In the present marketplace, consumers have more choices than ever before. A lot of this relates to omnichannel marketing. With this approach, consumers can shop online and offline, purchase online …Read more
Psychology and Digital Marketing
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media Connext Digital, digital, motives, psychology 7
In marketing, an understanding of psychology is essential. Today, we look at psychology and digital marketing.
First, consider these posts:Read more
Land O’Lakes Breaking Stereotypes
Evans on Marketing Consumers and Their Behavior, Privacy, Identity Theft, and Ethical Issues, Trends Land O'Lakes, stereotype, video 3
As we each seek to carve out our place in the world, we sometimes must fight stereotypes. For that reason, our self-branding efforts are crucial. [See, for example, Write YOUR …Read more
Music Is Scoring Big on Social Media
As we know, music is scoring big on social media. And people are willing to pay for streaming.
Today’s guest post is from Russ Crupnik, Managing Partner of MusicWatch. …Read more
Voice Assistants Have Come to In-Store Shopping
The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes. But some voice assistants have come to in-store …Read more