Interested in Sports Or Entertainment Marketing ?

Do you have an interest in sports or entertainment marketing? If yes, then check out these three sites:   Entertainment Marketing “This site is designed specifically for entertainment marketers. As most entertainment marketing folks are always on the move, we’ve made it a point to make the site accessible by phone and popular social networks. […]

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Don’t Be a “Wardrober”

Retailers know that customer shoplifting and employee theft cost them billions of dollars a year in lost revenues just in the United States and well over $125 billion worldwide. But, the phenomenon of excessive customer returns seems to be growing, and that also affects the bottom line. And this problem has not received enough attention […]

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Is the Apple 5S iPhone’s Fingerprint Technology Secure?

Apple has widely touted the new fingerprint login technology for its recently released iPhone 5S. But there are many questions over how secure the technology is. For example, hackers in Germany already claim to have discovered how to create a fake finger to beat the security. And in a report for the UK’s Independent, Heather […]

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Fed Up with Your Cable TV Provider?

If you answer yes to that question, then you are not alone. For years now, many subscribers have been very unhappy about the “bundled pricing” strategy of cable providers — whereby they must pay for channels in which they have no interest. These subscribers would much rather have “a la carte pricing” — whereby they […]

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Zavers by Google

Zavers by Google is a new entry into digital couponing (which is becoming extremely popular. The service is b-to-b — since customers are businesses. But the end user (the shopper) is the one driving digital couponing growth. As the Web site puts it: “Zavers by Google is a fast and easy way to offer the […]

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Online Shopping Behavior by Gender and Age

DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting. Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior? Click the chart to learn more.    

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Nielsen Video on the Value of Corporate Social Responsibility

Last month, we blogged about the interest of consumers around the world in socially conscious companies. Today, to further the discussion, we are offering the video below from Nielsen: “All companies want to do good, but is there a value in being socially responsible at the corporate level? The research says, yes, and consumers receptiveness […]

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At Chipotle: A Good and Socially Responsible Campaign?

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play the game, watch the animated short film, and find out how to take action.” Consider […]

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