Does your firm have an excellent approach to marketing segmentation? Whether you answer yes or no, creating meaningful buyer personas will help you. HubSpot show us how.
Last year, we …Read more
Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at …Read more
From many perspectives, we have reviewed how marketing is doing. Today, we look at the HubSpot 2020 state of marketing report. [NOTE: This report was prepared before the outbreak …Read more