Tag Archives: Instagram

Sports Stars 2017 Instagram Popularity

14 Nov

As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity.

Instagram has more than 800 million community members.

Sports Stars 2017 Instagram Popularity with 800 million community members

 

Background

Earlier in 2017, we discussed the overall popularity of sports celebrities. Their following can be quite substantial: A number of athletes are celebrities and well-known around the globe. Why does this matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more. There are many interesting questions in terms of the top celebrity athletes, such as: Which sports do they represent? Which countries are their home bases?

According to the most recent ESPN World Fame 100 rankings:

  • Of the top 100 athletes in the world fame ratings, 38 play soccer (known as football outside the U.S.), 13 play basketball, 11 play golf, 10 play tennis, and 8 play American football. Twenty other sports are also represented; but NONE of the top 100 is a baseball player.
  • Thirty-five athletes are from the U.S., 9 from Brazil, 7 from Germany, 5 from England, 4 from India, and 4 from Spain. Thirty-six other countries are also represented in the list.
  • Among the top 100 athletes, 92 are male and 8 are female.
  • The top 5 endorsers each earned at least $36 million in the most recent year studied.

 

Sports Stars 2017 Instagram Popularity

Since Instagram is a fast-growing social media platform, how are sports stars doing there? What are sports stars 2017 Instagram popularity? Who are the ten most popular athletes on Instagram? What is their sport?

Statista’s Martin Armstrong reports that:

“According to analysis by InfluencerDB, when it comes to sports stars on Instagram, there are two clear winners – Cristiano Ronaldo, and soccer itself. The Real Madrid superstar has the most followers, with over 113 million. In second place is Neymar. Fresh from his ridiculously costly move to PSG in the summer, the Brazilian has 83 million followers. As our infographic shows, only one of the top ten is not connected to soccer. In sixth place is basketball legend LeBron James who has 33.5 million followers.

Sports Stars 2017 Instagram Popularity via Statista chart

Key Takeaways

These are key takeaways from this post on Instagram:

    • Sports Stars 2017 Instagram Popularity is high for the biggest stars.
    • Soccer stars are really dominant on Instagram.
    • Only basketball has one sports star in the top ten on Instagram. No other sport has a star on the top Instagram top 10.
    • The retired David Beckham continues with a big Instagram following.
    • In 2012, we posted about the most popular sports stars on social media. As of October 2017, four of these stars are among the most popular on Instagram. These are Cristiano Ronaldo, Lionel Mesi, David Beckham, and LeBron James.

     

What Do You Know About Selfies?

25 Jul

What do you know about selfie behavior — other than that there are many unusual (“strange”) selfies displayed on social media?

According to Isabel von Kessel, reporting for Statista:

“Nearly 52 percent of selfies taken are about appearance, the Georgia Institute of Technology found in a study. The idea behind the research was to understand how people give statements on their identity by taking and posting selfies. To obtain the data, the institute analyzed 2.5 million selfie posts on Instagram and assigned them to 14 different categories.”

“Accordingly, photos about appearance were two times more popular than the other categories combined and most often depict the photographer’s makeup, clothes, lips, or other individual features. Similarly prevalent are selfies about the person’s ethnicity or nationality, accounting for 13 percent within the study. The researchers interpreted this as an indication of the person’s pride in his or her ethnic background. In general, women (59%) take more selfies than men (41%).”

 

Infographic: Selfies Are All About Appearance | Statista You will find more statistics at Statista

 

What Magazines Have the Most Instagram Followers?

21 Jul

Here are the magazines that are doing the best on Instagram. Interestingly, National Geographic leads!!

The chart below was developed by Statista, based on a wide variety of data on magazines and social media compiled by Magazine Media 360.

 

Infographic: Photo-Centric Magazines Are Doing Well on Instagram | Statista You will find more statistics at Statista

 

Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

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