How Should You Respond to Negative Social Media Comments?

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood. In general, there are three options for dealing with negative social media comments: (1) ignore the comments; (2) point out why the comments are wrong; and (3) constructively […]

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The Growing Importance of Generation Z

Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), MTV Generation (1975-1985), Generation X (encompassing Baby Busters and MTV Generation), Generation Y — also known as Millennials (1985-1995), and Generation Z (born 1995-2007). Now, […]

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Turning the Corner on Consumer Spending

As reported by Stagnito Business Information’s New Products Report: “Consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years, according to Mintel’s annual comparative audit report American Lifestyles 2014. That’s a sunny outlook from consumers, one that certainly will benefit CPGs and retailers this year and into […]

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What Do Hiring Managers Want from Job Applicants?

According to Tracey Parsons, the CEO of CredHive (a networking firm), there are many things that job applicants can do to facilitate the hiring process for potential employers. Here are six tips from Parsons: Follow instructions — “It is refreshing when a candidate does exactly what we ask when applying for a position. At my […]

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Evans on Marketing’s 20 Most Popular Posts

Since this blog began in 2012, several of the 900 posts have been especially popular among readers. For those who have missed any of the 20 most popular posts, here they are: Best Business Decisions Ever? Online Shopping Behavior by Gender and Age Do You Regularly Check Yourself Out at Google? A Job Skills Infographic […]

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McKinsey’s New View of Segmentation

In the video clip below, David Edelman, a McKinsey partner and a leader in the company’s Digital Marketing Strategy practice, uses the banking industry as an example to discuss three distinct customer segments and how to tailor messages and offers for each.    

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Business Intelligence as a Competitive Advantage

There is no question that detailed, accurate information can help companies make better decisions and enact better tactics. Yet, having comprehensive, targeted data is not necessarily simple. As Graham Winfrey reports for Inc.: “Roughly half of business professionals cite ‘slow or untimely access to information’ as one of the obstacles holding their companies back. Making […]

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Global Personality Maps

JWT Intelligence has just introduced a new Web site called Personality Atlas.  For marketers, this is an interesting and entertaining visual look at the world: “The Personality Atlas report is based on findings from a 27-market study of 6,075 adults aged 18-plus that used SONAR, JWT’s proprietary online research tool. The study covered Argentina, Australia, […]

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