Even though, a company’s sales personnel are typically viewed as part of the marketing function, there are also differences of opinion and sometimes conflicts between marketing and sales. Instead, mutual respect and cooperation need to rule the day! As Hadar Duek observes for HubSpot: “In my job, I chat with marketers very often about what […]
Read moreConsumers Down on Data Mining
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing Annenberg School for Communication, bad behavior, data mining, ethics, experiential marketing, identity theft, infographic, privacy, trends 2
As we have reported many times (see, for example, 1, 2, 3, 4), privacy and identity theft are important issues for all of us. With that in mind, a critical question for data miners is: How do consumers feel about data-mining practices being deployed by companies and other organizations? Consider these observations from Natasha Singer, […]
Read moreA Provocative Take on the Future of Self-Driving Cars
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing, Trends analytics, autonomous car, business model, future, global, McKinsey, opportunity, planning, self-driving, supply chain, trends, trust 4
Self-driving cars are in the late stages of testing in the United States. Besides safety issues, consumer skepticism, the regulatory environment will have a major impact on how quickly and widely that self-driving cars make it in the market. Given that self-driving cars will/may be sold in the very near future, we need to better […]
Read moreRegulatory Issues In Europe for U.S. Tech Companies
For quite a while, the European Commission has been rather tough in regulating large American companies doing business in Europe and penalizing them when their practices are deemed unacceptable — sometimes, billions of dollars in fines as well as changes in business activities. As Kelly Couturier recently noted for the New York Times: ” The […]
Read moreGo Hofstra’s Zarb School of Business! See the Effie Video for the Target Challenge
Under the supervision of Dr. Songpol Kulviwat, one of the Hofstra University, Zarb of School of Business student teams earned semi-finalist status in the ©2015 Collegiate Effie Awards Target Brand Challenge: “Congratulations on your entry, ‘Perfect Spot,’ being selected as a Target Brand Challenge semi-finalist. Attaining semi-finalist status is a notable achievement and your team […]
Read moreUpdating/Redesigning Logos: Is the Time Right?
We have written before about the importance of company brands and logos, and how firms use these designs in their marketing strategies. See, for example, “Does Rebranding Always Work?“and “The Hidden Meanings of Iconic Brands“. Consider these observations from Logo Design Services: “Do you want to change the way people look at your business? Do you want […]
Read moreResume Tips: An Infographic
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Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is essential that we do everything we can to have our resume stand out from our job applicant competitors. As Mark Wallace writes for Akken Cloud: “Finding […]
Read moreCatering to Buyer Personas: Infographic and Video Examples
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Trends buyer persona, customer expectations, infographic, MarketingTechBlog, opportunity, planning, Savvy Panda, segmentation, Single Grain, video 2
Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) that a business is seeking. As Douglas Karr writes for MarketingTechBlog: “While marketers often work […]
Read moreDoing Better with Google Analytics: An Infographic
Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5. So, you are using Google Analytics as part of your Web site analysis, right? You are doing everything you can to score well on Google Analytics, right? Here is […]
Read moreSEO for Google: Don’t Penalize Yourself Through Improper Actions!
Search engine optimization (SEO) for Google and other search engines requires a careful balance. We want to do everything we can to boost our search engine ranking, while at the same time avoiding actions that may penalize our ranking. As Neil Patel puts it for QuickSprout: “Are you worried about getting an algorithmic or manual […]
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