Useful Marketing Research Resources

As we know, the more information we have, the better decisions we can make. With that in mind, we present useful marketing research resources.

To read a few related

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The Impact of Customer Expectations on Customer Satisfaction

Meeting or exceeding customer expectations is an important key to a successful marketing strategy. In this post, we study the impact of customer expectations on customer satisfaction.

For further

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The Benefits of Benefit Segmentation

Yes, we tried to come up with a catchy title. “The Benefits of Benefit Segmentation”. When firms appeal to segments based on consumer desires, the consumers benefit. In return,

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Taking on 2020 Holiday Shopping

In this difficult year, firms face bigger challenges in planning for the holiday season. Such as what will be the “hot items”?  How much inventory should be ordered? And

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Instagram Is Revamping Reels

In early August 2020, Instagram (a Facebook business) introduced Reels to compete with TikTok. After some criticism, we see that Instagram is revamping Reels. This certainly represents opportunistic timing

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