Five Fashionistas That Are Thriving

Although many fashion firms are undergoing difficult times, there are some bright spots among specialized fashionistas  and related companies. Fast Company has identified five of them: “The following five companies illustrate the power of building a brand atop an authoritative editorial voice, whether it’s in the form of viral videos and lifestyle blogs or influencer […]

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Can Mark Wahlberg Help AT&T?

The competition among TV service, Internet, and cellphone service providers is more intense than ever — especially with the discount cellphone service pricing from T-Mobile and Sprint. Both AT&T and Verizon have seen this competition hit their bottom lines. As a result, AT&T has just signed up celebrity Mark Wahlberg to headline video commercials that […]

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Attributes That Employers Study for Their Marketing Hires

What attributes do employers most value when considering candidates for marketing positions? Certainly, there are many possible answers to this question depending on the company, the specific job, and other criteria. Nonetheless, here is an interesting delineation of factors that employers consider, as suggested by Geoffrey James for Inc.: “Hiring great marketers can be challenging, […]

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How Dominant Is Amazon Online?

It’s no surprise to any of us that Amazon is by far the leading online U.S. retailer. But would you be surprised to learn that Apple’s most recent annual online revenues exceeded those of Walmart? Or to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers […]

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