As we head into 2022, with the explosion of the Omicron variant of COVID at hand, firms must strive to have a high level of employee morale in confusing …
People Trust Business More Than Government
During 2021, many news stories raised questions about various business practices. Nonetheless, now, people trust business more than government. Interesting, right?
In May, we discussed The Most Trusted Brands …
Read moreThe Role of the Store by 2040
Over the years, we have presented more than 400 posts on shopping, including the evolution of retailing formats. During the pandemic, there have been many negative results for certain …
Will Removing Cookies REALLY Help Privacy?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends business model, ethics, experiential marketing, online information, privacy, promotion, third-party cookies, Wall Street Journal
Online privacy and tracking are topics we have addressed before. In response, Google and Apple, among others, have been working to restrict the use of cookies. In reality, this …
Marketers Ramping Up Use of NFTs
In early 2021, we first discussed NFTs (non-fungible tokens) as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing …