Apple Cuts Back on iPod Product Line

In 1979, the Sony Walkman revolutionized the portable music industry. It was marketed for 30 years; and 400 million units were sold. The Walkman’s decline and ultimate demise was brought on by the Apple iPod, whose first version was introduced in fall 2001. Now after years of great success, like the Walkman, the iPod has […]

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A Social Media Policy for Employees

Globally, a very important issue facing companies of all types and sizes involves the use of social media by employees. Whether we are considering comments on company social media or observations at personal social media pages, there is a lot to be concerned about. In particular: (1) Is the desired company messaging presented consistently? (2) […]

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How to Better Use Word Press in Blogging

Are you interested in blogging, but have not gotten around to setting one up? Do you have a blog that you would like to make better? If you answer yes to either question, then check out the sources cited below. About WordPress.com Tips for Setting Up a WordPress Blog An In-Depth Infographic on Blogging FIFTY Blogging […]

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What Do You Know About Selfies?

What do you know about selfie behavior — other than that there are many unusual (“strange”) selfies displayed on social media? According to Isabel von Kessel, reporting for Statista: “Nearly 52 percent of selfies taken are about appearance, the Georgia Institute of Technology found in a study. The idea behind the research was to understand […]

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Customer Returns

Here’s another interesting and fun YouTube video from Planet Dolan. This one deals with some of the more “out there” reasons that people have given for returning products. What’s YOUR most unusual customer return experience?      

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What Magazines Have the Most Instagram Followers?

Here are the magazines that are doing the best on Instagram. Interestingly, National Geographic leads!! The chart below was developed by Statista, based on a wide variety of data on magazines and social media compiled by Magazine Media 360.   You will find more statistics at Statista  

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Seniors Upping Digital Use

According to the Pew Research Center, U.S. seniors have become much more active with digital devices over the last several years: “A record 46 million seniors live in the United States today, and older Americans – those age 65 and older – now account for 15% of the overall U.S. population. By 2050, 22% of […]

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Top All-Time YouTube Videos

For years, Psy (“Gangnam Style”) had the most popular video on YouTube. But now, there is a  new YouTube champion: Wiz Khalifa (“See You Again”). As reported by Niall McCarthy for Statista: “Wiz Khalifa and Charlie Puth’s ‘See You Again’ has overtaken Psy’s “Gangnam Style” to become the most popular music video on YouTube. The […]

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What People Want from Brands On Social Media

Last week, we posted about “Are You Always β€œOn”? Living in a Connected World.” (1, 2, 3) As we noted, whether we are referring to companies’ behavior on social media or to our own efforts on social media, care must always be taken — and bad/inappropriate behavior avoided. Consider these observations and charts from a […]

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Are YOU Buying These Scam Products?

Are YOU susceptible to buying products that over-promise their benefits or are otherwise deceptive? In this video from Planet Dolan, do you agree that these are all scam products? [Note: The Planet Dolan YouTube channel has 5.5 million subscribers. and 1.4 billions views]      

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