Humanizing and Entertaining Ads

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , 10

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for …

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Unilever: Using Videos for Its Global Plans

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Trends , , , , , , , , , , , 2

Unilever is one of the world’s leading consumer products companies, with such brands as  Ben & Jerry’s, Dove, Hellmann’s, Lipton, and Pond’s. Its Web site notes: “On any given day, …

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