In many business courses, competitive analysis is discussed. But the question for us now — how do you do a competitive analysis? To answer, we present competitive analysis tips. Earlier, …
What Is YOUR Secret Consumer Score?
What is YOUR secret consumer score? Before seeing the title of this post, did you even know you have one? In fact, more than one. This impacts on how ethically …
Return on Emotion
Another new concept for us to consider: return on emotion. It’s a marketers’ tool. And recognizes the value of measuring their impact on psychological feelings..
Before reading below, take …
Read moreOur Most Popular Posts
Yes, that’s right. Indeed, we have reached 2,600 posts going back to the start of Evans on Marketing. Beginning in January 2012. Today, we highlight our most popular posts.…
Growth of Smart Speaker Shopping Slow
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Technology and Marketing customer expectations, digital shopping, eMarketer, experiential marketing, privacy, smart speakers
Experts did not see this happening so soon. In 2020, seeing the growth of smart speaker shopping slow. Instead, high shopping rates were predicted for 2019 and 2020. Why the …