Tag Archives: promotion

Video Tips to Help Improve YOUR Self-Confidence

29 May

Are there times when YOU don’t feel confident to speak in public, pursue a new job, ask for a promotion, etc.? This happens to most of us at one time or another. What can YOU do to be more motivated and self-confident? LEARN from and enjoy the six video clips that are shown below! ๐Ÿ™‚ ๐Ÿ™‚ ๐Ÿ™‚ ๐Ÿ™‚

This first video is to give you a chuckle and psych you up for the other — more serious — videos.
 

 
This next video has been viewed more than 9 million times. And the others have all been viewed several hundred thousand times or more!!!
 

 

 

 

 

 

Are You Vigilant in Protecting Your Reputation?

22 Feb

Whether we are reviewing our company’s reputation or our own personal self-brand, the results may be challenging because of the spread of fake news and the proliferation of negative social media comments. What we hope for perceptions of our reputation may not be in sync with the way others see us. And having a favorable reputation is critically important.

What can we do to have a well-respected reputation? Consider these suggestions from Sapir Segal, writing for Marketo:

Social media marketing requires a lot of patience and maintenance. Once youโ€™ve established your social media presence and are generating engagement and measuring your ROI, the most important stage is to protect your hard work. Monitoring and protecting your social media presence from decline or extinction is just as pivotal as demonstrating it in the first place.”

“Controversial posts, account hacks, and inadvertent mistakes are all examples of threats that could harm your brandโ€™s reputation. Luckily for marketers, many of these troubling factors are avoidable or correctable. To protect your social media reputation, you must have a careful eye for potential problems, a plan for handling crises, and a team you trust to write and manage the content. Here are three common mistakes that plague social media marketers: (1) unsupervised content publishing; (2) controversial content; and (3) account hacking.”

 

Click the image to read Segal’s solutions to these problems!


 

Rating the Super Bowl Ads: What’s YOUR Take?

7 Feb

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.]

Consider these observations from

“The New England Patriots’ furious comeback victory over the Atlanta Falcons must have felt like a relief to the National Football League and many of its fans, if only because it squarely turned the focus and conversation back to football. That came at the close of a Super Bowl where commercials that once would have seemed relatively innocuous felt provocative thanks to the polarized political climate.”

“Super Bowl ads featuring images of multiculturalism and inclusiveness are hardly new — sponsors like to appeal to wide audiences with feel-good imagery. Even so, amid all the acrimony over government policies, several commercials risked becoming lightning rods, including a Budweiser ad that dared to trace founder Adolphus Busch’s immigrant roots and a Coca-Cola spot that offered ‘America the Beautiful’ in different languages.”

“[Nonetheless, for the most part], the much-ballyhooed commercials yielded as few highlights as New England’s offense did during the first half.”

 

Each year, Advertising Age runs an online post-game poll whereby anyone can vote on the question: “Which Super Bowl Ad Was the Best?” As of Monday night, the following ads were rated the best by those participating in the Ad Age poll. In addition to listing the best ads (in the order of the Ad Age poll results), we are providing the ads themselves. WHAT DO YOU THINK?

 

Airbnb “We Accept”

 

84 Lumber “The Journey Begins”

 

Audi “Daughter”

 

Bai Brands “Gentlemen”

 

Budweiser “Born the Hard Way”

 

Mr. Clean “Cleaner of Your Dreams”

 

Honda “Yearbooks”

 

Kia “Hero’s Journey”

 

Tide “Bradshaw Stain”

 

 

2017 Super Bowl of Advertising: A Preview

31 Jan

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd.

Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a postmortem of the 2017 ads.

Here are some things to expect for this Super Bowl:

  • Starting February 1, YOU can vote at USA Today’s Super Bowl Ad Meter for your favorites.
  • All ad time slots will be sold out for the game, which is on Fox TV.
  • There will be 110+ million U.S. viewers.
  • Pre-game and post-game advertising will be bigger than ever.
  • Pepsi’s half-time show featuring Lady Gaga will be a spectacle aimed at younger adults more at than older ones.
  • The NFL has turned down GNC’s advertisement. As  Judann Pollack and Nathan Skid reported for Advertising Age: “GNC, which had been planning a Super Bowl commercial as part of its huge rebranding effort, said it has been rebuffed by the National Football League today, four days after Fox cleared its commercial in writing. Jeff Hennion, exec VP-chief marketing and E-commerce officer at GNC, said the NFL objected to its commercial because its products include two of the 162 substances banned by the league.”

 
Here several ads to look forward to seeing:
 

Budweiser — “Born The Hard Wayโ€
 

 
Ford — “Go Further”
 

 
Febreze — “Half-Time Bathroom Break”
 

 
Kia — Teaser for “Iceberg” ad
 

 
Mercedes — Peter Fonda from “Easy Rider” fame
 

 
Mr. Clean — “Cleaner of Your Dreams”
 

 

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