Rating Super Bowl LII Advertising

Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several Super Bowl LII Company Ads. Now, we look at three sources rating Super Bowl LII advertising . If you want to easily access all Super Bowl […]

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Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]

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How P&G Plans to Profit in Today’s Economy

Proctor & Gamble is the leading consumer products company in the world. Nonetheless, there are two particular issues with which it must deal: (1) Many of its most popular brands are mature, especially in industrialized countries, with the resultant slowdown in sales growth. (2) Since the onset of the recent Great Recession, even more consumers […]

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P&G: No Longer the King of Innovation

Procter & Gamble, the world’s largest consumer products company, has been facing some tough sledding for quite a while now (see our September post). Many critics — and some disgruntled stockholders — remain unimpressed with the firm’s declining level of innovation, once the strongest competitive advantage of P&G. Let’s look at a recent example. As […]

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