Sports Stars 2017 Instagram Popularity

As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity. Instagram has more than 800 million community members.   Background Earlier in 2017, we discussed the overall popularity of sports celebrities. Their following can be […]

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What Do You Know About Selfies?

What do you know about selfie behavior — other than that there are many unusual (“strange”) selfies displayed on social media? According to Isabel von Kessel, reporting for Statista: “Nearly 52 percent of selfies taken are about appearance, the Georgia Institute of Technology found in a study. The idea behind the research was to understand […]

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What Magazines Have the Most Instagram Followers?

Here are the magazines that are doing the best on Instagram. Interestingly, National Geographic leads!! The chart below was developed by Statista, based on a wide variety of data on magazines and social media compiled by Magazine Media 360.   You will find more statistics at Statista  

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Social Media Demographics by Platform

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user. As […]

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Great Video Brand Examples on Instagram

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers. Recently, HubSpot wrote about some of the best video examples of brands using Instagram. […]

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Social Media Checklists: Part 2

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from Whole Brain Group starts with general tips about using social media. It then gives specific tips relating to several social media platforms. NOTE: Click on the image […]

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Companies Doing Best on Instragram

Instagram is rapidly gaining in popularity. In 2012, about 13 percent of U.S. adults were utilizing Instagram. Today, about 30 percent are using Instagram (extrapolated from Pew Center data). So, given the growing popularity of Instagram, more companies are using the site for marketing purposes. Who is doing best? Consider this list of best business […]

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Do We Really Want “Buy” Buttons at Social Media Sites?

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to eMarketer, the answer for many people may be no: “Social networks have been experimenting with […]

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Food Brands Capitalizing on Instagram

Since its founding a few years ago (October 2010), Instagram has become extremely popular. According to the social medium’s own Web site: “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image […]

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Interested in Shopping with Instagram? Here’s How

As described at its Web site: “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments […]

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