When Is a “Sale” a Sale?

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends , , , , , , , , , , 20

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click …

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How Will YOU Pay for Your Holiday Shopping?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Pricing, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , , , , , , , , 20

Interestingly, according to a recent survey of 1,000 people, 39 percent of holiday shoppers will pay for their gifts in cash, 32 percent will pay with a debit card, and …

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A Video Preview of 2016

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Online Marketing, Technology and Marketing, Trends , , , , , , , , , 9

The Innovation Group at J. Walter Thomson Intelligence has prepared a dynamic video preview of its predictions for 2016 events, as part of its roundup of 100 trends to focus …

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Do Retailers Offer What We Want During Holiday Shopping?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , 6

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the …

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