Does your firm have an excellent approach to marketing segmentation? Whether you answer yes or no, creating meaningful buyer personas will help you. HubSpot show us how.
Last year, we …
Read moreHow Some Service Firms Are Adapting Virtually
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing Allstate, business model, competition, experiential marketing, HubSpot, opportunity, Planet Fitness, video, virtual services
Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at …
Read moreHubSpot 2020 State of Marketing Report
From many perspectives, we have reviewed how marketing is doing. Today, we look at the HubSpot 2020 state of marketing report. [NOTE: This report was prepared before the outbreak …
Read moreA Guide to Better Understanding Generation Z
Today, due to its growing importance, we look at Gen Z. And provide a guide to better understanding Generation Z. We first wrote in-depth about Gen Z in mid-2014. Our …
Assessing the Super Bowl of Advertising — Part Two
Yesterday, we examined whether Super Bowl advertising is worth it. And we showed some eye-popping comparisons. Now, in assessing the Super Bowl of advertising — part two, we turn …