Yesterday, we presented 20 tools for better social media marketing. However, we waste these tips if not following proper social media etiquette. Thus, do YOU use social media properly? If not, you may get viewers upset and lose followers. And get negative comments and shout outs online. Good manners must be followed. Also remember these […]
Read moreWells Fargo Seeks to Earn Back Trust
Evans on Marketing Distribution, Privacy, Identity Theft, and Ethical Issues bad behavior, customer expectations, fines, trust, Wells Fargo
Interesting title, right? Wells Fargo Seeks to Earn Back Trust. As noted before, trust is a big deal to consumers and other parties. For example, see: Does YOUR Brand Creep Out Customers Getting Great Online Customer Reviews Ad Features Which Annoy Consumers Most Top Authentic Global Brands — Credibility Pays How Credible/Authentic is Your Web […]
Read moreWould YOU Willingly Share Data with Third Parties?
As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]
Read moreAre YOU Focused Enough?
Evans on Marketing Careers, Consumers and Their Behavior, Marketing Communications bad behavior, concentration, focus, good manners, mind wandering, Onward, planning 1
Are YOU focused enough in all you do? And this question remains very important in advancing your career. As an example, these posts complement today’s topic: Tips to Get Your Dream Job Where do see YOUR future career path Self-Branding Advice Personality Types and Career Choice Defining the Term “Focused” For the most part, […]
Read moreDoes YOUR Brand Creep Out Customers
Does YOUR brand creep out customers ? Obviously, that is not a good business practice. Due to the questionable practices of some firms, we’ve at looked at various related topics. And these include: Stronger FTC Influencer Marketing Rules Consumer Trust: Interesting Research Findings More Gamesmanship on Retail Prices — Even Online When Is a “Sale” […]
Read moreOnline Censorship Around the World
In our previous two posts (1, 2), we covered various issues related online security for both individuals and companies. Today, we look at online censorship around the world. But first, we need to consider the two main types of online censorship. Depending on the country, we may face one or both of these types: Access […]
Read moreAd Features Which Annoy Consumers Most
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media bad behavior, CMO Council, infographic, negative advertising, perception 3
Advertising — in one format or another — is a key to success for many firms. And we know that “Consumer trust is important if companies and industries are to succeed, certainly in the long run.” As a result, ad blocking is an enormous problem for online marketers. In addition, many firms misuse the term […]
Read moreUnfriend Social Media Content?
As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content? Consider these prior posts: Do You Protect Your Reputation? Social Media Policy for Employees. Does Social Media Use Harm Your Career? Don’ts for Businesses […]
Read moreBrand Complaints and Social Media
What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed […]
Read moreWhat People Want from Brands On Social Media
Last week, we posted about “Are You Always “On”? Living in a Connected World.” (1, 2, 3) As we noted, whether we are referring to companies’ behavior on social media or to our own efforts on social media, care must always be taken — and bad/inappropriate behavior avoided. Consider these observations and charts from a […]
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