Too Many Brands Disappointing Consumers

Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next? Before reading below, take a look at these posts: 2018 Global Most Valuable Brands Young Adult Views Toward Brands Customers Like Caring Brands Does YOUR Brand Creep Out […]

Read more

What Countries Lead in Electric Vehicle Chargers

For electric vehicle sales to ramp up further, consumers must believe in the convenience of charging stations. Thus, we need to know what countries lead in electric vehicle chargers. And how the United States performs in this area. For some background information, check out Electric Cars Are Booming Worldwide.   Marketers Be Aware: What Countries Lead […]

Read more

Handling Rideshare Drivers

The Zebra created a guide to help those who struggle with awkward rideshare drivers. The guide breaks down the 10 most common types of rideshare driver personalities you’ll run into, from drivers who share too much to those that don’t say a word.

Read more

Data Analytics Can Enhance Customer Experiences

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics. For a further look at data analytics, visit these posts: Data Analytics Can Help Predict Consumer Behavior Thinking About a Career in Data Analytics? Ever Wondered What You Can Do […]

Read more

Comparing Customer Satisfaction Assessment Tools

The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: comparing customer satisfaction assessment tools. To start, look at these prior posts: Consistency Makes Good Customer Experiences Better Closing the Customer Experience Gap What Customers […]

Read more

Changing Customer Experience Expectations

To succeed, changing customer experience expectations must be monitored. And fulfilled. As discussed before, a great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. Why the Customer Experience May Fail. In the current global environment, consumers […]

Read more