Wherefore Art TV Advertising

Wherefore art TV advertising is a play on Shakespeare. But the stakes couldn’t be higher for TV firms at any point along the supply chain. Viewing shifts — with the related advertising shifts — are playing havoc with both traditional and cable TV audiences. Yes, the Super Bowl remains an ad powerhouse. But, social media […]

Read more

Does YOUR Brand Creep Out Customers

Does YOUR brand creep out customers ? Obviously, that is not a good business practice. Due to the questionable practices of some firms, we’ve at looked at various related topics. And these include: Stronger FTC Influencer Marketing Rules Consumer Trust: Interesting Research Findings More Gamesmanship on Retail Prices — Even Online When Is a “Sale” […]

Read more

How Coca-Cola Creates Stories

In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube video on the making of its ads. Today, we consider how Coca-Cola creates stories to communicate with consumers. First, view the Ikea video.   Background of […]

Read more

Watch Several Super Bowl LII Company Ads

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]

Read more

A Clever Ad: Coke and Recycling

In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the making of the ad. As reported by Alexandra Jardine for Advertising Age: “Coca-Cola Great Britain is encouraging people to think more about recycling with an […]

Read more

Hysterical [to Us] Spoofs of Chevy Ads

For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the reactions of “real people.” These ads have been well received and have done well on social media. The first of the two real Chevy ads […]

Read more

Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]

Read more

2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd. Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a […]

Read more

Ads on the Golden Globes Are Different!

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.   As reported by T. L. Stanley for Adweek: “For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! […]

Read more

Social Media and Selfies

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a few people who are selfie fanatics on their social media pages. One of the most well-known celebrity selfies was taken at the Academy Awards when […]

Read more