In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching Resources 2018 Marketing Budget Free Templates Small Business Promotion: Free Resources FREE Marketing Planning Tools! […]
Read moreSmall Businesses Are Charging Ahead
Evans on Marketing Business Analytics and Marketing Information, Trends business model, competition, Digital.com, planning, small business, tips, trends
As we noted earlier this month, many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated. And it typically employs a small number of workers. In the United States, the the U.S. Small Business Administration (SBA) […]
Read moreTracking Small Business Trends
Evans on Marketing Business Analytics and Marketing Information, Marketing Communications, Online Marketing, Trends 2018, business model, Jeff Bullas, small business, trends 1
As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so. Before studying trends, read these posts: Small Business Saturday Marketing Tips for Small Businesses Best Blogs for Small Business Small Businesses and Success/Failure Now, we turn to 2018 […]
Read moreAddressing Competitive Analysis Questions
Ongoing Competitive Analysis a Must Good competitive analysis is essential. And that applies to large AND small firms. This post covers addressing competitive analysis questions. But first, let us begin with three observations by us. Detailed, accurate information helps firms make better decisions. And firms then enact better tactics. Yet, getting comprehensive, targeted data is […]
Read moreSmall Business Promotion: Free Resources
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing free resources, promotion, small business, Webbiy 11
Big firms may spend a lot of money to promote their businesses. And they may use all types of offline and online media. But what about about small firms? Many don’t even use free information. They don’t read posts such as these. Marketing Tips for Small Businesses. FREE Marketing Planning Tools! Today we look at […]
Read moreMarketing Tips for Small Businesses
This post focuses on marketing tips specifically geared to small businesses, a group that often under-appreciates the importance and availability of marketing practices. As Gabrielle Pickard-Whitehead notes for Small Business Trends: “You’re a small business owner. You don’t have an endless marketing budget, or an abundance of time that you can spend doing the marketing […]
Read moreBest Blogs for Small Business
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media 4-Hour WORKWEEK, advice, best, blog, Credit Monkey, Duct Tape Marketing, Jeff Bullas' Blog, MailChimp, Marketo Blog, Michael Hyatt, small business, tips 14
There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to assist startups and other small businesses. In addition, there are numerous blogs that focus on information and advice specifically geared to small businesses. Recently, CreditMonkey published “Best […]
Read moreImproving E-Commerce Results
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends business model, Business2Community.com, customer expectations, e-commerce, failure, infographic, opportunity, planning, small business, tips 4
Would you be surprised to learn that only a small percentage of E-commerce sites gain any traction at all? Most dwell in obscurity. Consider these observations from Cent Muruganandam, writing for Business2Community.com and check out the infographic shown below his quote: “You might be astounded to know that there are between 12-24 million E-Commerce websites online. But […]
Read moreMa and Chenault: An Interview with 7 Major Points
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media Alibaba, American Express, career, China, competition, customer expectations, global, Jack Ma, Kenneth Chenault, merchandising, small business, strategy, trends
Jack Ma, who started life with very little, is now one of the richest people in the world. He is the founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year. In an interview with Kenneth Chenault, chairman and chief executive officer of American Express, Ma enumerated seven key points. […]
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