How Should You Respond to Negative Social Media Comments?

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood.

In general, there

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The Growing Importance of Generation Z

Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975),

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