Why Consumers Cancel Companies

As we know, customer satisfaction/dissatisfaction plays a huge role in repeat purchase behavior. But a central question continues to be why consumers cancel companies,

 

Interesting Top Reason Why

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Pizza Vending Machines in Rome?

 
Seems like we marketers will try almost anything. But, pizza vending machines in Rome? That seems iffy for two reasons. In general, we are skeptical that people will want

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The Average Age of U.S. Cars

 
As the U.S. economy has bounced back, so have auto sales. But, not necessarily as expected. Because the average age of U.S. cars on the road now exceeds 12

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Self-Assessing the Level of Customer Experience Maturity

As we have regularly reported, a great customer experience is a key to marketing success. Thus, self-assessing the level of customer experience maturity is vital.

 

Take the Quiz: Self-Assessing

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Pricing and Ethical Practices

Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the

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