Sometimes, if we pay close attention, we can learn as much from failures as from successes. Especially what not to do. Let us explore the Museum of Failure. It is …
Apple Is the First 2 Trillion Dollar US Company
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Uncategorized Apple, business model, competition, infographic, market cap, Microsoft, opportunity, planning, success 1
At the end of March 2020, we discussed the comeback of Microsoft. On March 27, 2020, Microsoft had the lead over Apple for market capitalization: “As of March 27, 2020, …
How Nike Nails Its Marketing Campaigns
Nike is a true superstar of marketing. Just as its endorsers are superstars in their sports. Thus, we look deeper into how Nike nails its marketing campaigns.
First, take a …
Read moreA Pricing Primer from Pragmatic Institute
Since Evans on Marketing began, we have presented over 130 posts on pricing. Nonetheless, there’s still so much more to learn. A pricing primer from Pragmatic Institute will give …
Digital Shopping by Generation – 2020
Last year, we looked at digital (online) shopping by generation. Today, we consider digital shopping by generation – 2020. In other words, what effect has the COVID-19 pandemic had on …