How Should You Respond to Negative Social Media Comments?

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood. In general, there are three options for dealing with negative social media comments: (1) ignore the comments; (2) point out why the comments are wrong; and (3) constructively […]

Read more

The Growing Importance of Generation Z

Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), MTV Generation (1975-1985), Generation X (encompassing Baby Busters and MTV Generation), Generation Y — also known as Millennials (1985-1995), and Generation Z (born 1995-2007). Now, […]

Read more

Turning the Corner on Consumer Spending

As reported by Stagnito Business Information’s New Products Report: “Consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years, according to Mintel’s annual comparative audit report American Lifestyles 2014. That’s a sunny outlook from consumers, one that certainly will benefit CPGs and retailers this year and into […]

Read more