Tag Archives: customer satisfaction

TV Interview on Database Marketing

21 Jun

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.
 

 

Where Do YOU Stand on Ride-Hailing Apps?

24 May

During the short period that they’ve been operating, ride-hailing services such as Uber and Lyft have revolutionized the taxi and related-service businesses. Uber alone has handled well over a billion rides since its founding; and it is located around the United States and around the globe.

Yet, despite the growth of Uber and Lyft, they are NOT as popular as some people believe. Here are interesting observations by Felix Richter, writing for Statista:

“Do you stand on the side of the street to hail a cab or do prefer to use technology? A new Pew Research study has found that the vast majority of Americans have not used ride-hailing apps like Uber and Lyft. Despite their increasing prominence in media circles, 51 percent of U.S. adults haven’t heard of such apps while only 15 percent have actually used them to hail a cab.”

 
Take a look a look at the following Statista chart.


 

The Sock Queen: Slideshow

19 Apr

With the advent of the popular Happy Socks in 2008, the sock industry has changed dramatically. Here’s the story of Happy Socks by Happy Socks:

“Happy Socks started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators.Today Happy Socks are sold in more than 70 countries and on every continent.Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns. Simply put: there’s a pair of high-quality socks and underwear for every occasion, mindset and style.”

Today, there is a tremendous amount of competition in this part of the sock industry, including Little River Sock Mill. It is now run by Gina Locklear, dubbed the “Sock Queen of Alabama” by the New York Times:

“Nine years ago, when she was 27 and unhappily selling real-estate, Gina Locklear went to her parents with a proposition. She wanted to make socks. Not the basic white socks the family had specialized in, but fashionable socks, with organic cotton and dyes. A ‘mood board’ of socks, patterns and colors hangs in Ms. Locklear’s office at Emi-G Knitting. She produces two lines: Zkano, an online brand she started in 2008, and Little River Sock Mill, which was started in 2013 and is sold in stores like Margaret O’Leary in Manhattan.”

“Last fall (2015), Martha Stewart and the editors of Martha Stewart Living presented Ms. Locklear with an American Made award, which they give each year to a few artisans and small-business owners to provide a boost of recognition. Besides, ‘It’s a sensible business,’ Ms. Stewart said. “Everyone needs socks. Women are wearing socks as a fashion statement like never before. Turn the pages of Vogue and almost every fancy dress is worn with a pair of socks.”

 
Click the image for a NY Times’ slideshow of the Sock Queen.


 

Consumers Quite Demanding with Digital

29 Mar

Digital consumers can be quite demanding. Below are two valuable resources for us to better understand digital shopping and to learn how to better act in serving these customers.
 
First, click on the image to access “The Digitally Demanding Consumer: 2016 Consumer Trends Report” by Kibo (a unified omnichannel commerce solutions company).


 
Next, take a look at the infographic from ecommerce.shopatron.com .

Shopatron The Digitally Demanding Consumer
 

Globally, How Important Is Personal Grooming?

23 Feb

We know that different genders, countries, cultures, and sub-cultures have different views about personal grooming; and they typically act accordingly.

Recently, GFK (a firm with more than 13,000 market research experts who provide global insights matched with local market intelligence from more than 100 countries) conducted an in-depth study on personal grooming:

“Findings released by GfK from a 22-country survey show that women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. But what are the major (as opposed to minor) reasons that motivate people to try to look their best?”

“The most popular motivation, cited by 60 percent of the 27,000 people surveyed as a major reason for trying to look their best, is to feel good about themselves. This was followed by making a good impression on people they meet for the first time (44 percent) and setting a good example for their children (40 percent).”

“Men and women mirror each other in seeing these as the top three reasons for wanting to look good. But the number one reason – feeling good about themselves – resonates more strongly with women than men (67 percent versus 52 percent), while making a good first impression and setting a good example for their children are cited by almost the same percentage of men as women.”

 

Click the images for a larger version.

 

Click the GfK logo for a PDF of the research report.


 

How Food Flavors Are Created

18 Feb

The flavors of the foods that we eat often are manipulated by the food producers. This can result in flavors that we love — but that are not naturally available. What do YOU think of this practice? Is it consistent with many consumers quest for healthier, natural foods?

Take a look at these two YouTube videos to see what companies do to create flavors.
 
 

 
 

 

Smartphone Use Still Growing

9 Feb

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple ranked as the top OEM [original equipment manufacturer] with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points), and HTC with 3.3 percent.”

“Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent, and BlackBerry with 0.9 percent”.

 

And this table shows the popularity of the top 15 mobile apps.

Top Apps
 

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