The Best and Worst of Super Bowl Advertising

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , 5

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the …

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Learning from Superior Pricing Web Pages

Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Online Marketing, Pricing, Product Management , , , , , , , , , , 11

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward …

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And the Favorite All-Time YouTube Commercial Videos Are …

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 4

Last week, we posted about YouTube’s reader campaign to “help us pay homage to the greatest brand moments from the past decade” [the period of YouTube’s existence].

Here’s the list …

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