Cloud Computing and Payment Options

As we discussed last month, “Cloud computing lets workers access company data and applications via the Internet. Anywhere and anytime. As a result, everyday tasks can be automated and performed on laptops, tablets, or even smartphones. Thus, by managing your cash flow with cloud accounting software, workers could end up more efficient and productive.” Today, […]

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How Big a Hurdle Is Ad Blocking in 2017?

Ad blocking is becoming an enormous problem for online marketers, going from a nuisance a couple of years ago to a major threat today. ARE YOU PREPARED TO HANDLE IT? Technopedia describes ad blockers as follows: “An ad blocker is a program that will remove different kinds of advertising from a Web user’s experience online. […]

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What Was Hot in 1997?

We tend to spend a lot of time looking at the “hot new things,” such as connected vehicles, virtual assistants, and a lot more. But, as marketers, we seldom look back to the past to see what was hot then in terms of fads and long-running successes. What hot high-tech products from 20 years ago […]

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Connected Vehicles Generate BIG Data

This post is a follow-up to yesterday’s. ___________________________________________________________ As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a huge amount of attention, “connected” vehicles will also have an enormous impact on marketing. Why? From the consumer’s point of view, connectivity means better Bluetooth interactivity, […]

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2017 Global Economic Prospects from the World Bank

Each year, the World Bank publishes its global economic outlook — and makes it available for free! For 2017, the World Bank expects the following: “[In 2016,] stagnant global trade, subdued investment, and heightened policy uncertainty marked another difficult year for the world economy. A moderate recovery is expected for 2017, with receding obstacles to […]

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Technology and Planned Obsolescence

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover the topic of planned obsolescence. _________________________________ As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material […]

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An Oracle Infographic on the Internet of Things

With the rapid advancement of technology around the globe — and our expanded use of connected devices — the Internet of Things (IoT) is here in full force, and major IT companies are acting accordingly in expanding their client offerings. But for those who are unfamiliar with or unsure about the concept, what exactly is […]

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A Timeline on Advertising’s History

Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than 500 years ago in England (book ads tacked to church doors), as a HubSpot timeline shows. As Jami Oetting writes for HubSpot: “Many people believe […]

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Exciting New Wearables Coming!

Are you a wearables fan? Are you thinking of buying one? Do you believe that Fitbit and Apple are the only real alternatives? Well, they are not; and there are some exciting new technologies from less-known companies that are right around the corner. Consider these observations from James A. Martin, writing for CIO: “Everything is […]

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Infographic: How Do Tech-Savvy People Spend Time?

Would you consider yourself to be “tech savvy” or “barely tech literate” — or somewhere in-between? Although some of us may have a way to go, a greater number of people today (about one in eight) — especially younger adults — are more tech savvy than ever before. For those of you who are tech […]

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