Niche marketing is a very specialized form of market segmentation. Therefore, let us consider how to create uniqueness through niche marketing.
To begin, look at these related articles:
… Read moreReasons to Simplify Product Positioning
This may sound counter-intuitive. But, maybe we sometimes need to offer fewer product benefits/uses.rather than more.. Today, we look at reasons to simplify product positioning. Not always, in some instances.…
Creating Meaningful Buyer Personas
Left-Handedness by the Numbers
Evans on Marketing Consumers and Their Behavior, Global Marketing, Trends infographic, leftyfretz.com, market segment, opportunity, Statista
Why this post — left-handedness by the numbers ? Well, Evans on Marketing is one of the rare people who is left-handed. And the chart below gives me a …
Global Consumer Segments
Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media, Trends Euromonitor, global consumers, market segment, opportunity, video 4
When analyzing the marketplace, firms should study global consumer segments. Indeed, the marketplace is heterogeneous. That means many good opportunities for insightful marketers.
For starters, read these posts:
… Read more