August 2012

Advertising on Facebook: Revenues Up, Growth Down

August 31, 2012 Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, analytics, business model, eMarketer, Facebook, performance, success, trends

New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has …

How Risky Are Social Media for Marketers?

August 30, 2012 Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Trends customer satisfaction, global, online information, risk, search engine, social media, technology, trends, trust

Since the start of the social media revolution, marketers have been grappling with the best ways to interact; and many of them are doing an excellent job. Yet, one big …

Generation Y in the Workplace

August 29, 2012 Evans on Marketing Careers, Trends career, Generation Y, infographic, opportunity, PayScale, success

This infographic from PayScale nicely shows substantial data about Generation Y in the workplace. Click the infographic to learn more.

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Television and Sports: A Marriage Made in Heaven

August 28, 2012 Evans on Marketing Marketing Communications, Sports and Entertainment Marketing, Trends customer expectations, customer satisfaction, ESPN, Major League Baseball, media, MLB, NASCAR, NBA, NFL, promotion, soccer, sports, sports marketing, television, TV rights

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …

The Value of Mobile Shopping Apps

August 27, 2012 Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Technology and Marketing, Trends app, mobile media, online shopping, shopkick, social media, video

For people who love their mobile phones, what could be better than apps that make shopping easier and more fun — while pointing out discounts?

As Greg Bensinger writes for …

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Month: <span>August 2012</span>