Tag Archives: global

2017 Most Attractive Global Employers

11 Oct

Each year, Universum surveys students to learn which employers they like best. This post covers the 2017 most attractive global employers for business students. Tomorrow’s post focuses on the 2017 most attractive U.S. employers.

Click below to access information on the prior two surveys:



In sum, these are Universum’s survey goals:

“Universum conducts the largest career survey of its kind. We target 1.6 million students and professionals around the world. We know what students expect from their future career. In order to achieve this, we cooperate with 2,200 of the world’s best academic institutions. This gives us insights on career seeker preferences and expectations.”

“What do the rankings reveal? Basically, students select firms they would consider working for. They then select their five ideal employers. Company ranking depends on how many students choose you as an ideal employer. The most attractive employers rate as top-of-mind. And they excel in talent attraction. In short, it’s a popularity contest.”


2017 Most Attractive Employers for Global Business Students

For the 2017 Most Attractive Global Employers report, Universum surveyed thousands of business students in the 12 largest economies: Brazil,Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, U.K., and U.S. We asked students about the company traits they find most attractive in a potential employer:

“When it comes to the business ranking, of the 76 ranked companies, fast-moving consumer goods (FMCG) is the most represented industry. Banks and automotive follow. Representation from all industries remain stable since 2016.”


These 15 employers rank highest by college business students.

2017 Most Attractive Global Employers for Business Students. The top 15 employers according to college students.


Click below to access the full 2017 global employer report. Note: A free login is required.


2017 Most Attractive Global Employers for Business Students. Click to download full report.


Worldwide Broadband Speeds

18 Aug

Ever wonder if your Internet speed is good or bad compared to others? If you are on broadband — and reading this post, you are most likely well above average in Internet speed. Click here for a test of your speed.

Cable.co.uk has analyzed data amassed by research group M-Lab, which is a partnership among New America’s Open Technology Institute, Google Open Source Research, and Princeton University’s PlanetLab. The data include 189 countries around the world. 63+ million speed tests were conducted over the year ending on May 10, 2017. Worldwide, the median speed is less than 3.2Mbps.


Click here to access a full spreadsheet of the report findings.



2017 Trends in the Way People Access News

28 Jun

We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, and accessed in 2017?

Annually, Reuters Institute for the Study of Journalism (RISJ) reports on the changing landscape of how news is collected and accessed:

“It explores the changing environment around news across countries. The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world. A key focus remains in Europe where we have added Slovakia, Croatia, and Romania for the first time – but we have also added four markets in Asia (Taiwan, Hong Kong, Malaysia, and Singapore) along with three additional Latin American countries (Argentina, Chile, and Mexico).”


“This year’s report comes against the backdrop of continuing concerns about how to fund journalism and the relations between news organizations and platforms, but also an intensification in news about the news, driven by attacks on the U.S. media and widespread concern about ‘fake news’. We look at issues of truth and falsehood and trust in this year’s report, where we continue to see big differences between countries and regions.”


“We have  focused on two areas: (1) the extent to which people are prepared to pay for news or the different ways journalism might be funded in the future, and (2) understanding more about some of the drivers of low (declining) trust in the media. For the first time, we’ve attempted to measure and visualize relative levels of media polarization across countries and identify a link between media polarization and trust. Another focus has been on the media’s relationship with platforms – in particular how news is discovered and consumed within distributed environments such as social media, search, and online aggregators.”


Here is a video overview of the 2017 report, followed by a link to the full 136-slide PDF report.




The Most Popular Athletes in the World

2 Jun

A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more.

There are many interesting questions in terms of the top celebrity athletes, such as: Which sports do they represent? Which countries are their home bases?

Recently, ESPN produced its second annual “ESPN World Fame 100 rankings.” ESPN’s director of analytics, Ben Alamar, came up with a formula that combines endorsement income with social media following and Internet search popularity:

  • Of the top 100 athletes in the world fame ratings, 38 play soccer (known as football outside the U.S.), 13 play basketball, 11 play golf, 10 play tennis, and 8 play American football. Twenty other sports are also represented; but NONE of the top 100 is a baseball player.
  • Thirty-five athletes are from the U.S., 9 from Brazil, 7 from Germany, 5 from England, 4 from India, and 4 from Spain. Thirty-six other countries are also represented in the list.
  • Among the top 100 athletes, 92 are male and 8 are female.
  • The top 5 endorsers each earned at least $36 million in the most recent year studied.

  • Ronaldo, the Portuguese soccer superstar, has more than 260 million followers on social media.

Click the image below to see the ESPN top 100 and a lot more interesting data.


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