As we have written before: “Influencer marketing is a BIG deal. With it, we target well-known individuals. And their effect on the purchase decision is high for some consumers
Important New Report on 2017 Internet Trends
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For more than two decades, Kleiner Perkins Caufield & Byers (KPCB) has produced a comprehensive annual Internet Trends Report.
The latest report was introduced at the Code Conference in Rancho …
Read moreDon’ts for Businesses Using Social Media
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media 2017, bad behavior, Bureau of Labor Statistics, customer expectations, customer satisfaction, don'ts, experiential marketing, image, job qualifications, joel evans, Occupational Outlook Handbook, opportunity, planning, slideshow, social media, tips, trends 2
In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of …
Read moreGreat Video Brand Examples on Instagram
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing 2016, bad behavior, best, Bureau of Labor Statistics, HubSpot, Instagram, iPhone 5, job qualifications, joel evans, marketing, Occupational Outlook Handbook, opportunity, planning, slideshow, tips, trends 10
Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand …
Read moreExciting New Wearables Coming!
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Are you a wearables fan? Are you thinking of buying one? Do you believe that Fitbit and Apple are the only real alternatives? Well, they are not; and there are …
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