Advertising on Facebook: Revenues Up, Growth Down

New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has been dropping — and the too will continue in the future. Click the chart to learn more.    

Read more

How Risky Are Social Media for Marketers?

Since the start of the social media revolution, marketers have been grappling with the best ways to interact; and many of them are doing an excellent job. Yet, one big issue is sometimes beyond the control of marketers, and that is the riskiness of social media. As reported by eMarketer: “In the spring of 2012, […]

Read more

Television and Sports: A Marriage Made in Heaven

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable networks). As a result, sports leagues receive billions of dollars in rights fees each year. Why? Sporting events tend to be live, unscripted, popular, and […]

Read more

The Value of Mobile Shopping Apps

For people who love their mobile phones, what could be better than apps that make shopping easier and more fun — while pointing out discounts? As Greg Bensinger writes for the Wall Street Journal : “Bargain hunters have never had it better. A wealth of mobile apps are helping shoppers find the merchandise they want […]

Read more

Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

Read more

How Businesses Can Better Use the Facebook Timeline

Vocus is a leader in cloud-based marketing and PR software that better enables businesses to reach and influence shoppers across a variety of social networks, online sites, and other media. The firm regular publishes targeted white papers. Click the image below to access the white paper on how to utilize the Facebook timeline more effectively. […]

Read more

Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

Read more

Athletes Do Good Deeds, Too!

The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized as well!!! As Jane Levere reports at the New York Times Web site:  “United Way has created a group of college-educated National Football League players, featured in […]

Read more

How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

Read more