Better Customer Experience: Factor Consideration

At our other blog, Berman Evans Retail, we focus on retailing. In 2017, we have several posts on better customer experience. The topic is that important! So is factor consideration. The best companies win prestigious awards. For instance, these are some Berman Evans customer experience posts from 2017: Omnichannel and Great Customer Experiences How Good Is the […]

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Free Personality Tests: Traitify and Keirsey

Free personality tests are available. But, have you ever taken a personality test? They help you better understand yourself. In addition, they identify some strengths and weaknesses. As a rule, such tests offer personality profiles. These show your personality traits compare to others. We highlight 2 personality tests.  With the Traitify free personality tests, you […]

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Trix: Healthy Cereal Or Not?

McDonald’s and Coke know many consumers want healthy food and beverages. As a result, they added to their healthy offerings. Our posts on healthy foods include these. Want to Attract the Health-Conscious Consumer? Tricking Kids into Eating Healthy Veggies. How Healthy Are We? Perceptions Vs. Reality. Likewise, firms make healthy cereal due to presumed interest. […]

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Past Technology and Future Technology Predictions

Over the years, a lot of technology predictions have appeared. We divide this post into two levels of predictions. First, we look at several “way-off” past technology predictions. Second, we examine future technology predictions. Which of those future technology predictions will be correct? Which will be “way-off”? As reported Robert J. Szczerba for Forbes: “[Consider] […]

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Marketing Career Planning and Career Development

In sum, we discuss marketing career planning and career development here. Above all, it considers the question: Is marketing for you? Because of the importance of career planning, we have had many posts. And the examples cut across all areas of interest: Best Locales for Millennials Careers in Business: YouTube  Social Media Can Harm Career […]

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Understanding Chinese Millennial Workers

There has been a lot of media coverage about American millennials and their behavior. For example, click here: 1, 2, 3. There has not been as much attention on other millennials. Hence, today’s post, “Understanding Chinese Millennial Workers,” explores that generation in the world’s biggest country.   Understanding Chinese Millennial Workers   Maya Hu-Chan reports […]

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Can Better Marketing Lower Costs?

A yes answer to this question is not necessarily a dream or an impossibility: Can better marketing lower costs? Some companies generate weak performance profits even with high marketing expenditures. We’ll mention no names! Nonetheless, it is possible to do better marketing with lower costs. 🙂 Click here, for example. Especially relevant are recent observations […]

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Product Launch Timeline: Tips and an Infographic

Conceiving new products and then developing them into commercially viable products can be time-consuming and complex. First of all, many needed steps in new-product planning do receive proper attention by firms. However, the buildup to the product launch also needs planning through a product launch timeline. That’s why careers in product management are so appealing. […]

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JetBlue Integrated Software to Track Complaints

JetBlue is known for its superior customer service. This helps engender customer loyalty, According to fliers’ ratings of the airline industry (as reported by the American Customer Satisfaction Index),  JetBlue is the highest-rated domestic airline for customer satisfaction. To make sure it stays on top with customers, JetBlue is introducing new software to make complaint-handling […]

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iPhone Dominance and Pricing Over the Years

Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: “Since 2007, Apple’s iPhone sales have consistently increased. It has gone from 40 million units sold in […]

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