NBA Players Give Back

  As we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]

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Laughter Is G-R-E-A-T

Let the glass be half full rather than half full. Be your best friend not your worst enemy. And like Peanut’s Snoopy, remember that laughter is g-r-e-a-t! Think of something funny and feel better. Be upbeat. 🙂  From GIPHY In this post, we look at why laughter is great, present two infographics, and offer […]

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Big Mac’s Special Coke Can

In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. 🙁 The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example: An “Upscale” McDonald’s […]

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Social Media Video Marketing

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis. Take a look at these posts on social videos: Applying Video Content to the Marketing Funnel 2017 Status of Social Video First Media Blossom: Viral Facebook Ad King Oracle Uses B2B […]

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Watch Several Super Bowl LII Company Ads

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]

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Great Brand Campaigns Pay Dividends

Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns pay dividends. In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites. Great Brand […]

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Small Business Saturday 2017. Support Local Businesses.

Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses need all the help they can get: Small Business Promotion: Free Resources Can Better Marketing […]

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Holiday Advertising 2017: John Lewis Features Moz

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz. Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.   Holiday Advertising […]

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Hofstra Marketing: Exciting Times Ahead

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. 🙂    

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