More consumers want environmentally-safer product packaging. For example see 1, 2, and 3. And they enjoy clever advertising. Doritos wants to do both as Doritos packaging goes …
Rating Super Bowl LII Advertising
Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several …Read more
Should PepsiCo Change Its Company Name?
This not so tongue-in-check question in a recent Wall Street Journal blog post covers an important aspect of a company’s product positioning message.
As the WSJ reported: “With 60% of …Read more