Proper price decisions greatly impact companies. They drive profitability. Affect consumer purchases. Make firms more or less competitive with other companies. And so much more, Therefore, choosing and employing the …
Read moreSuggestions for Better Brainstorming
For most firms, a high level of creativity serves as a key asset. The challenge: How to become more creative. With that in mind, we turn to suggestions for …
Creating Meaningful Buyer Personas
How Some Service Firms Are Adapting Virtually
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing Allstate, business model, competition, experiential marketing, HubSpot, opportunity, Planet Fitness, video, virtual services
Typically, many service marketers focus on the in-person customer experience. But due to COVID-19, in-person may not be possible. This has spurred several innovative practices. So, we now look at …
Read moreHubSpot 2020 State of Marketing Report
From many perspectives, we have reviewed how marketing is doing. Today, we look at the HubSpot 2020 state of marketing report. [NOTE: This report was prepared before the outbreak …
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