Rating the Super Bowl Ads: What’s YOUR Take?

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , , , 2

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews …

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New Balance Athletic Shoes: Made in the USA — But for How Long?

Evans on Marketing Distribution, Global Marketing, Product Management, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , , , , , , 12

It has been difficult getting U.S. companies to make items like consumer electronics and apparel-related products in the USA, often because of higher costs here.  A few months ago, we blogged …

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Television and Sports: A Marriage Made in Heaven

Evans on Marketing Marketing Communications, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , ,

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable …

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