In honor of today’s presidential inauguration, we offer another hopeful post on unity. This time with a great national anthem rendition by a 7 year old. Yes, a 7 …
Read moreWe Must Remember the Lyrics of America the Beautiful
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing America the Beautiful, bad behavior, customer expectations, Katherline Lee Bates, Ray Charles, Samuel A. Ward, trust, YouTube
As our title says, we must remember the lyrics of America the Beautiful. Especially this week. After such a dreadful 2020, it is hard to believe that this week is …
Read more2020 Advertising Age Best Marketers of the Year
It’s the time of the year for many “best” lists to come out. Today, we look at the 2020 Advertising Age best marketers of the year list.
This post is …
Read moreExplore the Museum of Failure
Sometimes, if we pay close attention, we can learn as much from failures as from successes. Especially what not to do. Let us explore the Museum of Failure. It is …
How Nike Nails Its Marketing Campaigns
Nike is a true superstar of marketing. Just as its endorsers are superstars in their sports. Thus, we look deeper into how Nike nails its marketing campaigns.
First, take a …
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