Would YOU Willingly Share Data with Third Parties?

As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]

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United States Sees Facebook Trending Down

Since its 2004 inception, Facebook has seen an annual increase in viewers. And that is in the U.S. and around the world. Just this year, we posted Great Tips to Better Use Facebook. But now, the United States sees Facebook trending down. It lost viewers in 2017. Is this the wave of the future? In […]

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Great Tips to Better Use Facebook

As we know, billions of people worldwide love social media. And they often want to post easily and quickly. In fact, this is true across platforms. Facebook is the runaway social media leader. Thus, today we offer great tips to better use Facebook. According to Statista: “This chart shows a timeline with the worldwide number […]

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Facebook and Google: Stronger Rules for Online Advertisers

In response to some complaints about online ads, both Facebook and Google have been working on expanded rules for advertisers to follow. FACEBOOK As described by Working Media Group: “Facebook continues to crack down on the shady side of its social network. Last month, Facebook announced that it has started fighting back against advertisers and […]

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Social Media Demographics by Platform

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user. As […]

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2017 Marketing Hall of Fame Inductee: Gary Briggs

Each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements: “The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field of marketing. Individuals are eligible be they corporate […]

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Who Pays Interns the Best?

It can still be tough to land a good internship — especially one that pays! So, how great would it be to score an internship with one of the firms highlighted by Statisa: “According to new data from CB Insights, New York-based Two Sigma has the best-paid internships in America with an average monthly base […]

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Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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Social Media Checklists: Part 2

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from Whole Brain Group starts with general tips about using social media. It then gives specific tips relating to several social media platforms. NOTE: Click on the image […]

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How Do YOU Feel About Chatbots?

Now that chatbots have been gaining in popularity, what exactly is a chatbot and what does it do? According to Scott Carey, writing for Techworld: “Before chatbots, there were just bots — based on software designed to automate a specific task. A chatbot is built on the same premise; however, it delivers this task around […]

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