Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.
To begin, take a …
Read moreAssessing Super Bowl LVI Ads – Quantitatively
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing advertising, CHEQ, experiential marketing, iSpot, quantitative, Super Bowl LVI ads, USA Today Ad Meter, Wall Street Journal, YouTube
Yesterday, we examined a variety of qualitative evaluations of this year’s Super Bowl advertising. Opinions diverge by reviewer. Now, we’re assessing Super Bowl LVI ads – quantitatively. The two …
Assessing Super Bowl LVI Ads – Qualitatively
In 2021, we presented one post-Super Bowl post about ad effectiveness. For 2022’s Super Bowl of Advertising, we break this out into two posts. Today, assessing Super Bowl LVI …
Examples of Highly Anticipated SB LVI Ads
In this last post before Sunday’s big game, we feature examples of highly anticipated SB LVI ads. Next week, we look at how well the ads actually performed on …
Reimagining Cities of the Future
Last year, during the height of the pandemic, we pondered the short-term future after COVID-19. But, what about the longer-term future? One topic of great importance involves urban areas. …