Even though, a company’s sales personnel are typically viewed as part of the marketing function, there are also differences of opinion and sometimes conflicts between marketing and sales. Instead, mutual …
Read moreConsumers Down on Data Mining
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing Annenberg School for Communication, bad behavior, data mining, ethics, experiential marketing, identity theft, infographic, privacy, trends 2
A Provocative Take on the Future of Self-Driving Cars
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing, Trends analytics, autonomous car, business model, future, global, McKinsey, opportunity, planning, self-driving, supply chain, trends, trust 4
Self-driving cars are in the late stages of testing in the United States. Besides safety issues, consumer skepticism, the regulatory environment will have a major impact on how quickly and …
Read moreRegulatory Issues In Europe for U.S. Tech Companies
For quite a while, the European Commission has been rather tough in regulating large American companies doing business in Europe and penalizing them when their practices are deemed unacceptable — …
Read moreGo Hofstra’s Zarb School of Business! See the Effie Video for the Target Challenge
Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand …
Read more