Unlike in 2020, Memorial Day 2021 will restore some treasured traditions. Last year, due to COVID-19, we saw limited commemorations. Our last “normal” Memorial Day occurred in 2019.…
New for 2021 – A FREE Special Book Edition
In 2018, we published Surviving Cancer and Embracing Life: My Personal Journey. Available for free by clicking here. New for 2021 – a FREE special book edition. The …
Read moreNot Shopping with Shoppable Ads
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing advertising, Advertising Age, business model, experiential marketing, Harris Poll, opportunity, planning, promotion, shoppable ad
Marketers will try almost anything to attract customers. While most many firms believe the ease of transactions and the customer experience are essential. With that in mind, we see …
The Continuing Problems with Plastic Waste
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Health, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends Dow, Exxon, infographic, Minderoo Foundation, plastic waste, single-use, Sinopec, social responsibility, Statista
Is this issue insurmountable: the continuing problems with plastic waste? Often, it sure seems like it.
To begin, take a look at these two posts. One is rather negative. …
Read moreA New Look at Key Marketing Metrics
As we noted several times before, firms must know what factors to assess. Thereby, becoming better able to review performance. Here, we take a new look at key marketing …