Best Business Books to Read in 2018

As we head into the new year, what are the best business books to read in 2018 ? With this in mind, we present links to many “best” business book lists. So, click a link below. And start reading a business book that interests you. 🙂 🙂 🙂 🙂 For comparison, take a look at […]

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Professions Perceived as Most Ethical – and Most Unethical

Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices: World’s Leading Ethical Firms 2017. Ethical Selling: Not Always an Oxymoron. Misleading Marketing. Impact of Company Ethics on Consumers. For most of us, the leading study of ethics in the […]

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2017 American Personal Consumption Spending

Due to a strong economy, this year has seen an uptick in consumer spending. So how good a shopping year has it been? Let’s look at 2017 American personal consumption spending.   Good Times: 2017 American Personal Consumption Spending Before noting total-year spending, consider these posts: Small Business Saturday 2017. Support Local Businesses. Happy Thanksgiving. […]

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Certain U.S. Travelers Like Loyalty Programs — And Use Them

As we know, there are various types of loyalty programs. And these include programs tied to banks, retailers, gas stations, etc. Among the promoted programs? Travel-related programs. They offer loyal customers free rooms, airline travel, upgrades, and more. This post focuses on travel programs. Certain U.S. travelers like loyalty programs — and use them.   […]

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Small Business Saturday 2017. Support Local Businesses.

Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses need all the help they can get: Small Business Promotion: Free Resources Can Better Marketing […]

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Holiday Advertising 2017: John Lewis Features Moz

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz. Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.   Holiday Advertising […]

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World’s Leading Ethical Companies 2017

Do consumers care if the firms they patronize are ethical? Often, the answer is yes. And these people may stop buying a product and tell their friends if the firm is not.  As a result, ethical behavior is a must. Thus, this post focuses on the world’s leading ethical companies 2017. Each year, Ethisphere® Institute […]

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Smart Holiday Shopping 2017

In Case You Missed This Valuable Post Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can. […]

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Sports Stars 2017 Instagram Popularity

As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity. Instagram has more than 800 million community members.   Background Earlier in 2017, we discussed the overall popularity of sports celebrities. Their following can be […]

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2017 Smart Holiday Shopping Tips

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our 2017 smart holiday shopping tips in the form of an infographic. As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping“), the holiday season starts earlier each year. Thus the date […]

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