2018 Super Bowl LII Fun Facts

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂 Are you ready for some football? And a lot of advertising? [The Super Bowl of Advertising.] As we  asked last year, […]

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Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]

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2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd. Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a […]

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The Best and Worst of Super Bowl Advertising

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst? Before reading the experts’ choices, state what is your all-time favorite Super Bowl TV commercial and what is your least […]

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More Than 25% of Super Bowl Advertisers Will Be Newbies

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” of advertising with 30-second commercials going for $5 million or so (just for air time). What is especially interesting about the 50th anniversary Super Bowl […]

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Is Advertising on the Super Bowl a Touchdown?

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa Clara, California at Levi’s Stadium and televised on CBS. 2016 marks a special celebration for the Super Bowl as this will be game 50. To […]

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What’s Going to Be Hot at the Super Bowl? In Terms of Ads of Course

Over the last several years, companies have become much more proactive about releasing buzz-worthy ads before the game and maximizing the online excitement, typically via YouTube. So, what are going to be the winners in this year’s Super Bowl ad competition? And which of these ads can we watch before Sunday arrives? As Lindsay Kolowich […]

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Want to Perform at the Super Bowl? Pay for Play May Be Coming

Most of us already know that the National Football League is the most popular and profitable sports entity in the United States — by a wide margin. NFL prime-time TV games are regularly the highest-rated shows of the week. Advertising, sponsorship, and licensing contracts with the NFL amount to billions of dollars a year. Super […]

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Advertising at the End of the Super Bowl? Have an Ad That’s Viral!

Until last night, many of the recent Super Bowl games have been close. This makes advertisers VERY happy. Why? Because the viewership of the game stays high and ads in the latter part of the 4th quarter still reach well over 100 million viewers. But what happens when the Super Bowl is a blowout — […]

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Hofstra at the Super Bowl :-)

We know that Hofstra has not had a football team for a while, but the success of Hofstra alums in the NFL remains strong. At present, HU has two prominent football players with Super Bowl rings: Marques Colston of the New Orleans Saints and Willie Colon of the NY Jets (who won his Super Bowl […]

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