Five Fashionistas That Are Thriving

Although many fashion firms are undergoing difficult times, there are some bright spots among specialized fashionistas  and related companies. Fast Company has identified five of them: “The following five companies illustrate the power of building a brand atop an authoritative editorial voice, whether it’s in the form of viral videos and lifestyle blogs or influencer […]

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Can Mark Wahlberg Help AT&T?

The competition among TV service, Internet, and cellphone service providers is more intense than ever — especially with the discount cellphone service pricing from T-Mobile and Sprint. Both AT&T and Verizon have seen this competition hit their bottom lines. As a result, AT&T has just signed up celebrity Mark Wahlberg to headline video commercials that […]

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Attributes That Employers Study for Their Marketing Hires

What attributes do employers most value when considering candidates for marketing positions? Certainly, there are many possible answers to this question depending on the company, the specific job, and other criteria. Nonetheless, here is an interesting delineation of factors that employers consider, as suggested by Geoffrey James for Inc.: “Hiring great marketers can be challenging, […]

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How Dominant Is Amazon Online?

It’s no surprise to any of us that Amazon is by far the leading online U.S. retailer. But would you be surprised to learn that Apple’s most recent annual online revenues exceeded those of Walmart? Or to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers […]

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Do YOU Trust Companies with Your Personal Data?

We know that there have been incidents of stolen data around the world. These are involuntary hacks of our personal information. So, how do we feel about voluntarily sharing our information with companies? Many of us are rather reluctant to share more personal data due to concerns about identity theft, access to private information, and […]

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Winning at Omnichannel Marketing: A Video Overview

Check out this video and paper on omnichannel marketing from BRP and Radial: “Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any way she wants it. Marketers realize they need a different approach to enable a unified […]

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Another United PR Disaster: You Can’t Make This Up!

After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading)  and dragged him from his seat, you would think that United Airlines would have learned its lesson. Social media and TV reports skewered United for its actions. Just this one video received more than 3.6 million […]

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FREE Marketing Planning Tools!

Systematic, integrated, goal-oriented marketing plans are vital for long-run success. For example, see “Developing a Marketing Plan”. Here are a number of marketing plan templates and sample marketing plans that provide good insights on how to better develop and enact marketing plans. Click on the links to access these templates and sample plans. Business.com: Plan Your […]

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Do Better in Budgeting for Social Media Marketing

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing. As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.    

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Social Media Analytics: A Tower Framework

Good social media analytics are essential if we are to properly assess our performance on social media platforms. According to RazorSocial: “In order to effectively leverage social media analytics in your organization, you need to implement repeatable processes that will enable you to consistently improve results. You also need to have the tools in place […]

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