Tag Archives: promotion

Key 2018 Influencer Marketing Trends

6 Dec

As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.

 

What Is Influencer Marketing”

According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase decision is high for some consumers (followers).”

Consider these remarks from the CEO of TopRank Marketing:

What does ‘influencer marketing’ mean you? Do you think of celebrities with product photos on Instagram? Or having a famous YouTuber run a contest? Why not send products to bloggers? And hope they do a nice review? Surely that’s not all marketers want from influencer relationships.”

“Think of brands working with or paying influential people to create content. And how that lifts brand credibility and reach.”

Click the links to read further:

 

Key 2018 Influencer Marketing Trends

Now, we review 2018 influencer marketing trends.

As Vivian Michaels observes for TNW:

“The popularity of influencer marketing rose 90x from 2013 to 2016. And it doubled the first nine months of 2017. Reasons range from their versatility (for all businesses) to their noninvasive nature. Because of this, we need to study trends.”

Thus, Michaels identities seven key 2018 trends:

  1. Value of services to increase. Influencers are sought-after on social media. Witness the rise of accounts with thousands of followers. At the same time, more firms will use influencer marketing. Thus, demand for social media personalities increases the their service value.”
  2. KPI and ROI measuring vital. With high demands on influencer campaigns, we want to measure key performance indicators (KPI) and return on investment (ROI). Thus, we expect new software and marketing platforms.”
  3. The year of integration. 2018 will see brands combine different influencer types. Each group reaches a specific target. And that reaches more people.”
  4. Video marketing critical for online audience. Video reduces me-too messages. And it is engaging.”
  5. Lawsuits against brands and influencers. Influencers and brands are careful. Yet, in 2018 we expect lawsuits to grow.”
  6. ‘Fake’ influencers with bought followers. “For little cost, a social media user gets thousands of followers. They have a big fan base. But, they buy them.”
  7. Instagram to surpass one billion users. Instagram is popular. in 2018, its influencer marketing will rise.”

 

Click the image to learn further.

Key 2018 Influencer Marketing Trends. Seven to Consider.
 

Holiday Advertising 2017: John Lewis Features Moz

22 Nov

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz.

Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.

 

Holiday Advertising 2017: John Lewis Features Moz

For Christmas 2017, John Lewis features Moz the Monster. It is described below.

As reported by Alexandra Jardine for Advertising Age:

“This year’s much-anticipated John Lewis Christmas spot is the story of a huge, friendly monster who hides out under a child’s bed and becomes his best friend. The story concerns Joe, a little boy who first hears the snoring, farting monster under his bed and crossly puts up a sign on his door saying “No Monsters Allowed.” However, he comes to be friends with the seven-foot creature, playing with him every night — although when his father looks in, all he can see is Joe alone in his bed.”

“The nighttime fun takes its toll when he starts falling asleep in class and even during a soccer game. On Christmas morning, he finds a badly-wrapped gift under the tree — could it be from the monster? It’s a night light, which has the miraculous effect of making the monster disappear and letting him get some sleep — although he can still get his friend back in a second by switching the nightlight off.”

John Lewis posted a YouTube video on November 9, 2017. Within 10 days, there were well over 8.2 million views! Here’s the video.

 

In addition to the video, John Lewis operates a dedicated, interactive Moz the Monster Web site. Click Moz’s image to create your own monster, play with the monster, and take a selfie. This is really fun — for any age group.

Holiday Advertising 2017: John Lewis Features Moz. A fun campaign.

 

Small Business Promotion: Free Resources

1 Nov

Big firms may spend a lot of money to promote their businesses. And they may use all types of offline and online media. But what about about small firms? Many don’t even use free information. They don’t read posts such as these. Marketing Tips for Small BusinessesFREE Marketing Planning Tools!  Today we look at small business promotion: free resources.
 

Small Business Promotion: Free Resources

According to Webbiy, a Web site creator:

“Starting a business is very daunting. It becomes tougher when a firm works on a shoestring budget. Furthermore, promoting a firm among other established companies can be expensive. But it is possible even on a tight budget.”

 “Before the Internet, small and mid-sized businesses had few ways to promote their goods or services. Banner ads and fliers can be expensive. To get the best return on investment,  here are ways to promote your firm without spending a fortune.”

  1. Online Business Directories — “They allow users to search businesses in any niche. These sites are good places to start in launching an online presence. These sites have a wide range of audiences who are also potential customers for your business.”
  2. Local listing services — “Many small firms overlook this option even though it is free. And it an easy way to find customers searching in your area. Google Places makes it simple to locate your business on Google searches. Besides, Google Places shows your exact location mobile-friendly map. Yahoo Local and Bing Places for Business are also free to register.”
  3. Social Media  — ” The world is using these social media sites. So make sure you create your business profiles and pages on them. Set up a personal and company profile on LinkedIn. Post offers on your Facebook page. And have a direct channel on Twitter.”
  4. Content Promotion Sites — “Submit articles on topics your customers are interested in. This includes sites like Ezinearticles, HubPages, and Articlesbase. They let you add backlinks to your Web site to give you traffic.”
  5. Press Release Web Sites — “Always shoot off a press release and submit it to popular sites like PRLog and Free Press Release every time you do something newsworthy. There are many other sites where you can make an impact like Open PR and 24-7 PressRelease.”
  6. Blog — “Blogs are a perfect way to connect with customers directly and get your name out there. The key to successful blogging is updating as often as you can.”
  7. Online Communities — “Every niche has an online community. Join it and contribute actively. These communities are also free places to promote your business. They let you add links to your signature or mention firm when the need arises.”

 
Click the image to read more.


 

Video Tips to Help Improve YOUR Self-Confidence

29 May

Are there times when YOU don’t feel confident to speak in public, pursue a new job, ask for a promotion, etc.? This happens to most of us at one time or another. What can YOU do to be more motivated and self-confident? LEARN from and enjoy the six video clips that are shown below! 🙂 🙂 🙂 🙂

This first video is to give you a chuckle and psych you up for the other — more serious — videos.
 

 
This next video has been viewed more than 9 million times. And the others have all been viewed several hundred thousand times or more!!!
 

 

 

 

 

 

%d bloggers like this: