Tag Archives: entertainment marketing

Movie Milestones

12 Apr

The movie industry is always looking for new ways to maximize revenues and create buzz with the public. With this in mind, WatchMojo has a fun new video on the top game-changing Hollywood films:

“Movies that were so iconic that they created lasting and deep trends that changed the way films are made, through their stories, special effects, and CGI. WatchMojo presents the Top 10 Movies that Started Industry Trends. But what will take the top spot on our list? X-Men starting the Superhero craze, Jaws creating the need for annual summer blockbusters, or The Avengers starting the shared universe craze? Watch to find out!”

 

 

Rating the Super Bowl Ads: What’s YOUR Take?

7 Feb

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.]

Consider these observations from

“The New England Patriots’ furious comeback victory over the Atlanta Falcons must have felt like a relief to the National Football League and many of its fans, if only because it squarely turned the focus and conversation back to football. That came at the close of a Super Bowl where commercials that once would have seemed relatively innocuous felt provocative thanks to the polarized political climate.”

“Super Bowl ads featuring images of multiculturalism and inclusiveness are hardly new — sponsors like to appeal to wide audiences with feel-good imagery. Even so, amid all the acrimony over government policies, several commercials risked becoming lightning rods, including a Budweiser ad that dared to trace founder Adolphus Busch’s immigrant roots and a Coca-Cola spot that offered ‘America the Beautiful’ in different languages.”

“[Nonetheless, for the most part], the much-ballyhooed commercials yielded as few highlights as New England’s offense did during the first half.”

 

Each year, Advertising Age runs an online post-game poll whereby anyone can vote on the question: “Which Super Bowl Ad Was the Best?” As of Monday night, the following ads were rated the best by those participating in the Ad Age poll. In addition to listing the best ads (in the order of the Ad Age poll results), we are providing the ads themselves. WHAT DO YOU THINK?

 

Airbnb “We Accept”

 

84 Lumber “The Journey Begins”

 

Audi “Daughter”

 

Bai Brands “Gentlemen”

 

Budweiser “Born the Hard Way”

 

Mr. Clean “Cleaner of Your Dreams”

 

Honda “Yearbooks”

 

Kia “Hero’s Journey”

 

Tide “Bradshaw Stain”

 

 

Rogue One Is Finally Here!

13 Dec

Professor Evans recently did a radio interview following up on our prior post on Rogue One.

Click to listen to that interview.
 

 

Rogue One: May the Force Still Be with You

1 Dec

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith.

This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved — and at the new movie.

Here are some pre-Rogue One cumulative data for Star Wars, compiled by Statistics Brain:

  • More than $30 billion of revenue has been generated.
  • The global movie box office has reached $6.25 billion.
  • VHS/DVD/Digital revenues have hit $5.5 billion.
  • TWELVE billion Star Wars toys have been sold.
  • Book sales have exceeded $1.8 billion.
  • $3.5 billion worth of videogames have been sold.

Here are some interesting tidbits about the tie-in blitz (yes, these items are ready for you to buy!) for the upcoming Rogue One, reported by Erik Kain for Forbes [Note: This list is NOT a commercial; that’s why there are no product links. The list is only intended to show the mania surrounding any new Star Wars release.]:

  • LEGO Sets — “LEGO has been at the forefront of all things Star Wars for ages. This year is no different. LEGO has released some truly awesome sets to celebrate the new film.”
  • Rebel U-Wing Fighter — “If you’re looking for something a bit more heroic, look no further than the Rebel U-Wing Fighter. This is a nice twist for Star Wars fans, since we’re all pretty used to X-Wings by now. The set is a bit less complicated than the previous one, with an 8-14 age rating and just 659 pieces.The U-Wing may be the main attraction, but the characters it comes with are awesome.”
  • Video Games — “Star Wars: Battlefront is an online multiplayer shooter that pits the Rebels vs the Empire in maps on planets from across a galaxy far, far away. There’s content from Episode VII like Jakku, and there’s content from the original trilogy, including the moon of Endor. On December 6th, the final DLC pack drops, and it includes content from Rogue One. The Rogue One: Scarif pack will let gamers experience battles on the film’s planet Scarif a full ten days before they can on the big screen.”
  • Books — “Most of the books coming out about Rogue One won’t release until after the movie (because of obvious things like spoilers). Still, here are some options for die-hard Star Wars fans looking for some art and literature tie-ins to Rogue One.
  • Action Figures — “The larger ‘Black’ series figurines are especially great both for kids and collectors. You can get the 6″ Jyn Erso figurine for $12.50, Rogue One pilot Cassian Andor for $15.49; and the sleek Imperial Death Trooper for $15.99.”
  • Figurines — “An alternative to action figures, Funko’s POP figurines are as cute as they are addictive. Be careful when you start buying POP characters, because there always seems to be another one that’s even cuter. In any case, there’s tons of characters from Rogue One to choose from, ranging from a little over $5 to a little over $8.”
  • Razors — “A little off the beaten path of toys, books, and video games, we come to very sharp blades. Razors, to be precise.Gillette has some pretty cool razors available with some Rogue One branding. The boxes are cool because they have some great artwork, but the insides are also pretty neat.”

