According to a recent survey, during COVID-19 fewer women asked for raises than men. In this post, we look at why this occurred. As well as present tips related …
Choosing and Employing the Right Pricing Techniques
Proper price decisions greatly impact companies. They drive profitability. Affect consumer purchases. Make firms more or less competitive with other companies. And so much more, Therefore, choosing and employing the …
Read moreSuggestions for Better Brainstorming
For most firms, a high level of creativity serves as a key asset. The challenge: How to become more creative. With that in mind, we turn to suggestions for …
Creating Meaningful Buyer Personas
How Some Service Firms Are Adapting Virtually
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing Allstate, business model, competition, experiential marketing, HubSpot, opportunity, Planet Fitness, video, virtual services
Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at …
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