How Good Is Your Web Site

Here’s an important question: How good is your Web site? And the answer depends on setting criteria to measure. As well as monitoring Web site results. That’s our topic for today. Related topics we’ve written about include: Best Times to Post to Social Media How Credible/Authentic Is Your Web Site? SEO FAQs Don’ts for Businesses […]

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Best Blogs for Small Business

There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to assist startups and other small businesses. In addition, there are numerous blogs that focus on information and advice specifically geared to small businesses. Recently, CreditMonkey published “Best […]

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Enhance Your Career Credentials

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive? One good way to answer to these questions is by publishing material online through your own blog or at other Web sites. By doing this, you can show off your Web-related related […]

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The Fascinating Evolution of Blogging

Blogging has come a long since its humble origins in the 1990s. Based on Tumblr data, we estimate that there are about 310 million blogs worldwide, with millions and millions of posts each day. So, how has the blogosphere evolved over the years? Recently, HubSpot’s Amanda Zantal-Wiener helped us answer this question: “We’ve found that […]

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Social Media Checklists: Part 1

In this first of two posts on social media checklists, the focus is on the activities necessary to best use social media. This comprehensive checklist from Sprout Social is divided by time frame — from daily to quarterly. NOTE: Click on the image to learn more about each activity shown in the checklist.    

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An In-Depth Infographic on Blogging

Thinking of starting or improving your own blog? Do you want your blog to go from good to great? The Wise Startup Blog has developed a terrific infographic with more than one hundred ideas on developing and posting a blog. Take a look.    

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Why Every Business Needs a Blog

According to some pundits, blogs are not as important to businesses as they once were. But we at Evans on Marketing strongly disagree. The following infographic from Big Rock, a domain service company, does a nice job of illustrating the value of blogs to businesses.    

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FIFTY Blogging Tips

Looking to make your blog as good and effective as possible? Then, consider the 50 tips in the infographic below. The infographic was developed by Cent for Your Escape from 9 to 5: “There are plenty of blogging tips all over the Web. Unfortunately, they are all spread across multiple Web sites. I wanted to […]

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Don’t Have Bad Content on Social Media

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side […]

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BCBGMAXAZRIA: Now in 100 Countries

BCBGMAXAZRIAGROUP is a global fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, […]

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