Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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Advertising at the End of the Super Bowl? Have an Ad That’s Viral!

Until last night, many of the recent Super Bowl games have been close. This makes advertisers VERY happy. Why? Because the viewership of the game stays high and ads in the latter part of the 4th quarter still reach well over 100 million viewers. But what happens when the Super Bowl is a blowout — […]

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Reasons Why Videos Do NOT Go Viral

Every person or company that posts a video has a dream that it will be a viral sensation — popular and adored around the world. But, as many of us know (for example, see my most viral video, with 1,074 views :-)), this is not typical. As Brian Morris, who writes for the PsPrint Design […]

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The Most Talked-About Super Bowl Ads of All Time

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!! As we have learned in recent years, word of mouth (whether online or offline) — also known as viral marketing — is even more critical than to marketers than eyeballs. Why? Viral […]

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