When Is a “Sale” a Sale?

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in Evans and Berman’s Marketing in the 21st Century: Price advertising guidelines have been set by the FTC and trade associations such as […]

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How Will YOU Pay for Your Holiday Shopping?

Interestingly, according to a recent survey of 1,000 people, 39 percent of holiday shoppers will pay for their gifts in cash, 32 percent will pay with a debit card, and only 22 percent will pay by credit card. Three percent will pay by check.   Take a look at this Wall Street Journal video to […]

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A Video Preview of 2016

The Innovation Group at J. Walter Thomson Intelligence has prepared a dynamic video preview of its predictions for 2016 events, as part of its roundup of 100 trends to focus on in 2016. The full report will be published shortly and we will post it here. 🙂  

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Do Retailers Offer What We Want During Holiday Shopping?

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future. As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 […]

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31 Tips to Improve Your Writing

Looking to improve your writing skills? [We ALL should be. 🙂 ] Take a look at the tips/tools offered by Lindsay Kolowich for HubSpot: “Whether you’re a published author or just starting to blogging, it’s not always easy to string words in a way that makes sense, sounds good, and makes a reader feel something. But every marketer should […]

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Inc.’s Coolest New Products for 2015

There are all kinds of best lists that appear at this time of year. We’re noting a few of them. In the area of innovation, one of the coolest (pun intended. 🙂 ) lists is a ranking of the coolest products of the year. Bartie Scott has identified 15 cool new products in 2015 for […]

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Tips for Small and Mid-Sized Firms

Formulating and articulating plans and tactics are as important for small and mid-sized firms as for large firms. Being thorough, systematic, and consistent are crucial to success. As Knowledge@Wharton and SAP recently stated: “Whether you are a company with 10 or 100,000 employees, running a business is getting quite complicated these days. An interconnected global […]

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Customer Journey Mapping in a Digital Age

As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via smartphones. Knowledge@Wharton and Dell recently collaborated on research about the changes in the shopping process and how to handle them: “Digital transformation goes deeper than […]

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Best Books of 2015 for Entrepreneurs

Thinking of a starting a new business? If the answer is yes, then you need the best information and advice possible. And there are a lot of excellent books out there to choose from and read. Geoffrey James, an Inc. contributing editor, recently published a top ten list of the best books of 2015 for […]

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