Tag Archives: Facebook

Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

2017 Marketing Hall of Fame Inductee: Gary Briggs

14 Jun

Each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements:

“The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field of marketing. Individuals are eligible be they corporate CMOs or VPs of Marketing; agency marketers — advertising, branding, research etc.; or  academics, journalists, and other marketing experts. Nominees must have been in the marketing profession for at least 10 years and be a current marketing practitioner. Our primary focus is on, but not limited to, the U.S. The Marketing Hall of Fame Judging Panel is an exclusive group of CEO’s and thought leaders. Judges review and vote on the short list of finalists. We’re pleased to have this distinguished panel of experts involved in the inductee voting process.

“This year’s inductees are Gary Briggs, Vice-President, Chief Marketing Officer, Facebook; Jon Iwata, Senior Vice-President, Marketing and Communications, IBM; Jim Stengel, former Global Marketing Officer, Procter & Gamble and President/CEO, The Jim Stengel Company, and Jerry Wind, Ph.D., Professor of Marketing, The Wharton School.”

 

Today’s video is from Gary Briggs’ Hall of Fame induction speech. There are several career and marketing observations in this presentation.

 

 

Who Pays Interns the Best?

14 Dec

It can still be tough to land a good internship — especially one that pays!

So, how great would it be to score an internship with one of the firms highlighted by Statisa:

“According to new data from CB Insights, New York-based Two Sigma has the best-paid internships in America with an average monthly base salary of $10,517. The highest-paying tech company on the list is mobile application developer Asana. Founded by Facebook co-founder Dustin Moskovitz in 2008, it pays its interns an average monthly salary of $9,600. Facebook itself comes further down the pecking order, still paying its interns an impressive $8,279 monthly base salary.”

Infographic: The Best-Paid Internships In The U.S. | Statista
You will find more statistics at Statista.

 

Humanizing and Entertaining Ads

28 Sep

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.

Click here to see all of the campaigns cited by HubSpot (and to read why HubSpot selected these campaigns).
 
Below are videos from HubSpot’s 5 top-rated campaigns.
 

 

 

 

 

 

Social Media Checklists: Part 2

14 Sep

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from Whole Brain Group starts with general tips about using social media. It then gives specific tips relating to several social media platforms.

NOTE: Click on the image for a large version of the checklist.

 

2016 Sensible Social Media Checklist for Businesses
 

How Do YOU Feel About Chatbots?

20 Jun

Now that chatbots have been gaining in popularity, what exactly is a chatbot and what does it do? According to Scott Carey, writing for Techworld:

“Before chatbots, there were just bots — based on software designed to automate a specific task. A chatbot is built on the same premise; however, it delivers this task around a single function, namely chat, or simulated conversation. A chatbot uses machine learning to pick up on conversational cadences, allowing it to effectively mimic human conversation and react to spoken or written prompts to deliver a service.”

“The chatbot is essentially a user interface which can be plugged into a number of data sources via APIs [application program interfaces] so it can deliver information or services on demand, such as weather forecasts or breaking news.”

As further discussed by Knowledge@Wharton:

“While chatbots have been around in various rudimentary forms for years — think of Clippy, Microsoft’s paper clip virtual assistant — they have been taking off lately as advances in machine learning and artificial intelligence make them more versatile than ever. Among the most well-known chatbots: Apple’s Siri.”

“In rapid succession over the past few months, Microsoft, Facebook, and Google have each unveiled their chatbot strategies, touting the potential for this evolving technology to aid users and corporate America with its customer-service capabilities as well as business utility features like organizing a meeting. Yahoo joined the bandwagon recently, launching its first chatbots on a chat app called Kik Messenger.”

 
Click the image to read more from Knowledge@Wharton.


 

Bud Light Tackling a Big Social Issue

2 Jun

In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position.

So, cheers to Bud Light and Ellen DeGeneres for their joint efforts on behalf of gay marriage. As E.J. Schultz reports for Advertising Age:

“‘Gay weddings, they are just like any wedding,” Seth Rogen says in the commercial spot, which shows a wedding between two males. The ad also features Amy Schumer. The two comedians have been starring in the politically themed ‘Bud Light Party’ campaign. The first commercial [below] ran on broadcast TV on June 1 in California and New York, where it will also get paid digital support.”

“A big boost will come from Ms. DeGeneres, who tweeted to her 60+ million followers as part of a paid integration. Her Facebook page has more than 24.7 million likes. The ‘Ellen DeGeneres Show’ posted the spot on its YouTube channel. Bud Light has also erected rainbow-lit billboards in New York and California.”

“June 1 is the start of LGBT Pride month. It also marks the one-year anniversary of the Supreme Court decision on June 26 that legalized gay marriage nationally.  Bud Light previewed the spot with gay rights group GLAAD, with which it has a longtime partnership.”

 

 

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