It was only in August 2020 that Apple reached a $2 trillion market capitalization. Now, it keeps hovering around $3 trillion as a market cap. Along with the Apple …
Customer Experience Practices
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing, Trends bad behavior, customer expectations, customer experience, customer satisfaction, experiential marketing, opportunity, trust, Wall Street Journal
Due to its importance, we have written about customer experience on hundreds of occasions. In this post, we examine two customer experience practices.
Learning More About Customer Experience… Read more
Has Holiday Advertising 2021 Started Too Early?
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This week, we begin our in-depth coverage of holiday shopping from both consumer and business perspectives. Already, we see significant holiday advertising. As well as revamped sales tactics such as …Read more
Customer Satisfaction With Cable TV
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing business model, cable TV, customer expectations, customer satisfaction, experiential marketing, infographic
Service providers especially rely on great customer experiences for their continued success. Yet, unlike with many physical products, service performance tends to be more intangible. In this post, we …
Why Consumers Cancel Companies
As we know, customer satisfaction/dissatisfaction plays a huge role in repeat purchase behavior. But a central question continues to be why consumers cancel companies,