An In-Depth Look at Millennials

However millennials are defined with regard to age, they now represent the largest population group in the United States — which makes millennials a very attractive target for business. According to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the […]

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Videos on How to Map the Customer Loyalty Cycle

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is the small business division of American Express. Besides the videos below, American Express offers an extensive FREE Knowledge Center.   The first video is Mapping […]

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Is This a Surprise? Smart Homes Desired Across Generations

There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology. But, according to a recent study by the Harris Poll, this stereotype is greatly overstated. As reported by eMarketer: “It isn’t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices […]

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Marketing to the Right Segment

Most companies (of any size or type or location) use some form of market segmentation in their strategies. They recognize that they should not try to market to everyone but rather focus on a specific group or groups with offerings and marketing communications targeting a specific segment of customers. BUT, are all companies targeting the […]

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Ad Age’s 2014 Hispanic Fact Pack

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and marketing to Hispanics is the FREE Advertising Age Hispanic Fact Pack 2014. Click the contents […]

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A Global Look at Who’s Using Different Social Media

Different social media attract very different users, not only in the United States but around the globe. Let’s take a look at the user profiles by age for various countries. As reported by Ayaz Nanji for MarketingProfs:  “The social platform with the youngest global user base is Tumblr, followed by Instagram, and Pinterest, according to a recent report […]

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Millennials in the Digital Era

In the United States, Millennials (those born between 1981 and 2000) are more digitally active than Generation Xers (born between 1965 and 1980) and Baby Boomers (born between 1946 and 1964). Click the eMarketer chart below to see how digital use differs for the three different consumer segments.    

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