Tag Archives: Facebook

Great Tips to Better Use Facebook

2 Jan

As we know, billions of people worldwide love social media. And they often want to post easily and quickly. In fact, this is true across platforms. Facebook is the runaway social media leader. Thus, today we offer great tips to better use Facebook.

According to Statista:

“This chart shows a timeline with the worldwide number of monthly active Facebook users from 2008 to 2017. As of third quarter 2017, Facebook had 2.07 billion monthly active users. And such users are those who have logged in to Facebook during the last 30 days. Furthermore, as of that quarter the social network had 1.74 billion mobile users. The platform is also the most popular social network worldwide.”

Great Tips to Better Use Facebook -- Active Users

Now, click here for twenty other interesting Facebook statistics from Zephoria Digital Marketing.

 

Great Tips to Better Use Facebook

Ever get frustrated with Facebook? If yes, then consider these comments by Ben Stegner. He works at MakeUseOf (MUO). It is a technology Web site: “For every great story or picture you see on Facebook, you’ll have issues. And these may include low-quality memes, annoying posts, and hard user interface elements.”

To help, Stegner offers ten tips for improving your use of Facebook. Visit here to see his comments for each tip. And learn how to fix the things that bother you:

“We share fixes for ten common Facebook aggravations and errors. Flip the right settings or use powerful extensions. As a result, you can make Facebook a more pleasant experience for yourself.

  1. Shut Up Excessive Posters.
  2. Keep Important Friends First.
  3. Opt Out of Targeted Ads.
  4. Stop Sharing Posts with Everyone.
  5. Disable Photo Tag Suggestions for Friends.
  6. Block Annoying Auto-Playing Videos.
  7. Block Annoying App Invites.
  8. Change the Interface to Your Liking.
  9. Forgot Facebook Password.
  10. Can’t Connect to Facebook.

 

Facebook and Google: Stronger Rules for Online Advertisers

5 Sep

In response to some complaints about online ads, both Facebook and Google have been working on expanded rules for advertisers to follow.

FACEBOOK

As described by Working Media Group:

“Facebook continues to crack down on the shady side of its social network. Last month, Facebook announced that it has started fighting back against advertisers and page owners that link to sites that violate Facebook’s rules but hide those links from Facebook’s reviewers. In the past, these offenders would disguise the actual destination of the link attached to an ad or post, or they would come up with ways to dupe Facebook’s reviewers by directing them to a dummy page when vetting a link but would take people using Facebook’s mobile app to the offending page. But Facebook has figured out how to detect these so-called ‘cloaking’ schemes.”

“Any advertiser or page that Facebook finds disguising links that violate its Advertising Policies and/or Community Standards will be banned, the company said. Pages that don’t use cloaking shouldn’t be affected. Since going after cloaked links over the past few months, Facebook has fended off “thousands of these offenders,” according to the blog post.”

 

Click the image to read more from Facebook about its new process.

 

GOOGLE

As George Slefo reports for Advertising Age:

“Betty Crocker might want to check her inbox Thursday [last month]. The iconic brand is one of roughly a thousand online publishers were set to receive an email from Google warning them that they are showing ‘highly annoying, misleading, or harmful’ ads. Although there aren’t many ads on Betty Crocker’s Web site, it does have popups, especially on its mobile site. And that’s in violation of the Better Ads Standard, an industry effort born within the Coalition for Better Ads. Google is part of the Justice League-type group, as are Facebook, Procter & Gamble, Unilever, Washington Post,Interactive Advertising Bureau, ad-buying giant GroupM, Association of National Advertisers, and others. But Google carries particular weight because it’s the self-appointed hero that plans to block ‘annoying’ ads in its popular Chrome browser starting early next year.”

 

Credit: Illustration by Tam Nguyen/ Ad Age

 

Click here to access the site of the Coalition for Better Ads.

Click here to access Google’s Ad Experience Report tool.

 

Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

2017 Marketing Hall of Fame Inductee: Gary Briggs

14 Jun

Each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements:

“The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field of marketing. Individuals are eligible be they corporate CMOs or VPs of Marketing; agency marketers — advertising, branding, research etc.; or  academics, journalists, and other marketing experts. Nominees must have been in the marketing profession for at least 10 years and be a current marketing practitioner. Our primary focus is on, but not limited to, the U.S. The Marketing Hall of Fame Judging Panel is an exclusive group of CEO’s and thought leaders. Judges review and vote on the short list of finalists. We’re pleased to have this distinguished panel of experts involved in the inductee voting process.

“This year’s inductees are Gary Briggs, Vice-President, Chief Marketing Officer, Facebook; Jon Iwata, Senior Vice-President, Marketing and Communications, IBM; Jim Stengel, former Global Marketing Officer, Procter & Gamble and President/CEO, The Jim Stengel Company, and Jerry Wind, Ph.D., Professor of Marketing, The Wharton School.”

 

Today’s video is from Gary Briggs’ Hall of Fame induction speech. There are several career and marketing observations in this presentation.

 

 

%d bloggers like this: