & Cheese Ads Can Be Clever

Macaroni and cheese is a big seller in the United States. It tastes good and makes for a relatively inexpensive meal. But isn’t mac & cheese a pretty boring product? Not according to Kraft, which has devised some clever TV ads. They are funny and make the point as to how irresistible mac & cheese […]

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Too Many Brands Not Keeping Up with Social Media Activity

Millions of companies have passed the first threshold with social media. They are in the game by having Facebook, Twitter, and other social media accounts; and many operate their own blogs. However, lots of companies have not successfully passed the second threshold with social media. They are not active enough with their accounts and sometimes […]

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A New Social Media Infographic

For a look at some social media predictions for 2014, view the infographic below from Offerpop, a social media service company. As Offerpop says: “Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace […]

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