How Should Marketers Utilize Snapchat?

As we wrote two months ago, Snapchat — the social media site where people can post photos and videos that are viewed and then disappear — is now three years old. But from a business perspective, Marketo (a digital software firm and information provider) asks: “Is Snapchat an application brands can successfully use to reach […]

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Don’t Forget Small Business Saturday

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance of supporting local businesses: “In 2010, American Express founded Small Business Saturday to help businesses […]

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A Twitter Action Plan

Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.” Sprout Social has published an informative infographic on how small and mid-sized firms can better use Twitter: “Millions use Twitter daily to […]

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What Works in B2B Marketing and Social Media

B2B Marketing annually produces a Social Media Benchmarking Report. This report is written  in association with Circle Research; and it is designed to provide insight into social media trends and activities in B2B organizations. Here is an infographic summery of the 2014 report.    

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BCBGMAXAZRIA: Now in 100 Countries

BCBGMAXAZRIAGROUP is a global fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, […]

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The Value of Customer Referrals

We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance. Here is a nice infographic by Forewards, a specialist in customer referrals for small firms: “If your business is like most other retailers, online or bricks-and-mortar, you probably rely on the holiday rush to play […]

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Ad Imagery Is Sometimes “Borrowed”

A lot of popular advertisements are based on themes or elements that are appropriated from other work, such as movies, TV shows, etc. Sometimes, this appropriation is done really well; other times, it is not. According to Allison McCartney, writing for Visual.ly: “Appropriation, or the act of re-using and re-purposing pre-existing imagery, has long been […]

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How to Devise a Social Media Tactical Plan

Devising a tactical social media plan can be challenging. However, there are many free resources available to help in this endeavor. One such free resource is from Marketo. Marketo is a leader in digital marketing software and solutions, and expert in social media planning. It just published its multi-platform “2014 Sample Social Media Tactical Plan” […]

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Gucci’s Mobile Apps Enhance the Customer Experience

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.    

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