One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood.
In general, there …
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The Growing Importance of Generation Z
Evans on Marketing Consumers and Their Behavior, Trends analytics, customer expectations, demographics, Generation Y, Generation Z, lifestyle, millennial, mobile media, opportunity, planning, segmentation, slideshow, social media, trends 2
Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), …
Read moreTurning the Corner on Consumer Spending
As reported by Stagnito Business Information’s New Products Report:
“Consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years, according to…
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