Would Members Pay for an Ad-Free Facebook?

  Despite some recent difficulties (click here), Facebook remains a dominant social media platform. It has been affected by privacy issues. Its policies about advertising, And a lack of transparency. Thus, Facebook is studying several new initiatives. One question to ask consumers: Would members pay for an ad-free Facebook experience?  [Would YOU be willing to […]

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Advertising Media Still Shifting

As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising —  U.S. B2B Digital Advertising Spending Trends —  A Timeline on Advertising’s History In this post, we focus on two interesting charts from Statista. How do YOU perceive these data? No surprises, right? […]

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Wherefore Art TV Advertising

Wherefore art TV advertising is a play on Shakespeare. But the stakes couldn’t be higher for TV firms at any point along the supply chain. Viewing shifts — with the related advertising shifts — are playing havoc with both traditional and cable TV audiences. Yes, the Super Bowl remains an ad powerhouse. But, social media […]

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Does YOUR Brand Creep Out Customers

Does YOUR brand creep out customers ? Obviously, that is not a good business practice. Due to the questionable practices of some firms, we’ve at looked at various related topics. And these include: Stronger FTC Influencer Marketing Rules Consumer Trust: Interesting Research Findings More Gamesmanship on Retail Prices — Even Online When Is a “Sale” […]

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How Coca-Cola Creates Stories

In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube video on the making of its ads. Today, we consider how Coca-Cola creates stories to communicate with consumers. First, view the Ikea video.   Background of […]

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Watch Several Super Bowl LII Company Ads

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]

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