Tag Archives: small business

Tracking Small Business Trends

16 Mar

As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so.

Before studying trends, read these posts:

Now, we turn to 2018 small business trends.


Tracking Small Business Trends

So, what’s up next for small business? And how should firms prepare for them.

As Evan Brown reports for jeffbullas.com:

“Small businesses have always played a vital role in economic growth because they are known for creating more jobs than their larger counterparts as SBA reports. But even though small businesses have seen an immense growth due to the introduction of the Internet, it is quite difficult to properly market themselves. A report by the National Small Business Association states that a decrease in consumer spending, economic uncertainty, and cost of health insurance benefits are the reasons behind the failure of a business.”

That is where this article comes in. 2018 looks to provide a slew of fantastic marketing opportunities that will allow small businesses to truly stand out. And I have taken the liberty of listing 18 small business trends that can help them do just that.”

Here are three of these trends. To see the other fifteen, click here.

Experiential Marketing

“Thanks to social media, customer engagement allows firms to better appease their target audience. In fact, consumers are encouraged to take part in the growth of a business. And we call this experiential marketing.”

Tracking Small Business Trends -- Experiential Marketing

Crowdfunding a Growing Source for Small Businesses

“In the past couple of years, the concept of crowdfunding has largely increased. It serves as a platform that allows brands to seek funding from online users to help fund their project before it is developed and released to the public.”

Tracking Small Business Trends -- Crowdfunding

Opportunities for Voice-Optimized Content

Given how much easier voice search is compared to typing, it won’t be long before most marketers begin to optimize content for voice search.

Tracking Small Business Trends -- Voice Searches

Addressing Competitive Analysis Questions

7 Dec

Ongoing Competitive Analysis a Must

Good competitive analysis is essential. And that applies to large AND small firms. This post covers addressing competitive analysis questions. But first, let us begin with three observations by us.

  1. Detailed, accurate information helps firms make better decisions. And firms then enact better tactics. Yet, getting comprehensive, targeted data is not always simple.  (1)
  2. In the competitive global marketplace, marketers face a tough balancing act. On one hand, they must promote their products as superior to other offerings. But, customers may become unhappy because they buy something not meeting expectations. Then, they may be lost to the firm that over-promises forever. (2)
  3. Entrepreneurship can be both exhilarating and scary. It gives a person a chance to carry out a vision for a business. However, it may also entail risk. Motivation and an innovative business concept are great building blocks. Yet, they are not sufficient to prosper in a competitive market. Success as an entrepreneur — and growing over a long horizon — requires diverse skills and a solid approach. After starting up, entrepreneurs may look back and ask “what if”? What if I picked a different opportunity? And what if I listened to advice I got? Also, what if I better planned my cash flow? etc. etc. (3


Addressing Competitive Analysis Questions

With the preceding in mind, ask competitive analysis questions. And address them.

As Christine White reports for HubSpot:

“When was the last time you ran a competitive analysis? If you’re not sure, or if the last ‘analysis’ you ran was brief, you are missing important intelligence. And it could help you grow. Yes, each firm can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to: (1) Identify gaps in the market. (2) Develop new goods and services. (3) Uncover market trends. (4) Market and sell more effectively. By learning any of these four skills, you will go down the path of achievement. But don’t get too excited to start. We need to nail down a few important basics.”

White offers 57 different questions to consider in a competitive analysis.

And by clicking the image, you can access a FREE competitive analysis toolkit: “HubSpot and Alexa.com teamed up to give you our competitive analysis campaign kit. Don’t know where to start? We have a guide to walk you through it. Ready to dive in? Check out the template.”

From the download link, save the zip file. Then open it in the folder where it is saved. You will find two resources: a guide and an interactive toolkit template. 

Addressing Competitive Analysis Questions. A HubSpot Toolkit.


Small Business Promotion: Free Resources

1 Nov

Big firms may spend a lot of money to promote their businesses. And they may use all types of offline and online media. But what about about small firms? Many don’t even use free information. They don’t read posts such as these. Marketing Tips for Small BusinessesFREE Marketing Planning Tools!  Today we look at small business promotion: free resources.

Small Business Promotion: Free Resources

According to Webbiy, a Web site creator:

“Starting a business is very daunting. It becomes tougher when a firm works on a shoestring budget. Furthermore, promoting a firm among other established companies can be expensive. But it is possible even on a tight budget.”

 “Before the Internet, small and mid-sized businesses had few ways to promote their goods or services. Banner ads and fliers can be expensive. To get the best return on investment,  here are ways to promote your firm without spending a fortune.”

  1. Online Business Directories — “They allow users to search businesses in any niche. These sites are good places to start in launching an online presence. These sites have a wide range of audiences who are also potential customers for your business.”
  2. Local listing services — “Many small firms overlook this option even though it is free. And it an easy way to find customers searching in your area. Google Places makes it simple to locate your business on Google searches. Besides, Google Places shows your exact location mobile-friendly map. Yahoo Local and Bing Places for Business are also free to register.”
  3. Social Media  — ” The world is using these social media sites. So make sure you create your business profiles and pages on them. Set up a personal and company profile on LinkedIn. Post offers on your Facebook page. And have a direct channel on Twitter.”
  4. Content Promotion Sites — “Submit articles on topics your customers are interested in. This includes sites like Ezinearticles, HubPages, and Articlesbase. They let you add backlinks to your Web site to give you traffic.”
  5. Press Release Web Sites — “Always shoot off a press release and submit it to popular sites like PRLog and Free Press Release every time you do something newsworthy. There are many other sites where you can make an impact like Open PR and 24-7 PressRelease.”
  6. Blog — “Blogs are a perfect way to connect with customers directly and get your name out there. The key to successful blogging is updating as often as you can.”
  7. Online Communities — “Every niche has an online community. Join it and contribute actively. These communities are also free places to promote your business. They let you add links to your signature or mention firm when the need arises.”

Click the image to read more.


Marketing Tips for Small Businesses

2 Aug

This post focuses on marketing tips specifically geared to small businesses, a group that often under-appreciates the importance and availability of marketing practices.


“You’re a small business owner. You don’t have an endless marketing budget, or an abundance of time that you can spend doing the marketing yourself for the that matter. You do, however, need to market your products or services so as to remain competitive. What do you do? Fortunately, there are plenty of marketing approaches that small business owners can adapt to successfully market their businesses without breaking the bank!”

Click the image to read 25 marketing strategy tips for small businesses that are proposed by


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