Brands That Millennials Love

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , , , , 16

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?…

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The Samsung Family Hub Refrigerator: Winner Or Loser?

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media , , , , , , , , , 13

Samsung, which makes major appliances as well as other consumer electronics is set to introduce its “Family Hub Refrigerator” in Spring 2016. Do YOU think this product will be a …

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When Does a Selfie Go Too Far?

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 17

Recently, the Boston Red Sox baseball team was honored by President Obama for winning the 2013 World Series. The tradition of U.S. presidents honoring winning teams and athletes goes back …

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The Rise of the Phablet

Evans on Marketing Consumers and Their Behavior, Global Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , 17

As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still …

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