Not Trying to Keep Scaring You About Online Security, But …

Yes, we at Evans on Marketing have made a number of posts about about online security, privacy, identity theft, and related issues. We’re not really trying to scare you, but we are trying to get you to be more alert and to protect yourself better online. That’s why we we’ve posted several tips, such as: […]

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Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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Proving Marketing ROI Is Difficult

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult. Now, according to B2B Marketing, the situation is changing: “The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the […]

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Samsung Wants to Be Your Software Company, Too

As we have noted before, Samsung has been on roll in recent years; and this is expected to continue. But now, the global consumer electronics company also wants to grow its software business. Will this work? We’ll see. Knowledge@Wharton reports that: “Samsung and Apple are the two primary contenders in the global mobile race, and […]

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Does Apple NEED a New iPhone?

Apple has had a lot of good news lately, including its position as the most valuable company in the world. Nonetheless, Erik Roberts, writing for CBS MarketWatch, says: “Even though Apple’s iPhones have been indisputably popular, especially in the U.S., Google’s Android has become the dominant platform worldwide. With all the vendors piling on, there […]

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