Tag Archives: 2017

Small Business Saturday 2017. Support Local Businesses.

24 Nov

Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses.

As we know, small businesses need all the help they can get:

 

What Is Small Business Saturday?

In 2010, American Express founded Small Business Saturday. The goal: To stimulate local shopping:

“It’s 2010. And small businesses hurt from an economy in recession. To support these firms, American Express launches Small Business Saturday. And schedules it on the Saturday of Thanksgiving week. By one year post-launch, local officials across the nation took notice. And they promoted the day. In 2011, the U.S. Senate passed a resolution for Small Business Saturday.”

“By 2012, officials came from all 50 states. And it got a shout-out from the U.S. President. In 2013, 1,450+ people and entities entered to be Neighborhood Champions. They rallied their communities with events and activities. By 2016, that number increased to 6,700+ Neighborhood Champions. They represented all 50 states. In addition, business groups, nonprofit trade groups, cities, towns, and others engaged. To that end, they formed a Small Business Saturday Coalition. And 100 corporations lend their official support.”

In sum, as we noted before. Nestled between Black Friday and Cyber Monday lies “Small Business Saturday.” And it generates billions of dollars in revenues each year.

 

Small Business Saturday 2017. Support Local Businesses.

 

Small Business Saturday 2017. Support Local Businesses.

Small Business Saturday has come a long way. To start, check out the Facebook page. Click the image.

 

The U.S. Small Business Administration participates. “Saturday, November 25, 2017 is Small Business Saturday®. On that day, celebrate and support small businesses. And all they do for their communities. Please join the SBA and others across the country, Support local small business by shopping there.For shoppers, find small businesses in your area.

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Holiday Advertising 2017: John Lewis Features Moz

22 Nov

John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz.

Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post.

 

Holiday Advertising 2017: John Lewis Features Moz

For Christmas 2017, John Lewis features Moz the Monster. It is described below.

As reported by Alexandra Jardine for Advertising Age:

“This year’s much-anticipated John Lewis Christmas spot is the story of a huge, friendly monster who hides out under a child’s bed and becomes his best friend. The story concerns Joe, a little boy who first hears the snoring, farting monster under his bed and crossly puts up a sign on his door saying “No Monsters Allowed.” However, he comes to be friends with the seven-foot creature, playing with him every night — although when his father looks in, all he can see is Joe alone in his bed.”

“The nighttime fun takes its toll when he starts falling asleep in class and even during a soccer game. On Christmas morning, he finds a badly-wrapped gift under the tree — could it be from the monster? It’s a night light, which has the miraculous effect of making the monster disappear and letting him get some sleep — although he can still get his friend back in a second by switching the nightlight off.”

John Lewis posted a YouTube video on November 9, 2017. Within 10 days, there were well over 8.2 million views! Here’s the video.

 

In addition to the video, John Lewis operates a dedicated, interactive Moz the Monster Web site. Click Moz’s image to create your own monster, play with the monster, and take a selfie. This is really fun — for any age group.

Holiday Advertising 2017: John Lewis Features Moz. A fun campaign.

 

World’s Leading Ethical Companies 2017

21 Nov

Do consumers care if the firms they patronize are ethical? Often, the answer is yes. And these people may stop buying a product and tell their friends if the firm is not.  As a result, ethical behavior is a must. Thus, this post focuses on the world’s leading ethical companies 2017.

Each year, Ethisphere® Institute honors the world’s most ethical companies. In addition, it offers insights:

“Ethisphere honors companies who recognize their role in society. They influence and drive positive change in the business community. And societies worldwide. These firms know their actions affect employees, investors, customers, and others. In addition, they integrity is the underpinning of decisions.”

Click the links to see Ethisphere’s prior two rankings:   2016: World’s Most Ethical Firms .   2015: World’s Most Ethical Companies.

 

 

World’s Leading Ethical Companies 2017

For 2017, Ethisphere honorees represent 5 continents, 19 countries, and 52 industries. Thirteen firms are 11-time honorees. And 8 firms are first-time honorees.

Ethisphere honors companies

“that excel in three areas. (1) They promote ethical business standards and practices from within. (2) These standards enable managers and employees to make good choices. (3) They shape future industry standards with tomorrow’s best practices today. Honorees tend to outperform others financially. And this connects good ethical practices and performance.”

Although ethical honorees come from 19 countries, U.S. firms dominate. In fact, U.S. companies account for 75 of the 100 firms. France and Britain tie for second with three firms each.

To see the full list of 100 firms, click the image that appears below. The list sorts companies in alphabetical order. Then, to read insights on ethical performance, click “Download here.” Note: Complete a free login to download the insights.

 

World's Leading Ethical Companies 2017. Ethisphere rankings
 

Smart Holiday Shopping 2017

20 Nov

In Case You Missed This Valuable Post

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can.

As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

 

Smart Holiday Shopping 2017

So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.

By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.

Every year, Evans on Marketing offers a list of holiday shopping tips. Smart Holiday Shopping 2017. Look at the infographic.
 

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