Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.
To begin, take a …
Read moreAssessing Super Bowl LVI Ads – Quantitatively
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing advertising, CHEQ, experiential marketing, iSpot, quantitative, Super Bowl LVI ads, USA Today Ad Meter, Wall Street Journal, YouTube
Yesterday, we examined a variety of qualitative evaluations of this year’s Super Bowl advertising. Opinions diverge by reviewer. Now, we’re assessing Super Bowl LVI ads – quantitatively. The two …
Assessing Super Bowl LVI Ads – Qualitatively
In 2021, we presented one post-Super Bowl post about ad effectiveness. For 2022’s Super Bowl of Advertising, we break this out into two posts. Today, assessing Super Bowl LVI …
Sponsors for Super Bowl LVI
As we noted again yesterday, Super Bowl LVI is a huge advertising event. Some experts believe Sunday’s game will draw the largest viewing audience ever. So, who has made the …
Read moreQ and A About the Business of Super Bowl LVI
As we noted last week, the Super Bowl is probably the most important U.S. marketing event of any year. Yet, many of us have limited knowledge about the …