Hofstra at the Super Bowl :-)

We know that Hofstra has not had a football team for a while, but the success of Hofstra alums in the NFL remains strong. At present, HU has two prominent football players with Super Bowl rings: Marques Colston of the New Orleans Saints and Willie Colon of the NY Jets (who won his Super Bowl […]

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Yes, Mac & Cheese Ads Can Be Clever

Macaroni and cheese is a big seller in the United States. It tastes good and makes for a relatively inexpensive meal. But isn’t mac & cheese a pretty boring product? Not according to Kraft, which has devised some clever TV ads. They are funny and make the point as to how irresistible mac & cheese […]

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Too Many Brands Not Keeping Up with Social Media Activity

Millions of companies have passed the first threshold with social media. They are in the game by having Facebook, Twitter, and other social media accounts; and many operate their own blogs. However, lots of companies have not successfully passed the second threshold with social media. They are not active enough with their accounts and sometimes […]

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A New Social Media Infographic

For a look at some social media predictions for 2014, view the infographic below from Offerpop, a social media service company. As Offerpop says: “Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace […]

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Is the Recent Stock Market Decline a Harbinger of Things to Come in 2014?

2013 was a great year for the U.S. stock markets — with all major indexes posting double-digit increases. What drove 2013’s results? A stronger economy Declining unemployment The Federal Reserve’s decision to keep the “pedal to the metal” Better consumer confidence A calmer global marketplace than in 2012 Low interest rates, giving investors fewer choices […]

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The Shopper of the Future Is Here!

Take a look at the popular and informative infographic below on shopping worldwide in 2014 and beyond. As Nicky Yates observed for Social Media Week: “What if I told you that each time someone shares a product, a business makes $2.04? Or that mobile accounts for 15-20% of eBay’s purchases? How we shop is drastically […]

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It’s Tough Doing Business in Russia

With a population of nearly 145 million, Russia is a desirable market for many companies. But government rules keep making this tougher. Let’s consider the recent decision of FedEx, UPS, and DHL to stop making deliveries to individuals in Russia due to tightened regulations. As reported by Andrew E. Kramer for the New York Times: […]

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The Governator Is Back for SB XLVIII

As the largest North American sporting event, the Super Bowl of football has also become the Super Bowl of advertising. And companies are always looking for creative ways to stand out in the crowd. Fox TV is certainly thrilled about SB XLVIII, since it has booked nearly $300 million in advertising. This year, there are […]

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The Star Power of Sports (Pun Intended)

Sports are a big attraction for many millions of fans in the United States alone. We seem to be on a first name basis with sports stars such as Derek, Kobe, LeBron, Peyton, Rafa, Beckham (OK, that’s a last name. :-), and many more. That’s why sports remain a booming business and a lure for […]

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It’s Time for Smart Chip Technology on U.S. Credit Cards

As we recently posted, data security — and the lack thereof — is a huge problem that needs to be fixed for both retailers’ and shoppers’ protection. First, let’s look at some more statistics. Then, let’s consider the best solution. According to a Ponemon Institute study, as reported by the Wall Street Journal, security breaches […]

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