Tag Archives: viral

Humanizing and Entertaining Ads

28 Sep

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.

Click here to see all of the campaigns cited by HubSpot (and to read why HubSpot selected these campaigns).
Below are videos from HubSpot’s 5 top-rated campaigns.






Advertising at the End of the Super Bowl? Have an Ad That’s Viral!

3 Feb

Until last night, many of the recent Super Bowl games have been close. This makes advertisers VERY happy. Why? Because the viewership of the game stays high and ads in the latter part of the 4th quarter still reach well over 100 million viewers.

But what happens when the Super Bowl is a blowout — and the score is 36 to nothing with about 3 minutes to go in the 3rd quarter? This is where being a smart advertiser pays off, and “leaking” Super Bowl ads prior to game day pay off.

So, here’s a short quiz: Were you still watching Super Bowl XLVIII at the two minute warning of last’s night game? If yes, what was the lead ad during the commercial break? [No cheating by looking below. 🙂]. HINT: It was the ad with the most views on YouTube before the game began — with more than twice as many views as any other Super Bowl ad. As of game time, it had 36 million views! The next two commercials combined had 30 million views.

Keep in mind, the advertiser carefully planned to run the commercial during the break for the two-minute warning. It was anticipating a tight game and a huge audience. It chose this time spot!!

By releasing the ad on the Wednesday before the Sunday game, the advertiser not only created a lot of buzz; the ad instantly went viral. And in today’s critique of Super Bowl ads, it has consistently ranked among the three best.

Here’s the ad — Budweiser’s “Puppy Love”:


Reasons Why Videos Do NOT Go Viral

2 Mar

Every person or company that posts a video has a dream that it will be a viral sensation — popular and adored around the world. But, as many of us know (for example, see my most viral video, with 1,074 views :-)), this is not typical.

As Brian Morris, who writes for the PsPrint Design & Printing Blog, puts it: “Companies dream of video marketing campaigns that go viral; earning the kind of response that makes millionaires.  But not everyone can repeat the YouTube success of the Dollar Shave Club, much less PSYWhat is it about certain videos that make them go viral and unleash a chain reaction that results in massive profits? And why isn’t your video going viral?”

Morris points to these factors as inhibitors to viral success of videos:

  • “It’s not funny, touching, or cute”
  • “You’re not promoting it”
  • “Poor timing”
  • “Practice makes perfect”
  • “It’s not in the stars”

Click the YouTube image to read Moore’s tips.

Post suggested by KCJ


The Most Talked-About Super Bowl Ads of All Time

3 Feb

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!!

As we have learned in recent years, word of mouth (whether online or offline) — also known as viral marketing — is even more critical than to marketers than eyeballs. Why?

  • Viral marketing reaches a huge audience through social media and other online coverage of Super Bowl ads.
  • The ads have a much longer shelf life than the 30 to 90 seconds of TV airtime. The most famous Super Bowl, the 1984 Apple McIntosh commercial, is still widely discussed.
  • Through the Internet, a global audience is reached for ads that are seen live by a mostly U.S. audience.
  • There is a lot of brand engagement by people who read about the ads online and who discuss them with others.

Click the image below to see Businessweek’s choice of the “Most Viral Super Bowl Ads of All Time.” Note: The image here is from the Apple ad, which predated social media, but still comes in at number 11!



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