What Motivates Car Buyers Around the World?

There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world?


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Chevy Goes Global

Over the years, General Motors has positioned Chevrolet vehicles as a great American brand. Its slogans include “An American Revolution,” “See the USA in your Chevrolet!,” “The Heartbeat of America,”

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What Happens When the Iconic Company Founder Departs?

Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders

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