Online Customer Returns Are Still Too Hard

Over the years, we have written many times about customer returns issues. Since the start of the pandemic one year ago, the supply chain has faced a tough time. In

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Our Most Popular Posts of 2020

 
In our last post of 2020, we said It Is Finally Time to Say Bye 2020 and Hello 2021. Nonetheless, there is a lot to learn from our

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Wall Street Journal 2020 Best-Managed Firms

 
Each year, there are various “best” company recognitions. Despite COVID-19, 2020 is no different.  Below, we look at the Wall Street Journal 2020 best-managed firms.

Earlier this year, we

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Useful Marketing Research Resources

 
As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.

To read a few related

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The Impact of Customer Expectations on Customer Satisfaction

 
Meeting or exceeding customer expectations is an important key to a successful marketing strategy. In this post, we study the impact of customer expectations on customer satisfaction.

For further

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