Are companies doing a good job with customer service (the customer experience) — or is it just hype? Some companies are doing well, other not so much.
Forrester recently released the results of its research involving its U.S. 2017 Customer Experience Index. Forrester at looks more than 300 brands in deciding its rankings. In a press release, Forrester noted the following for the 2017 study:
“The combination of growing consumer expectations, rising customer churn rates, and more options with lower barriers to switch is placing a company’s customer experience (CX) center stage. CX leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. But according to Forrester’s US 2017 Customer Experience Index (CX Index™), CX quality worsened between 2016 and 2017: Twice as many brand scores fell as rose, and losses were bigger than gains.“