Reasons to Simplify Product Positioning

 
This may sound counter-intuitive. But, maybe we sometimes need to offer fewer product benefits/uses.rather than more.. Today, we look at reasons to simplify product positioning. Not always, in some instances.

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Understanding the US Latin X Marketplace

 
As a rule, in marketing, applying superior market segmentation strategies represents a key to success. Therefore, when we look at the present and to the future, understanding the US Latin

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