Companies don’t just battle about ownership rights over certain inventions and new technologies (such as Waymo vs. Uber), they also engage in litigation over ownership of trademarks …
Read moreWe have written before about the importance of company brands and logos, and how firms use these designs in their marketing strategies. See, for example, “Does Rebranding Always Work?“and …
Read moreA number of famous brands have used their logos very cleverly.
As reported by Tim Nunn of Ad Week: “British plastic card maker Oomph has collected 40 such logos …
Read moreAlthough Apple’s iconic logo has existed for only a few decades, did you know that some company logos have been around for hundreds of years?
As Thomas C. Frohlich and …
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