 

 

A Timeline on Advertising’s History

14 Jun

Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than 500 years ago in England (book ads tacked to church doors), as a HubSpot timeline shows.

As Jami Oetting writes for HubSpot:

“Many people believe that advertising has changed so much that looking toward the past is futile. Innovation, new technology and tools, and disrupting ideas are the focus of both headlines and boardroom conversations. What can we even learn from history that would be relevant for today?”

“Much of what makes a brand successful today is the same as it was 10, 50, and 100 years ago. The challenges that agencies help clients overcome are nothing novel. By understanding the past, we can more clearly understand what’s been done, what’s really ‘new,’ and the models we can emulate for future success. We can better understand why certain business practices exist, which provides context when making changes. It’s worth looking back to understand our current situation and how we can build a better industry for the future.”

 
Click the ad below from 1472 to access a fun and informative advertising timeline from HubSpot.


 

Pepsi’s 5-Second Emoji Ads

5 May

As we noted recently, companies are finding greater uses for the emoji (“a small digital image or icon used to express an idea, emotion, etc.”) in their marketing efforts.

Pepsi will start using emojis in FIVE-SECOND TV ads later this month, according to E.J. Schultz writing, for Advertising Age:

“For Pepsi, short is sweet when it comes to ads, which is why it is taking the unusual step of running five-second TV ads to support the cola’s new emoji-designed bottles. The brand will run more than 100 online and TV ads beginning in mid-May that are five seconds in length, a Pepsi spokeswoman confirmed. “Consumers want a shorter form of everything. This is our way of transforming media to make it more relevant to consumers.” The firm is also seeking to make ads as contextually relevant as possible. So an ad running during a baseball game will have a baseball theme.”

 
Here is a Pepsi’s YouTube teaser for the new emoji ads. ]Note: The teaser is about 40 seconds. 🙂 ]
 

 

Are You Current with Your Social Media Jargon?

28 Apr

We sometimes LOL when watching a funny movie, ask for questions with AMA (Ask Me Anything), DM when talking to someone on Twitter, and so on.

So, are you ready for some new jargon? Here are several social media terms from Jennifer Beese, writing for Sprout Social:

  • ¯\_(ツ)_/¯ A shrug expression often referred to “whatever,” “who knows,” “doesn’t matter” or “why not.”
  • Clickbait: Using a provocative title in order to generate clicks.
  • Cray: Another term for crazy.
  • Crush it: Used to express when someone is doing particularly well or exceeding goals.
  • Fam: Describes someone or a group of people you trust or consider family.
  • Fire: When something is exceptionally good or on point.
  • I can’t even: Indicates the speaker’s inability to speak as a result of being overjoyed or frustrated.
  • Lit: Describes a person, place or thing as awesome or “happening.”
  • On fleek: On point.
  • Savage: Describes someone or something that is exceptionally brutal or harsh.
  • Slay: Similar to “crush it,” it’s an act of doing something exceptionally well.
  • Slide into your DMs: Describes someone randomly messaging another on Twitter Direct Message.
    Squad goals: An aspirational term for what you’d like your group to be or accomplish.
  • Thirsty: Describes someone who is too eager or desperate.
  • Throwing shade: To publicly denounce or disrespect someone.
  • TFW: Stands for “that feeling when,” which is commonly used for memes or expressions around a certain event.
  • Trendjacking: Describes when a trending topic is taken over with irrelevant content from other users.
  • Yaaaaaas: When a simple “yes” won’t do to express excitement. Pro tip: Use as many A’s as necessary.

 
Click the image to read more.


 

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