Pricing and Ethical Practices

Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the

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What Customer Centric SHOULD Really Mean

Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.


They Are Not Always Right:

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Online Customer Returns Are Still Too Hard

Over the years, we have written many times about customer returns issues. Since the start of the pandemic one year ago, the supply chain has faced a tough time. In

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Our Most Popular Posts of 2020

In our last post of 2020, we said It Is Finally Time to Say Bye 2020 and Hello 2021. Nonetheless, there is a lot to learn from our

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Wall Street Journal 2020 Best-Managed Firms

Each year, there are various “best” company recognitions. Despite COVID-19, 2020 is no different.  Below, we look at the Wall Street Journal 2020 best-managed firms.

Earlier this year, we

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