Customer Service — Or Lip Service?

Are companies doing a good job with customer service (the customer experience) — or is it just hype? Some companies are doing well, other not so much. Forrester recently released the results of its research involving its U.S. 2017 Customer Experience Index. Forrester at looks more than 300 brands in deciding its rankings. In a […]

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Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]

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Best Blogs for Small Business

There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to assist startups and other small businesses. In addition, there are numerous blogs that focus on information and advice specifically geared to small businesses. Recently, CreditMonkey published “Best […]

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Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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Great Video Brand Examples on Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers. Recently, HubSpot wrote about some of the best video examples of brands using Instagram. […]

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The Best and Worst of Super Bowl Advertising

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst? Before reading the experts’ choices, state what is your all-time favorite Super Bowl TV commercial and what is your least […]

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Learning from Superior Pricing Web Pages

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an item. Recently, Lindsay Kolowich, writing for HubSpot, identified 11 online pricing pages that serve as […]

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And the Favorite All-Time YouTube Commercial Videos Are …

Last week, we posted about YouTube’s reader campaign to “help us pay homage to the greatest brand moments from the past decade” [the period of YouTube’s existence]. Here’s the list of the 20 nominees provided by YouTube. Now, the winners are in. What do YOU think? Do you agree? “The wait is over. The moment […]

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Best Jobs for Young People: Marketing Manager is Number One!

Would it surprise you to learn that — according to Glassdoor — the number one job for young adults is marketing manager? 🙂 As reported by Aaron Taube and Skye Gould for Business Insider: “As young people determine who they’re going to be, one of the top concerns on everybody’s mind is finding a job […]

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