Personalizing Your E-Mail Efforts

Despite the popularity of texting, Facebook Messenger, and other newer tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts.   Tips for Personalizing Your E-Mail Efforts In an era with so much competition, companies need […]

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Does YOUR Brand Creep Out Customers

Does YOUR brand creep out customers ? Obviously, that is not a good business practice. Due to the questionable practices of some firms, we’ve at looked at various related topics. And these include: Stronger FTC Influencer Marketing Rules Consumer Trust: Interesting Research Findings More Gamesmanship on Retail Prices — Even Online When Is a “Sale” […]

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Key 2018 Influencer Marketing Trends

As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.   What Is Influencer Marketing” According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase […]

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Holiday Advertising 2017: John Lewis Features Moz

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz. Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.   Holiday Advertising […]

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Small Business Promotion: Free Resources

Big firms may spend a lot of money to promote their businesses. And they may use all types of offline and online media. But what about about small firms? Many don’t even use free information. They don’t read posts such as these. Marketing Tips for Small Businesses.  FREE Marketing Planning Tools!  Today we look at […]

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Video Tips to Help Improve YOUR Self-Confidence

Are there times when YOU don’t feel confident to speak in public, pursue a new job, ask for a promotion, etc.? This happens to most of us at one time or another. What can YOU do to be more motivated and self-confident? LEARN from and enjoy the six video clips that are shown below! 🙂 […]

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Are You Vigilant in Protecting Your Reputation?

Whether we are reviewing our company’s reputation or our own personal self-brand, the results may be challenging because of the spread of fake news and the proliferation of negative social media comments. What we hope for perceptions of our reputation may not be in sync with the way others see us. And having a favorable […]

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Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]

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2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd. Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a […]

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Ads on the Golden Globes Are Different!

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.   As reported by T. L. Stanley for Adweek: “For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! […]

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