Even though, a company’s sales personnel are typically viewed as part of the marketing function, there are also differences of opinion and sometimes conflicts between marketing and sales. Instead, mutual respect and cooperation need to rule the day! As Hadar Duek observes for HubSpot: “In my job, I chat with marketers very often about what […]
Read moreConsumers Down on Data Mining
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing Annenberg School for Communication, bad behavior, data mining, ethics, experiential marketing, identity theft, infographic, privacy, trends 2
As we have reported many times (see, for example, 1, 2, 3, 4), privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from Natasha Singer, […]
Read moreA Provocative Take on the Future of Self-Driving Cars
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing, Trends analytics, autonomous car, business model, future, global, McKinsey, opportunity, planning, self-driving, supply chain, trends, trust 4
Self-driving cars are in the late stages of testing in the United States. Besides safety issues, consumer skepticism, the regulatory environment will have a major impact on how quickly and widely that self-driving cars make it in the market. Given that self-driving cars will/may be sold in the very near future, we need to better […]
Read moreRegulatory Issues In Europe for U.S. Tech Companies
For quite a while, the European Commission has been rather tough in regulating large American companies doing business in Europe and penalizing them when their practices are deemed unacceptable — sometimes, billions of dollars in fines as well as changes in business activities. As Kelly Couturier recently noted for the New York Times: ” The […]
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