Today, we look at Amazon’s evolution. In 1994, who would have thought that Amazon would be such a dominant firm in 2018?
Read moreAs we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]
Read moreLet the glass be half full rather than half full. Be your best friend not your worst enemy. And like Peanut’s Snoopy, remember that laughter is g-r-e-a-t! Think of something funny and feel better. Be upbeat. š ļ»æ From GIPHY In this post, we look at why laughter is great, present two infographics, and offer […]
Read moreIn honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. š The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example: An āUpscaleā McDonaldās […]
Read moreSocial media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis. Take a look at these posts on social videos: Applying Video Content to the Marketing Funnel 2017 Status of Social Video First Media Blossom: Viral Facebook Ad King Oracle Uses B2B […]
Read moreAs we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]
Read moreRecently, we discussed two aspects of branding. Purpose-Driven Brandsā Marketing Lessons. And Top Authentic Global Brands ā Credibility Pays. Today, we look at how great brand campaigns pay dividends. In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites. Great Brand […]
Read moreThanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses need all the help they can get: Small Business Promotion: Free Resources Can Better Marketing […]
Read moreJohn Lewis is a British retailer that operatesĀ department stores, home goods stores,Ā supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz. Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post. Holiday Advertising […]
Read moreThe The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. š
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