Marketing and Sales: Better Cooperation Needed

Even though, a company’s sales personnel are typically viewed as part of the marketing function, there are also differences of opinion and sometimes conflicts between marketing and sales. Instead, mutual respect and cooperation need to rule the day! As Hadar Duek observes for HubSpot: “In my job, I chat with marketers very often about what […]

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Consumers Down on Data Mining

As we have reported many times (see, for example, 1, 2, 3, 4), privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from Natasha Singer, […]

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A Provocative Take on the Future of Self-Driving Cars

Self-driving cars are in the late stages of testing in the United States. Besides safety issues, consumer skepticism, the regulatory environment will have a major impact on how quickly and widely that self-driving cars make it in the market. Given that self-driving cars will/may be sold in the very near future, we need to better […]

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Regulatory Issues In Europe for U.S. Tech Companies

For quite a while, the European Commission has been rather tough in regulating large  American companies doing business in Europe and penalizing them when their practices are deemed unacceptable — sometimes, billions of dollars in fines as well as changes in business activities. As Kelly Couturier  recently noted for the New York Times: ” The […]

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Go Hofstra’s Zarb School of Business! See the Effie Video for the Target Challenge

Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as a Target Brand Challenge semi-finalist. Attaining semi-finalist status is a notable achievement and your team […]

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Resume Tips: An Infographic

Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is  essential that we do everything we can to have our resume stand out from our job applicant competitors. As Mark Wallace writes for Akken Cloud: “Finding […]

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Catering to Buyer Personas: Infographic and Video Examples

Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) that a business is seeking. As Douglas Karr writes for MarketingTechBlog: “While marketers often work […]

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Doing Better with Google Analytics: An Infographic

Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5. So, you are using Google Analytics as part of your Web site analysis, right? You are doing everything you can to score well on Google Analytics, right? Here is […]

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SEO for Google: Don’t Penalize Yourself Through Improper Actions!

Search engine optimization (SEO) for Google and other search engines requires a careful balance. We want to do everything we can to boost our search engine ranking, while at the same time avoiding actions that may penalize our ranking. As Neil Patel puts it for QuickSprout: “Are you worried about getting an algorithmic or manual […]

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