How Should Marketers Utilize Snapchat?

As we wrote two months ago, Snapchat — the social media site where people can post photos and videos that are viewed and then disappear — is now three years old. But from a business perspective, Marketo (a digital software firm and information provider) asks: “Is Snapchat an application brands can successfully use to reach […]

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Don’t Forget Small Business Saturday

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance of supporting local businesses: “In 2010, American Express founded Small Business Saturday to help businesses […]

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A Twitter Action Plan

Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.” Sprout Social has published an informative infographic on how small and mid-sized firms can better use Twitter: “Millions use Twitter daily to […]

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What Works in B2B Marketing and Social Media

B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations. Here is an infographic summery of the 2014 report.    

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