How Should Marketers Utilize Snapchat?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 1

As we wrote two months ago, Snapchat — the social media site where people can post photos and videos that are viewed and then disappear — is now three …

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Don’t Forget Small Business Saturday

Evans on Marketing Consumers and Their Behavior, Distribution, Trends , , , , , , , , , , , 1

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in …

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A Twitter Action Plan

Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Social and Digital Media , , , , , , , , ,

Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively …

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What Works in B2B Marketing and Social Media

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Social and Digital Media, Trends , , , , , , , , , ,

B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends …

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BCBGMAXAZRIA: Now in 100 Countries

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , , , ,

BCBGMAXAZRIAGROUP is a global fashion powerhouse:

“Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success …

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