Tag Archives: bad behavior

Ad Features Which Annoy Consumers Most

21 Dec

Advertising — in one format or another — is a key to success for many firms. And we know that “Consumer trust is important if companies and industries are to succeed, certainly in the long run.” As a result, ad blocking is an enormous problem for online marketers. In addition, many firms misuse the term “sale” in ads. And marketers are sometimes ethically challenged in their quest to generate more revenues and profits. Thus, we need to address the ad features which annoy consumers most.

For example, as Marketing Land reports: “37% of consumers say ads placed next to offensive content impact brand perception. A CMO Council survey of 2,000 consumers reveals how ads influence how consumers think about brands.”

 

Ad Features Which Annoy Consumers Most

According to the CMO Council:

Nearly half of consumers say they would rethink purchasing from brands, or even boycott products. Why? If ads from these brands appear alongside digital content that offends them. This finding is based on a poll of 2,000 consumers in North America and the U.K. Our report assesses the impact of digital ad experiences on consumer perceptions and purchase intent. It shows that consumers punish even their preferred brands. Why? If they don’t use trusted media or take active steps to control the integrity of the ad environment. We highlight consumer responses to brand misplacement in crowd-sourced content channels, as well as the level of satisfaction with digital ad effectiveness, economics, efficiency, and transparency.”

 
In its study, the CMO Council asked this overarching question. What would you consider to be a negative advertising experience? And the top two answers were “obnoxious or intrusive ads” and “discriminatory or hateful ads.”

Ad Features Which Annoy Consumers Most
 
As part of this research project, the CMO Council also produced the following infographic. By understanding the negative ad factors, we can strive to avoid them.

Ad Features Which Annoy Consumers Most. How Brands Annoy Fans
 

Unfriend Social Media Content?

19 Oct

As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content?

Consider these prior posts: Do You Protect Your Reputation?   Social Media Policy for Employees.   Does Social Media Use Harm Your Career?   Don’ts for Businesses on Social MediaWhat People Want from Brands On Social Media.

 

Unfriend Social Media Content? TMI

Sometimes, we realize as soon as we hit the enter key that we should not have posted certain content. Other times, we may not know that our content is improper until someone points that out. Still other times, we never recognize that we have improper content. In those instances, no one points it out to us. And this can be a BIG problem if a potential employer sees improper content. It may be even worse if our present employer notices such content.

Trend Micro is a leader in secure content and threat management. Its headquarters are in Tokyo. The firm operates in more than 30 countries around the globe. The Security Intelligence Blog represents the official blog of TrendLabs, the research, development, and support arm of Trend Micro. “Researchers, engineers, and other experts in various security threats work 24 hours a day, seven days a week to deliver solutions to the plethora of threats that confront users and businesses on a daily basis.”

One TrendLabs blog post covers the risk of placing content on social media. The infographic focuses on the risks of social media content. “You have the right to remain private. Anything you post can and will be used against you.” The infographic includes Facebook, Google +, LinkedIn, Mixi (from Japan), Pinterest, Sina Weibo (from China), Tumblr, and Twitter. Click the infographic for a larger view.

 

Unfriend Social Media Content? TMI: Too Much Information on social media.
 

Brand Complaints and Social Media

6 Sep

What happens when consumers complain on social media?

According to eMarketer:

“Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed 1,003 US internet users ages 18 to 64 in July 2017, found that eight in 10 respondents said social media helped to uncover instances of brands treating people unfairly. And seven in 10 said that it helped encourage transparency.”

For the most part, dishonesty and bad customer service led many internet users to complain about brands on social media. But those weren’t the only reasons. Troubles with a bad product, brands being too political and a lack of responsiveness also triggered some respondents to air frustrations about companies on social media.”

 

Click on the chart below to read more about how online consumers react to social media complaints.


 

What People Want from Brands On Social Media

18 Jul

Last week, we posted about “Are You Always “On”? Living in a Connected World.” (1, 2, 3) As we noted, whether we are referring to companies’ behavior on social media or to our own efforts on social media, care must always be taken — and bad/inappropriate behavior avoided.

Consider these observations and charts from a study conducted by Sprout Social (“Bringing Businesses & People Closer Together”):

“Plenty of brands are doubling down on social snark [an attitude or expression of mocking irreverence and sarcasm] and reaping the benefits of more media visibility. But does this correlate to sales? To understand how brand personality impacts purchasing decisions, Sprout Social surveyed 1,000 consumers on which traits they want brands to demonstrate on social and what action specific brand responses such as humor or friendliness prompt.”

 

“The limelight most often falls on big brands with big social personalities, but what’s in it for the rest of us? While 75% of consumers believe there’s value in brands exhibiting humor on social, only 36% are willing to purchase from brands they believe are funny. And those brands have to bring it, because funny can quickly slide into annoying if not fresh, relevant, and interesting. That’s a big problem when 50% of consumers say they would unfollow a brand that annoyed them on social and 23% would walk away from your brand completely by vowing to never buy you again. Ouch.”

 

 

 

 

Click the image below for the full report.


 

%d bloggers like this: