Data Analytics Can Enhance Customer Experiences

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict Consumer Behavior Thinking About a Career in Data Analytics? Ever Wondered What You Can Do […]

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Comparing Customer Satisfaction Assessment Tools

The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: comparing customer satisfaction assessment tools. To start, look at these prior posts: Consistency Makes Good Customer Experiences Better Closing the Customer Experience Gap What Customers […]

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Changing Customer Experience Expectations

To succeed, changing customer experience expectations must be monitored. And fulfilled. As discussed before, a great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. Why the Customer Experience May Fail. In the current global environment, consumers […]

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Consistency Makes Good Customer Experiences Better

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of the customer experience is essential for their loyalty. As a result, customers must be satisfied […]

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Behind the Scenes Nike Just Does It

Behind the scenes Nike just does It. And this is a truly iconic brand. Nike really gets the value and nature of great marketing. And we demonstrate this here: Greatest All-Time Brand Logos. Brands That Millennials Love. Personalized Marketing’s Future Looks Engaging: Tips. Competitive Advantage Via Animated Logos. As Nike’s Web site notes: “Our Mission […]

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What Consumers Want in Returning Items

Today, we consider what consumers want in returning items. And this is a topic that we have studied before. Customer Returns. Better Understanding Returns of Online Purchases. Customer Service Means a Good Return Policy. After all, the purchase process is not complete until a customer is given the opportunity to return a product. And a […]

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Closing the Customer Experience Gap

Customer experience includes all interfaces that firms have with people. A great experience leads to  satisfaction and repeat business. Accordingly, closing the customer experience gap is vital.   In this post, we add to our prior coverage: Customer Experience: Factors Customer Experience May Fail Customer Experience Infographic Customer Service Or Lip Service? Customer Returns   […]

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Next-Day Delivery and Same-Day Delivery

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future. First, these are a few of our posts related to delivery (shipping).   Transforming Logistics.   What’s Ahead for the Subscription Box Service?    Is Uber Eat(s) Setting Itself for Defeat?   Background For a long time, […]

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Better Customer Experience: Factor Consideration

At our other blog, Berman Evans Retail, we focus on retailing. In 2017, we have several posts on better customer experience. The topic is that important! So is factor consideration. The best companies win prestigious awards. For instance, these are some Berman Evans customer experience posts from 2017: Omnichannel and Great Customer Experiences How Good Is the […]

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Trix: Healthy Cereal Or Not?

McDonald’s and Coke know many consumers want healthy food and beverages. As a result, they added to their healthy offerings. Our posts on healthy foods include these. Want to Attract the Health-Conscious Consumer? Tricking Kids into Eating Healthy Veggies. How Healthy Are We? Perceptions Vs. Reality. Likewise, firms make healthy cereal due to presumed interest. […]

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