Keep Smiling This Holiday Season: Humor Required

Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to help you keep smiling this holiday season: humor required. 🙂   Try to Keep Smiling […]

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Key 2018 Influencer Marketing Trends

As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.   What Is Influencer Marketing” According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase […]

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Movie Milestones

The movie industry is always looking for new ways to maximize revenues and create buzz with the public. With this in mind, WatchMojo has a fun new video on the top game-changing Hollywood films: “Movies that were so iconic that they created lasting and deep trends that changed the way films are made, through their […]

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Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]

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Rogue One Is Finally Here!

Professor Evans recently did a radio interview following up on our prior post on Rogue One. Click to listen to that interview.    

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Rogue One: May the Force Still Be with You

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith. This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved […]

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A Timeline on Advertising’s History

Here’s a question for YOU: When and where did the first print ads appear? 25 years ago? 50 years ago? 100 years ago? 200 years ago? How about more than 500 years ago in England (book ads tacked to church doors), as a HubSpot timeline shows. As Jami Oetting writes for HubSpot: “Many people believe […]

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Pepsi’s 5-Second Emoji Ads

As we noted recently, companies are finding greater uses for the emoji (“a small digital image or icon used to express an idea, emotion, etc.”) in their marketing efforts. Pepsi will start using emojis in FIVE-SECOND TV ads later this month, according to E.J. Schultz writing, for Advertising Age: “For Pepsi, short is sweet when […]

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Are You Current with Your Social Media Jargon?

We sometimes LOL when watching a funny movie, ask for questions with AMA (Ask Me Anything), DM when talking to someone on Twitter, and so on. So, are you ready for some new jargon? Here are several social media terms from Jennifer Beese, writing for Sprout Social: ¯\_(ツ)_/¯ A shrug expression often referred to “whatever,” […]

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Emojis: A Booming E-Marketing Tool

Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” For example, “in electronic communication: an emoji livens up your text messages with tiny smiley faces.” Origin: “Origin —1990s: Japanese, from e ‘picture’ + moji ‘letter, […]

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