A.T. Kearney’s Influence Versus Affluence Report

As we have written before: “Influencer marketing is a BIG deal. With it, we target well-known individuals. And their effect on the purchase decision is high for some consumers (followers).” Also: “With a groundswell of interest, there are many interpretations of what influencer marketing really means.” Thus, let’s take a look at A.T. Kearney’s influence […]

Read more

Important New Report on 2017 Internet Trends

For more than two decades, Kleiner Perkins Caufield & Byers (KPCB) has produced a comprehensive annual Internet Trends Report. The latest report was introduced at the Code Conference in Rancho Palos Verdes, California, on May 31, 2017: “The annual report compiles and analyzes data from a wide range of sources, providing insights on the state […]

Read more

Don’ts for Businesses Using Social Media

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to avoid careless mistakes or inflammatory language? Recently, Annie Pilon described “20 Taboo Topics to Stay […]

Read more

Great Video Brand Examples on Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers. Recently, HubSpot wrote about some of the best video examples of brands using Instagram. […]

Read more

Exciting New Wearables Coming!

Are you a wearables fan? Are you thinking of buying one? Do you believe that Fitbit and Apple are the only real alternatives? Well, they are not; and there are some exciting new technologies from less-known companies that are right around the corner. Consider these observations from James A. Martin, writing for CIO: “Everything is […]

Read more

Self-Branding Across Roles and Life Stages: Part 3

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

Read more

Self-Branding Across Roles and Life Stages: Part 2

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

Read more

Self-Branding Across Roles and Life Stages: Part 1

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

Read more

Self-Branding Across Roles and Life Stages: Overview

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career […]

Read more

Improve Your Career Planning: A Slideshow and Two Videos

Here are three very different types of information that should aid you in career planning: An income slideshow from CreditRepair.com via CNBC. As CNBC’s Jessica Dickler reports: “How much you make is a topic few people like to reveal. It’s considered impolite in many circles and it’s also fairly subjective, depending on your position and […]

Read more