Rating the Super Bowl Ads: What’s YOUR Take?

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , , , 2

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews …

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Does Rebranding Always Work?

Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management , , , , , , , , 17

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.

Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject …

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