Brands That Millennials Love

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed the way we interact with one another – people no longer […]

Read more

The Samsung Family Hub Refrigerator: Winner Or Loser?

Samsung, which makes major appliances as well as other consumer electronics is set to introduce its “Family Hub Refrigerator” in Spring 2016. Do YOU think this product will be a winner? Read on. According to Samsung: “Transform your kitchen with a revolutionary refrigerator featuring a Wi-Fi touchscreen that lets you connect with your family, manage […]

Read more

How to Know If Your Product Idea Has Potential

Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding? For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a […]

Read more

When Does a Selfie Go Too Far?

Recently, the Boston Red Sox baseball team was honored by President Obama for winning the 2013 World Series. The tradition of U.S. presidents honoring winning teams and athletes goes back many decades. So, what makes this year’s celebration different? David Ortiz of the Red Sox took a selfie with President Obama. Nothing wrong what that, […]

Read more

The Rise of the Phablet

As smartphone technology evolves and competition becomes more intense in that market space, innovations are not only focusing on features but also on phone size. Thus, we now have still another new marketing term — phablet. [Yes, just what we need another new term. 🙂 ] A phablet is a combination of a phone and […]

Read more

How Samsung Became a Global Powerhouse

As we have reported before, South Korea’s Samsung Electronics is a certainly a company to watch (click here, for example). Consider this: For six years, Samsung has been the second leading grantee of U.S. patents, behind only IBM. In the United States, Samsung sells one out of every four TV sets; a decade ago, it […]

Read more

Video Highlights from CES 2014

The annual Consumer Electronics Show just wrapped. As usual, a lot of interesting innovations were unveiled. To highlight some of the best innovations at CES 2014, CNET has produced a series of video clips. Here are links to a few of them: Samsung’s bendable TV — “Annoyed that your curved TV can’t lay flat on […]

Read more

What’s Ahead for Sony? Does the Future Include Electronics?

Not long ago, it would have been unthinkable to consider whether or not Sony has a future in consumer electronics. For decades, Sony was viewed by many as THE consumer electronics company. After all, these are some of the consumer electronics innovations introduced by Sony: the world’s first transistor TV, the Trinitron® color television, the […]

Read more

Samsung Wants to Be Your Software Company, Too

As we have noted before, Samsung has been on roll in recent years; and this is expected to continue. But now, the global consumer electronics company also wants to grow its software business. Will this work? We’ll see. Knowledge@Wharton reports that: “Samsung and Apple are the two primary contenders in the global mobile race, and […]

Read more

“Samsung’s Road to Global Domination”

This is the provocative title of a recent Fortune article by Michael Lev-Ram. After Apple’s dominating several markets in the early part of the 21st century (see this post, for example), 2013 promises to be a very competitive marketplace for all sorts of electronic devices. And many experts expect Korea’s Samsung, not Apple, to lead […]

Read more