Tag Archives: YouTube

Social Media Video Marketing

7 Feb

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis.

Take a look at these posts on social videos:


Social Media Video Marketing

For today’s post, let us examine three good sources of information on social media video marketing.



According to eMarketer:

“Marketers simply cannot afford to ignore video advertising. Thus, eMarketer predicts that video ad spending in the U.S. alone will reach $15.42 billion this year. And it will grow to $22.18 billion by 2021. New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.”

YouTube/Vimeo and Facebook are the runaway leaders for viewer participation. To read more, click on the chart.

Social Media Video Marketing

Small Business Trends

According to Small Business Trends:

“So what is the right type of video? According to the infographic, hard-sell videos don’t work. Explainer, testimonial, demonstration, and personalized videos have greater success. Seven in 10 people stated they saw content that is interesting from a particular brand in a more positive light.”

“Once you know what type of videos to create, it should be the right length. If the video is too long, the chances of losing your audience increases. Under three minutes seems to be the sweet spot. When it comes to choosing the social media channels, such as Facebook, YouTube, Instagram, Snapchat, or Twitter, each platform has its pros and cons. This will depend on the type of business you have and the demographic you want to reach, according to the data shared by Filmora Wondershare.”

To read more, click the infographic.

Social Media Video Marketing

Social Media Icons Photo via Shutterstock


BI Intelligence

According to BI Intelligence, despite its popularity, YouTube is not perceived as trustworthy. And this is why:

“The social platform that finished dead last did so because of its abusive comments section and annoying ads. Still, this hasn’t dissuaded people from visiting, as evidenced by the time spent monthly and massive user base. This platform also resonates more with older generations.”

To read more, click on the chart.

Social Media Video Marketing

Watch Several Super Bowl LII Company Ads

5 Feb

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best.

And tomorrow, we will look at what experts say about Super Bowl LII ads.


Watch Several Super Bowl LII Company Ads

Because of Business Insider and iSpot TV, we can easily access 34 of the ads that appeared yesterday. And they are available at YouTube.

First, can you identity the celebrity reprising her role in this Pepsi ad?

Watch Several Super Bowl LII Company Ads

Now, here are 5 Super Bowl LII ads, with brief commentaries from Business Insider. In this grouping, ads are in alphabetical order. To see the other 29 ads at Business Insider, click the link above.

Amazon Alexa — “In the ad, Alexa loses her voice, only to be replaced by a host of celebrities, including Rebel Wilson and Sir Anthony Hopkins. Even Amazon founder and CEO Jeff Bezos makes an appearance.”

Coca-Cola — “Coke celebrates diversity and inclusivity in ‘The Wonder of Us.’ As the ad opens: ‘There’s a Coke for he, and she, and her, and me, and them’.”

Lexus In this offering, “Lexus partnered with Marvel Studios to create an ad that features characters from the movie ‘Black Panther,’ which will open on February 16. It released an extended version of the ad online. And a 30-second version was shown during the game.”

M&M’s — “During the game ad, Danny DeVito starred as a human M&M. In addition, a mini ad ran before the game started.”

Universal Orlando Resort — “Former quarterback Peyton Manning is back in this year’s Super Bowl, but in a very different capacity. Manning has a starring role in Universal Parks & Resorts’ ad.”


Great Brand Campaigns Pay Dividends

26 Dec

Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns pay dividends.

In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites.

Great Brand Campaigns Pay Dividends

As Kayla Matthews reports for Marketing Dive:

“Unsurprisingly, digital media dominated brand campaigns in 2017. But the most popular efforts added an extra pop in key areas that have emerged as trends to watch. Better tying together real-world and social media channels. And catering to the ever-shorter attention spans of consumers. How? Through extra-short video ads. Or quick-hit visual formats like GIFs.”

Now, let us examine three great brand campaigns discussed by Matthews.

First, Bud Light and the NFL: “Beyond TV ads, Bud Light is tackling NFL marketing by linking packaging to Snapchat. In doing so, it offers dedicated football fans exclusive content and more. With Snapcodes on product,  users can scan with smartphone cameras. And see behind-the-scenes videos from their favorite teams. As well as enter sweepstakes.”

Great Brand Campaigns Pay Dividends: Bud Light and the NFL
Second, Duracell’s use of short video clips: “A big marketing challenge marketers is the short attention span of consumers. A oft-cited statistic suggests most people are more easily distracted than a goldfish. This matters more now that the internet gives users more control over media views. To combat this, some brands use super-short video ads that are hard to skip. Duracell’s six-second spots for YouTube became a major success.”


Third, Converse GIFs with Millie Bobby Brown: “Converse teamed up with the star of Netflix’s ‘Stranger Things,’ Millie Bobby Brown, for a timely back-to-school campaign in August. For the ads, Brown acts out 32 different emotions teens feel heading into the first bell. They were made into GIFs. Converse pushed the ads on its social pages.”


Click here to read more. And to see three other top brand campaigns.


Small Business Saturday 2017. Support Local Businesses.

24 Nov

Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses.

As we know, small businesses need all the help they can get:


What Is Small Business Saturday?

In 2010, American Express founded Small Business Saturday. The goal: To stimulate local shopping:

“It’s 2010. And small businesses hurt from an economy in recession. To support these firms, American Express launches Small Business Saturday. And schedules it on the Saturday of Thanksgiving week. By one year post-launch, local officials across the nation took notice. And they promoted the day. In 2011, the U.S. Senate passed a resolution for Small Business Saturday.”

“By 2012, officials came from all 50 states. And it got a shout-out from the U.S. President. In 2013, 1,450+ people and entities entered to be Neighborhood Champions. They rallied their communities with events and activities. By 2016, that number increased to 6,700+ Neighborhood Champions. They represented all 50 states. In addition, business groups, nonprofit trade groups, cities, towns, and others engaged. To that end, they formed a Small Business Saturday Coalition. And 100 corporations lend their official support.”

In sum, as we noted before. Nestled between Black Friday and Cyber Monday lies “Small Business Saturday.” And it generates billions of dollars in revenues each year.


Small Business Saturday 2017. Support Local Businesses.


Small Business Saturday 2017. Support Local Businesses.

Small Business Saturday has come a long way. To start, check out the Facebook page. Click the image.


The U.S. Small Business Administration participates. “Saturday, November 25, 2017 is Small Business Saturday®. On that day, celebrate and support small businesses. And all they do for their communities. Please join the SBA and others across the country, Support local small business by shopping there.For shoppers, find small businesses in your area.



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