How Some Service Firms Are Adapting Virtually

Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at

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HubSpot 2020 State of Marketing Report

From many perspectives, we have reviewed how marketing is doing. Today, we look at the HubSpot 2020 state of marketing report. [NOTE: This report was prepared before the outbreak

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Assessing the Super Bowl of Advertising — Part Two

 
Yesterday, we examined whether Super Bowl advertising is worth it. And we showed some eye-popping comparisons. Now, in assessing the Super Bowl of advertising — part two, we turn

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